{"id":26417,"date":"2024-11-14T14:55:10","date_gmt":"2024-11-14T13:55:10","guid":{"rendered":"https:\/\/www.digitizer.rs\/news-stories\/how-to-improve-your-content-marketing\/"},"modified":"2026-07-20T12:31:40","modified_gmt":"2026-07-20T10:31:40","slug":"how-to-improve-your-content-marketing","status":"publish","type":"post","link":"https:\/\/digitizer.rs\/en\/news-stories\/how-to-improve-your-content-marketing\/","title":{"rendered":"How to fix your content marketing?"},"content":{"rendered":"<div class=\"wpb-content-wrapper\" id=\"wpb-content-root\">[vc_row full_width=&#8221;stretch_row&#8221; css=&#8221;.vc_custom_1487086373501{padding-top: 80px !important;padding-bottom: 140px !important;}&#8221;][vc_column][vc_column_text css=&#8221;.vc_custom_1582972335849{padding-top: 30px !important;padding-bottom: 30px !important;}&#8221;]<span style=\"color: #fd6600;\"><span style=\"color: #000000;\">Do you want to improve your<\/span><a style=\"color: #fd6600;\" href=\"https:\/\/www.digitizer.rs\/blog\/digitizer-content-calendar\/\" target=\"_blank\" rel=\"noopener noreferrer\"> <em>content<\/em> marketing? <\/a> <\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"color: #000000;\">You&#8217;re generating traffic to your site.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"color: #000000;\">But not enough.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"color: #000000;\">Grow your <em>list of e-mail<\/em> subscribers.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"color: #000000;\">But not enough.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"color: #000000;\">You&#8217;ve got conversions.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"color: #000000;\">But not enough.<\/span>[\/vc_column_text][vc_column_text css=&#8221;.vc_custom_1565861886194{padding-top: 30px !important;padding-bottom: 30px !important;}&#8221;]<span style=\"color: #000000;\">We all need to review our <em>content<\/em> strategy from time to time to see how we can make it even better and more productive.<\/span>[\/vc_column_text][vc_row_inner][vc_column_inner][vc_column_text css=&#8221;.vc_custom_1582972393264{padding-top: 30px !important;padding-bottom: 30px !important;}&#8221;]<span style=\"color: #000000;\">Trust me, there&#8217;s always room for improvement. Here are some ideas for improving your content: <\/span>[\/vc_column_text][vc_column_text css=&#8221;.vc_custom_1584777295527{padding-top: 30px !important;}&#8221;]\n<h1 style=\"text-align: left;\"><span style=\"color: #ff6600;\"><strong>Content marketing and buyer persona<\/strong><\/span><\/h1>\n[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_column_text css=&#8221;.vc_custom_1584777319078{padding-bottom: 30px !important;}&#8221;]<span style=\"color: #000000;\">To begin with, let&#8217;s clarify<\/span> <span style=\"color: #fd6600;\"><a style=\"color: #fd6600;\" href=\"http:\/\/tonyzambito.com\/buyer-persona-original-definition-matters\/\" target=\"_blank\" rel=\"noopener noreferrer\">what a <em>buyer persona<\/em> is?<\/a><\/span> <span style=\"color: #000000;\">A term that has become established in the industry, and which is used for a typical idea, based on thorough research, about who our customers are.<\/span><\/p>\n<p><span style=\"color: #000000;\">Who are our customers, what do they want to achieve, what goals drive their behavior, how do they think, how do they buy, and why do they make the decision to buy? <em>A buyer persona<\/em> is a method that helps us give an answer to all these questions.<\/span>[\/vc_column_text][vc_column_text css=&#8221;.vc_custom_1582972687444{padding-top: 30px !important;padding-bottom: 30px !important;}&#8221;]<span style=\"color: #000000;\">If you have skipped this step in<\/span> <span style=\"color: #fd6600;\"><a style=\"color: #fd6600;\" href=\"https:\/\/www.digitizer.rs\/blog\/optimizovanje-sadrzaja-website-a-za-pretragu-6-saveta-koje-treba-imati-na-umu\/\" target=\"_blank\" rel=\"noopener noreferrer\">designing your <em>content<\/em> strategy,<\/a><\/span> immediately <span style=\"color: #000000;\">suspend any further activity, until you have dealt with the creation of your <em>persona<\/em>.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"color: #000000;\">Even if you&#8217;ve done this, you&#8217;ll need to review your data from time to time. Why? <\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"color: #000000;\">As you know, the market is prone to constant change. Your customers&#8217; habits and priorities are changing. Market trends, competition, and even your business itself may undergo some changes, which can affect the results.  <\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"color: #000000;\">Ideally, you should audit your client&#8217;s model once a year, to make sure that your <em>content<\/em> marketing will hit the right target.<\/span>[\/vc_column_text][vc_column_text css=&#8221;.vc_custom_1584777363739{padding-top: 30px !important;}&#8221;]\n<h2 style=\"text-align: left;\"><span style=\"color: #ff6600;\"><strong>Rethink the value of your <em>content<\/em><\/strong><\/span><\/h2>\n[\/vc_column_text][vc_column_text css=&#8221;.vc_custom_1575238115814{padding-top: 30px !important;padding-bottom: 30px !important;}&#8221;]<span style=\"color: #000000;\">Every part of your website should have a clear purpose and purpose.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"color: #000000;\">Always keep in mind that this is a variable category, which will certainly require some modifications. In addition, as industry and search engine trends change, there are new opportunities for visibility when targeting your target audience. <\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"color: #000000;\">High-value <em>content<\/em> in itself means nothing unless there is a valid reason for its existence in the first place. What is it that it solves and what questions does it answer? Why would your content attract the attention of the audience and what benefits can they have from it? What are the profits of your business from the given <em>content<\/em>?   <\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"color: #000000;\">Typical <em>content<\/em> values would be:<\/span><\/p>\n<p>&nbsp;<\/p>\n<ul>\n<li><span style=\"color: #000000;\">Information and education<\/span><\/li>\n<li><span style=\"color: #000000;\">Strengthening trust and knowledge of the subject matter<\/span><\/li>\n<li><span style=\"color: #000000;\">Encouraging a Mentality of Belonging<\/span><\/li>\n<li><span style=\"color: #000000;\">Brand Positioning<\/span><\/li>\n<li><span style=\"color: #fd6600;\"><a style=\"color: #fd6600;\" href=\"http:\/\/www.istokpavlovic.com\/blog\/sales-funnel-i-merenje-konverzija-sustina-marketinga\/\" target=\"_blank\" rel=\"noopener noreferrer\">Leading customers through <em>the sales funnel<\/em><\/a><\/span><\/li>\n<li><span style=\"color: #000000;\">Selling a product or service<\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"color: #000000;\">When you&#8217;re finally convinced that your <em>content<\/em> serves the purpose you&#8217;ve intended, it&#8217;s time to consolidate and increase its value.<\/span>[\/vc_column_text][vc_column_text css=&#8221;.vc_custom_1584777386284{padding-top: 30px !important;}&#8221;]\n<h2 style=\"text-align: left;\"><span style=\"color: #ff6600;\"><strong>How does all this work in practice?<\/strong><\/span><\/h2>\n[\/vc_column_text][vc_column_text css=&#8221;.vc_custom_1565861964504{padding-top: 30px !important;padding-bottom: 30px !important;}&#8221;]<span style=\"color: #000000;\">It all sounds good when it&#8217;s written. The question is, how does this work in real life? <\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"color: #000000;\">An example that I always like to mention is the blog of Istok Pavlovi\u0107. A man who is definitely one of the greatest experts in Internet marketing in this region and connoisseurs of the functioning of the system. <\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"color: #000000;\">If you want to see how well-developed <em>content<\/em> strategies, excellent knowledge of the subject matter and selflessly shared exceptional advice, which have an informative and educational role, work, then this is the right place for you.<\/span>[\/vc_column_text][vc_column_text css=&#8221;.vc_custom_1584777398513{padding-top: 30px !important;}&#8221;]\n<h3 style=\"text-align: left;\"><span style=\"color: #ff6600;\"><strong>Messi, Messi, it won&#8217;t hurt you<\/strong><\/span><\/h3>\n[\/vc_column_text][vc_column_text css=&#8221;.vc_custom_1565861978880{padding-top: 30px !important;padding-bottom: 30px !important;}&#8221;]<span style=\"color: #000000;\">The legendary line from the <em>cult film Deceptive Summer<\/em> is exactly what we can apply as the best advice for the quality and value of your <em>content<\/em>.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"color: #000000;\">Of course, we don&#8217;t think that literally &#8220;shuffling&#8221; from the scene will help you with <em>the content<\/em> (or maybe it will), but we metaphorically point to the need to work on the quality, freshness and value of it.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"color: #000000;\">Your website will never come to life if you don&#8217;t put a lot of effort into it. Make sure that it is fresh, in step with trends, that it provides valuable information to the end user and thus gain their trust and ultimately make them your customers. <\/span>[\/vc_column_text][vc_column_text css=&#8221;.vc_custom_1584777411097{padding-top: 30px !important;}&#8221;]\n<h3 style=\"text-align: left;\"><span style=\"color: #ff6600;\"><strong>Three times measure once cut<\/strong><\/span><\/h3>\n[\/vc_column_text][vc_column_text css=&#8221;.vc_custom_1565861986336{padding-top: 30px !important;padding-bottom: 30px !important;}&#8221;]<span style=\"color: #000000;\">How much effort and attention you devote to the content you create, it will pay you back. Questions you should ask yourself when evaluating its current quality and value: <\/span><\/p>\n<p>&nbsp;<\/p>\n<ul>\n<li><span style=\"color: #000000;\">Does it fulfill the purpose for which it was created?<\/span><\/li>\n<li><span style=\"color: #000000;\">Is it consistent with searches in search engines (with the keywords we are targeting)<\/span><\/li>\n<li><span style=\"color: #000000;\">Is it possible to have even more value<\/span><\/li>\n<li><span style=\"color: #000000;\">what is its effect compared to previous similar content, as well as similar content of competitors<\/span><\/li>\n<li><span style=\"color: #000000;\">whether people enjoy consuming your <em>content<\/em><\/span><\/li>\n<li><span style=\"color: #000000;\">Which segment has &#8220;worked&#8221;, and which needs to be refined<\/span><\/li>\n<\/ul>\n[\/vc_column_text][vc_column_text css=&#8221;.vc_custom_1575238132540{padding-top: 30px !important;padding-bottom: 30px !important;}&#8221;]<span style=\"color: #000000;\">Let&#8217;s hope that at least some of this article lives up to expectations.<\/span> <span style=\"color: #fd6600;\"><a style=\"color: #fd6600;\" href=\"https:\/\/www.digitizer.rs\/kontakt\/\" target=\"_blank\" rel=\"noopener noreferrer\">Digitizer is here, ready to listen to your ideas and help you design your online presence. Contact us! <\/a><\/span>[\/vc_column_text][vc_column_text]<span style=\"color: #000000;\"><em>Made by Nemanja Nedeljkovi\u0107 \u2013 Senior Account Manager @Digitizer<\/em><\/span>[\/vc_column_text][\/vc_column][\/vc_row][vc_row full_width=&#8221;stretch_row&#8221; css=&#8221;.vc_custom_1571217766933{padding-top: 150px !important;padding-right: 30px !important;padding-bottom: 30px !important;padding-left: 30px !important;}&#8221;][vc_column][vc_btn title=&#8221;Back to News &amp; Stories&#8221; color=&#8221;black&#8221; align=&#8221;center&#8221; i_icon_fontawesome=&#8221;fa fa-bars&#8221; add_icon=&#8221;true&#8221; link=&#8221;url:https%3A%2F%2Fwww.digitizer.rs%2Fen%2Fnews-stories%2F|title:Back%20to%20NEWS%20%26%20STORIES|&#8221;][\/vc_column][\/vc_row]\n<\/div>","protected":false},"excerpt":{"rendered":"<p>[vc_row full_width=&#8221;stretch_row&#8221; css=&#8221;.vc_custom_1487086373501{padding-top: 80px !important;padding-bottom: 140px !important;}&#8221;][vc_column][vc_column_text css=&#8221;.vc_custom_1582972335849{padding-top: 30px !important;padding-bottom: 30px !important;}&#8221;]Do you want to improve your content marketing? &nbsp; You&#8217;re generating traffic to your site. &nbsp; But not enough. &nbsp; Grow your list of e-mail subscribers. &nbsp; But not enough. &nbsp; You&#8217;ve got conversions. &nbsp; But not enough.[\/vc_column_text][vc_column_text css=&#8221;.vc_custom_1565861886194{padding-top: 30px !important;padding-bottom: 30px !important;}&#8221;]We all&hellip;<\/p>\n","protected":false},"author":13,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4383],"tags":[4378,4387],"post_series":[],"class_list":["post-26417","post","type-post","status-publish","format-standard","hentry","category-digital-marketing-en","tag-content-en","tag-copy-en","entry","no-media"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>How to Fix Your Content Marketing<\/title>\n<meta name=\"description\" content=\"Content marketing is one of the most important parts of a successful digital marketing strategy. How to make your content hit the right target and attract attention, read in our text...\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/digitizer.rs\/en\/news-stories\/how-to-improve-your-content-marketing\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How To Fix Your Content Marketing - Digitizer\" \/>\n<meta property=\"og:description\" content=\"Content marketing is one of the most important parts of a successful digital marketing strategy. 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