{"id":26482,"date":"2024-11-14T14:59:33","date_gmt":"2024-11-14T13:59:33","guid":{"rendered":"https:\/\/www.digitizer.rs\/news-stories\/what-is-tiktok\/"},"modified":"2026-07-20T12:31:41","modified_gmt":"2026-07-20T10:31:41","slug":"what-is-tiktok","status":"publish","type":"post","link":"https:\/\/digitizer.rs\/en\/news-stories\/what-is-tiktok\/","title":{"rendered":"What is TikTok?"},"content":{"rendered":"
[vc_row full_width=”stretch_row” css=”.vc_custom_1487086373501{padding-top: 80px !important;padding-bottom: 140px !important;}”][vc_column 0=””][vc_column_text css=”.vc_custom_1639134159769{padding-bottom: 30px !important;}”]If you’re over the age of 40, chances are you don’t know what TikTok is. It is a video-sharing platform of up to 60 seconds and aspires to become the fastest growing social network in the world. The main user group of this social network are people between the ages of 16 and 24. <\/span>[\/vc_column_text][vc_column_text css=”.vc_custom_1654863111639{padding-top: 30px !important;}”]\n

Amazing statistics and progress <\/span>of TikTok<\/span><\/strong><\/h1>\n[\/vc_column_text][vc_column_text css=”.vc_custom_1596995799288{padding-top: 30px !important;padding-bottom: 30px !important;}”]The incredible statistics that accompany TikTok show that over time, this application is becoming a bigger hit all over the world, not only in China, where it was originally created and experienced its first popularity.<\/span>[\/vc_column_text][vc_column_text css=”.vc_custom_1596995792578{padding-top: 30px !important;}”]\n

Monthly number of users<\/b><\/span><\/h3>\n[\/vc_column_text][vc_column_text css=”.vc_custom_1607861136114{padding-top: 30px !important;padding-bottom: 30px !important;}”]TikTok was launched in September 2016, and three years after its introduction, we can safely say that its popularity has exploded. It currently has over 500 million active users worldwide, which puts it ahead of well-known social networks such as: <\/span>Twitter<\/span><\/a>, <\/span>Linkedin<\/span><\/a><\/span>, <\/span>Pinterest <\/span><\/a><\/span>and <\/span>Snapchat<\/span><\/a>.<\/span><\/span><\/span><\/p>\n

To get a better idea of how much progress this has made over a period of 3 years compared to other platforms of this type, it is best to compare it with the statistics of some other social networks. To reach such a large number of users <\/span>It <\/span><\/a><\/span>took Facebook 4 years and <\/span>Instagram<\/span><\/a><\/span> 6 years, which is twice as long.<\/span><\/span>[\/vc_column_text][vc_column_text css=”.vc_custom_1596995753380{padding-top: 30px !important;}”]\n

App popularity<\/b><\/span><\/h3>\n[\/vc_column_text][vc_column_text css=”.vc_custom_1607861159145{padding-top: 30px !important;padding-bottom: 30px !important;}”]TikTok is in the top 5 on the list of the most downloaded apps in 2019 with about 180 million downloads, which is an increase of about 70% compared to 2018. Another interesting fact is that this is the only app in the top 5 that is not owned by <\/span>Facebook<\/span><\/a><\/span>. <\/b> <\/span><\/p>\n

In addition, TikTok is the app that has been downloaded the most times in <\/span>the Apple App Store<\/span><\/a><\/span> with more than 33 million downloads.<\/span><\/span>[\/vc_column_text][vc_column_text css=”.vc_custom_1596995738575{padding-top: 30px !important;}”]\n

TikTok is a complete hit with the younger generations<\/b><\/span><\/h2>\n[\/vc_column_text][vc_column_text css=”.vc_custom_1596995731880{padding-top: 30px !important;padding-bottom: 30px !important;}”]TikTok is really a hit when it comes to socializing with the young world. 41% of social media users are between 16 and 24 years old. <\/span><\/p>\n

A complete hit with young people, and the older generations have not even heard of it. You may be wondering how and why? To begin with, the popularity among younger generations can be explained by the fact that the creators of the application from the very beginning decided to choose those under the age of 18 as their target audience. <\/span><\/p>\n

In a way, you can say that the creators of the app have understood the younger generation in a better way than competing apps. With a specific target audience from the start, they understood the habits and preferences of this age group, which is why they created a social media app that provides its audience with exactly what they are looking for. <\/span>[\/vc_column_text][vc_column_text css=”.vc_custom_1596995724399{padding-top: 30px !important;}”]\n

What is it that makes TikTok stand out?<\/strong><\/span><\/h2>\n[\/vc_column_text][vc_column_text css=”.vc_custom_1596995716807{padding-top: 30px !important;padding-bottom: 30px !important;}”]Why is it that this app has experienced such a spike in popularity and what is it that makes it different? The answer lies in the target group for which this app was created. The creators of TikTok have done a great job of researching their target group and what is current and attractive to them. <\/span><\/p>\n

Basically, the use of artificial intelligence allows filters to track the face throughout the video, as well as display the desired content in <\/span>the feed, <\/span><\/i> This app is able to provide users with exactly what they want and what they are interested in. This is what sets TikTok apart and brings it numerous users. <\/span><\/span>[\/vc_column_text][vc_column_text css=”.vc_custom_1596995710046{padding-top: 30px !important;}”]\n

Content on TikTok<\/strong><\/span><\/h2>\n[\/vc_column_text][vc_column_text css=”.vc_custom_1596996237131{padding-top: 30px !important;padding-bottom: 30px !important;}”]Interesting content is the one that makes the main difference and that is what sets this platform apart.<\/span><\/p>\n

This is a platform where it is possible to post only videos. The main thing is a number of filters and various music that can accompany the recording. <\/span><\/p>\n

In this way, every TikTok user becomes an “expert” in video editing and each video gains additional interest due to the filters and music that you choose.<\/span>[\/vc_column_text][vc_column_text css=”.vc_custom_1596996254007{padding-top: 30px !important;padding-bottom: 30px !important;}”]There are a few things that are especially represented on TikTok, such as funny videos, challenges, and choreography with imitation singing.<\/span><\/p>\n

Challenges are particularly interesting and they can easily go viral around the world. The challenge works in a specific way because each user who performs it uses the same music and the same movements in the video. It is interesting that challenges usually contain more and more things at once, music is used with choreography, often a face filter, and of course, like everything on TikTok, they are mostly funny videos. <\/span>[\/vc_column_text][vc_column_text css=”.vc_custom_1596995692434{padding-top: 30px !important;}”]\n

Can TikTok be used for marketing?<\/strong><\/span><\/h3>\n[\/vc_column_text][vc_column_text css=”.vc_custom_1607860926553{padding-top: 30px !important;padding-bottom: 30px !important;}”]What do you think this platform can offer when it comes to digital marketing<\/a><\/span> ? As far as sponsored posts are concerned, the testing phase is still underway at this time. In the U.S. and Europe, there is currently the option to sponsor posts, but there is no option to bring them to the profile. <\/span>[\/vc_column_text][vc_column_text css=”.vc_custom_1607861068126{padding-top: 30px !important;padding-bottom: 30px !important;}”]TikTok is currently good for advertising applications, because there is a possibility that with just one click you can find yourself in Google or the App Store and download the application.<\/span><\/p>\n

Of course, all influencers can apply marketing techniques that are also applied to other social networks<\/a><\/span> such as <\/span>YouTube<\/span> <\/span><\/a><\/span>and <\/span>Instagram<\/span><\/a><\/span>, which are only profitable if your product resonates with the majority of their audience.<\/span><\/span>[\/vc_column_text][vc_column_text css=”.vc_custom_1611045749630{padding-top: 30px !important;padding-bottom: 30px !important;}”]TikTok je pre svega dru\u0161tvena mre\u017ea osmi\u0161ljena zbog zabave i sme\u0161nih video snimaka, ba\u0161 tako je i koristi velika ve\u0107ina korisnika. <\/span><\/span><\/p>\n

 <\/p>\n

Za jo\u0161 vesti i interesantnih pri\u010da iz digitalnog marketinga posetite na\u0161u blog stranu<\/a><\/span> ili zapratite na\u0161 Instagram profil.<\/a><\/span><\/span><\/span><\/p>\n

 <\/p>\n[\/vc_column_text][\/vc_column][\/vc_row][vc_row full_width=”stretch_row”][vc_column 0=””][vc_column_text 0=””]Made by Andrej Jovanovi\u0107 – Account Manager @Digitizer<\/em><\/span>[\/vc_column_text][\/vc_column][\/vc_row][vc_row full_width=”stretch_row” css=”.vc_custom_1571217766933{padding-top: 150px !important;padding-right: 30px !important;padding-bottom: 30px !important;padding-left: 30px !important;}”][vc_column 0=””][vc_btn title=”Back to News & Stories” color=”black” align=”center” i_icon_fontawesome=”fa fa-bars” add_icon=”true” link=”url:https%3A%2F%2Fwww.digitizer.rs%2Fen%2Fnews-stories%2F|title:Back%20to%20NEWS%20%26%20STORIES|”][\/vc_column][\/vc_row]\n<\/div>","protected":false},"excerpt":{"rendered":"

[vc_row full_width=”stretch_row” css=”.vc_custom_1487086373501{padding-top: 80px !important;padding-bottom: 140px !important;}”][vc_column 0=””][vc_column_text css=”.vc_custom_1639134159769{padding-bottom: 30px !important;}”]If you’re over the age of 40, chances are you don’t know what TikTok is. It is a video-sharing platform of up to 60 seconds and aspires to become the fastest growing social network in the world. The main user group of this social network…<\/p>\n","protected":false},"author":13,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4383,4371],"tags":[4386,4378,4387,4388,4415,4416,4402,4414,4404],"post_series":[],"class_list":["post-26482","post","type-post","status-publish","format-standard","hentry","category-digital-marketing-en","category-social-media-management","tag-algorithm","tag-content-en","tag-copy-en","tag-digital-en","tag-display-en","tag-hyperlink-en","tag-marketing-en","tag-story-en","tag-the-video","entry","no-media"],"yoast_head":"\nWhat is TikTok? - News & Stories | DIGITIZER<\/title>\n<meta name=\"description\" content=\"TikTok is a very popular social network, especially among the younger population, and at the same time the network with the highest growth in recent years. 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