{"id":26511,"date":"2024-11-14T14:59:39","date_gmt":"2024-11-14T13:59:39","guid":{"rendered":"https:\/\/www.digitizer.rs\/news-stories\/why-and-how-to-use-yoast-seo-tool-for-wordpress\/"},"modified":"2026-07-20T12:31:41","modified_gmt":"2026-07-20T10:31:41","slug":"why-and-how-to-use-yoast-seo-tool-for-wordpress","status":"publish","type":"post","link":"https:\/\/digitizer.rs\/en\/news-stories\/why-and-how-to-use-yoast-seo-tool-for-wordpress\/","title":{"rendered":"Why and How to Use Yoast SEO Tool for WordPress?"},"content":{"rendered":"
[vc_row full_width=”stretch_row” css=”.vc_custom_1487086373501{padding-top: 80px !important;padding-bottom: 140px !important;}”][vc_column][vc_column_text css=”.vc_custom_1578055086510{padding-top: 30px !important;padding-bottom: 30px !important;}”]If you’ve ever heard of <\/span>WordPress<\/span><\/i> and website optimization, then you’ve probably heard of<\/span> Yoast<\/span><\/i> SEO<\/span><\/a>. <\/span><\/span> Yoast<\/span><\/i> SEO is a popular<\/span> WordPress<\/span><\/i> plugin<\/span> that is designed to make it easier for webmasters to optimize and customize site content for search engines. <\/span>Yoast<\/span><\/i> is a very powerful tool and is great at creating content that is acceptable and readable for search engines.<\/span><\/i><\/span>[\/vc_column_text][vc_column_text css=”.vc_custom_1654863733787{padding-top: 30px !important;}”]\n

What are the benefits of Yoast SEO tools?<\/b><\/span><\/h1>\n[\/vc_column_text][vc_column_text css=”.vc_custom_1584035924696{padding-top: 30px !important;padding-bottom: 30px !important;}”]Yoast<\/em> nudi brojne mogu\u0107nosti za optimizovanje sadr\u017eaja web<\/em> sajta<\/a><\/span>, da bi on bio \u0161to bolji za pretragu kako korisnicima interneta, tako i samim pretra\u017eiva\u010dima. Yoast<\/em> dolazi u dve varijante, besplatnoj i premium<\/em> varijanti. U nastavku teksta upozna\u0107emo Vas sa nekim od osnovih funkcija koje se nude.<\/span>[\/vc_column_text][vc_column_text css=”.vc_custom_1584706823137{padding-top: 30px !important;}”]\n

Optimize your post and pages<\/b><\/span><\/h3>\n[\/vc_column_text][vc_column_text css=”.vc_custom_1574359379155{padding-top: 30px !important;padding-bottom: 30px !important;}”]This may be an essential part of <\/span>Yoast<\/span><\/i>-a. Makes it easy to write titles and meta descriptions ( <\/span>metadescription<\/span><\/i>), as well as their compliance with the standards set by<\/span> Google<\/span><\/i><\/a>.<\/span><\/span><\/span>[\/vc_column_text][vc_column_text css=”.vc_custom_1574359641574{padding-top: 30px !important;padding-bottom: 30px !important;}”]As you can see from the picture above, <\/span>Yoast<\/span><\/i> It gives us the option to edit the SEO title, i.e. the most prominent text that appears in the search results, then the metadescription, a short text that describes the content of the page and is very important from the aspect of optimization, as well as the substrate, i.e. the path that leads to the page of the site. And at the very top, an overview of how the settings we have selected will look in the search results is given. <\/span><\/span>[\/vc_column_text][vc_column_text css=”.vc_custom_1584706932195{padding-top: 30px !important;}”]\n

Display optimization for social networks<\/b><\/span><\/h3>\n[\/vc_column_text][vc_column_text css=”.vc_custom_1574359729115{padding-top: 30px !important;padding-bottom: 30px !important;}”]Managing social media<\/span><\/a><\/span> posts<\/span> can be a daunting task. <\/span>Yoast<\/span><\/i> makes this job much easier within <\/span>WordPress<\/span><\/i>-a, allowing for easy creation of displays. A special section regulates how a page or article will look when published on Facebook or Twitter. Select what will be displayed as the selected image ( <\/span>featured image<\/span><\/i>), as well as a metadescription that will be on every social network.<\/span><\/span>[\/vc_column_text][vc_column_text css=”.vc_custom_1584706944464{padding-top: 30px !important;}”]\n

Optimization of content on<\/b><\/i> the site<\/b><\/b><\/span><\/h3>\n[\/vc_column_text][vc_column_text css=”.vc_custom_1574359948591{padding-top: 30px !important;padding-bottom: 30px !important;}”] Content<\/span><\/i><\/a><\/span> optimization<\/span> is divided into several parts.<\/span><\/span>[\/vc_column_text][vc_column_text css=”.vc_custom_1574437892615{padding-top: 30px !important;padding-bottom: 30px !important;}”]Readability <\/b>Evaluates the readability of the text and makes suggestions on what needs to be corrected to improve the readability of the text.<\/span><\/span>[\/vc_column_text][vc_column_text css=”.vc_custom_1574437886594{padding-top: 30px !important;padding-bottom: 30px !important;}”]Keyword phrase <\/b>The part where you type the selected keyword or keyword phrase that you want to position in the search. You don’t have to go overboard with keywords <\/span>Keyword stuffing (keyword stuffing)<\/span><\/i>. This <\/span>Google<\/span><\/i> doesn’t like it.<\/span><\/span>[\/vc_column_text][vc_column_text css=”.vc_custom_1574437898952{padding-top: 30px !important;padding-bottom: 30px !important;}”]Main article (Cornerstone Content) <\/b>By hedging this <\/span>option Yoast<\/span><\/i> I’ve learned that this content is of great value to us. The content of the core article is the core of your site. These are the best and most important articles on the site, and the pages or posts that you want to rank highest in search engines. Articles that are considered basic are usually relatively long, very informative, and combine topics from different blog posts on the site, covering everything that is important to a particular topic. If there are several articles on a similar topic, this is how Google is told which of them is the most important. <\/span><\/span>[\/vc_column_text][vc_column_text css=”.vc_custom_1584706962096{padding-top: 30px !important;}”]\n

Webmaster Tools<\/b><\/span><\/h3>\n[\/vc_column_text][vc_column_text css=”.vc_custom_1574360070558{padding-top: 30px !important;padding-bottom: 30px !important;}”]The Webmaster Tools<\/span><\/i> option <\/span> is located on the left bar in <\/span>the General<\/span><\/i> option., in the middle of the screen. This option is used to confirm the site and link to the <\/span> Google Search Console<\/span><\/i><\/a><\/span>-om. Next to <\/span>Google’s option also offers verification for <\/span>Bing<\/span><\/i>, <\/span>Yandex<\/span><\/i>, and <\/span>Baidu<\/span><\/i>.<\/i><\/span><\/span>[\/vc_column_text][vc_column_text css=”.vc_custom_1584706972079{padding-top: 30px !important;}”]\n

Problems<\/b><\/span><\/h3>\n[\/vc_column_text][vc_column_text css=”.vc_custom_1574360195177{padding-top: 30px !important;padding-bottom: 30px !important;}”]Yoast<\/span><\/i> Be aware of any problems that may have a negative impact on your SEO. In case of any error, you will receive a report. <\/span><\/span>[\/vc_column_text][vc_column_text css=”.vc_custom_1574360273720{padding-top: 30px !important;padding-bottom: 30px !important;}”]There are no problems on our site that <\/span>Yoast<\/span><\/i> reports, but if something is not set up properly on the site, the problem will be reported here, with advice on how to solve the problem.<\/span><\/span>[\/vc_column_text][vc_column_text css=”.vc_custom_1584706983052{padding-top: 30px !important;}”]\n

Search Layout<\/b><\/span><\/h3>\n[\/vc_column_text][vc_column_text css=”.vc_custom_1574360351107{padding-top: 30px !important;padding-bottom: 30px !important;}”]Under <\/span>the general<\/b> option in <\/span>the search layout<\/span><\/i> Specify the title of the page it displays, e.g. “Domain of the site <\/span>| Contact Us” or “Site Domain \u2013 Contact Us”. No matter which title separator you choose, it will be used on all pages of your website. There are some sites that use <\/span>WordPress<\/span><\/i> themes that have built-in SEO title views, and these built-in settings can modify the settings in <\/span>Yoast<\/span><\/i>-in the. The next option solves this problem. <\/span><\/span><\/p>\n

Types of content <\/b>They allow you to determine the content from the site that will be displayed in the search results. Will it be for example only pages, or only articles or all the content that is on the site. <\/span><\/span><\/p>\n

[vc_row full_width=”stretch_row” css=”.vc_custom_1487086373501{padding-top: 80px !important;padding-bottom: 140px !important;}”][vc_column][vc_column_text css=”.vc_custom_1578055086510{padding-top: 30px !important;padding-bottom: 30px !important;}”]If you’ve ever heard of WordPress and website optimization, then you’ve probably heard of Yoast SEO. Yoast SEO is a popular WordPress plugin that is designed to make it easier for webmasters to optimize and customize site content for search engines. Yoast is a…<\/p>\n","protected":false},"author":13,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4384],"tags":[4378,4396,4402,4401,4377,4376,4411],"post_series":[],"class_list":["post-26511","post","type-post","status-publish","format-standard","hentry","category-website","tag-content-en","tag-keywords-en","tag-marketing-en","tag-optimization","tag-search-engine-optimization-en","tag-website-optimization-en-2","tag-wordpress-en","entry","no-media"],"yoast_head":"\nWhy and How to Use Yoast SEO Tool for WordPress?<\/title>\n<meta name=\"description\" content=\"Yoast SEO is a popular WordPress plugin that is designed to make it easier for webmasters to optimize and customize site content for search engines.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/digitizer.rs\/en\/news-stories\/why-and-how-to-use-yoast-seo-tool-for-wordpress\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Yoast \u2013 A Powerful SEO Tool - 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Media<\/b> is an option that mainly refers to attachments (images or videos) that have been <\/span>uploaded<\/span><\/i>-Up to the site. The media is doing <\/span>A URL<\/span><\/i> that contains virtually only the content of the attachment that was uploaded <\/span><\/i>On the website and possibly the title, if it is written. The recommended practice is to leave this option in check, so that these links are redirected to the post itself. <\/span><\/span>[\/vc_column_text][vc_column_text css=”.vc_custom_1574360481565{padding-top: 30px !important;padding-bottom: 30px !important;}”]Yoast<\/span><\/i> It’s one of my favorite tools when it comes to checking how a website is optimized for search engines. The many options it provides, especially in its <\/span> They<\/span><\/i><\/a><\/span> are a great help for anyone who wants to optimize the content on their website.<\/span><\/span>[\/vc_column_text][vc_column_text css=”.vc_custom_1574360517203{padding-top: 30px !important;padding-bottom: 30px !important;}”]We’ve introduced you to the basics of using <\/span>the Yoast<\/span><\/i> SEO plugin for <\/span>WordPress<\/span><\/i>. If all this seemed too demanding to you, or you simply want to leave this job to experts, <\/span>Send an inquiry and contact us.<\/span><\/a><\/span><\/span>[\/vc_column_text][\/vc_column][\/vc_row][vc_row full_width=”stretch_row”][vc_column][vc_column_text]Made by Neboj\u0161a Radovanovi\u0107 \u2013 SEO Expert @Digitizer<\/em>[\/vc_column_text][\/vc_column][\/vc_row][vc_row full_width=”stretch_row” css=”.vc_custom_1571217766933{padding-top: 150px !important;padding-right: 30px !important;padding-bottom: 30px !important;padding-left: 30px !important;}”][vc_column][vc_btn title=”Back to News Stories” color=”black” align=”center” i_icon_fontawesome=”fa fa-bars” add_icon=”true” link=”url:https%3A%2F%2Fwww.digitizer.rs%2Fen%2Fnews-stories%2F|title:Back%20to%20NEWS%20%20STORIES|”][\/vc_column][\/vc_row]\n<\/div>","protected":false},"excerpt":{"rendered":"