{"id":26526,"date":"2024-11-14T14:59:45","date_gmt":"2024-11-14T13:59:45","guid":{"rendered":"https:\/\/www.digitizer.rs\/news-stories\/facebook-thruplay-video-optimization\/"},"modified":"2026-07-20T12:31:41","modified_gmt":"2026-07-20T10:31:41","slug":"facebook-thruplay-video-optimization","status":"publish","type":"post","link":"https:\/\/digitizer.rs\/en\/news-stories\/facebook-thruplay-video-optimization\/","title":{"rendered":"Facebook ThruPlay video optimization"},"content":{"rendered":"
[vc_row full_width=”stretch_row” css=”.vc_custom_1487086373501{padding-top: 80px !important;padding-bottom: 140px !important;}”][vc_column][vc_column_text css=”.vc_custom_1571085413580{padding-top: 30px !important;padding-bottom: 30px !important;}”]In the world of internet marketing, the use of video ads often requires larger budgets. In addition, there is the question of the effectiveness of these campaigns, i.e. how many users actually watched the entire video. Or at least enough to send a message. As a result, <\/span>Facebook<\/span><\/i> Earlier offered a solution in the 10-second optimization of video views. Advertisers could only choose to pay for impressions that lasted at least 10 seconds. However, the ads still cost more than advertisers wanted. <\/span><\/span><\/p>\n

Knowing this, <\/span>Facebook<\/span><\/i> has come up with its latest video ad campaign solution, <\/span>ThruPlay Optimization<\/span><\/i>.<\/span><\/span><\/p>\n[\/vc_column_text][vc_column_text css=”.vc_custom_1584711204415{padding-top: 30px !important;padding-bottom: 30px !important;}”]\n

ThruPlay Video Optimization<\/span><\/strong><\/h1>\n[\/vc_column_text][vc_column_text]ThruPlay<\/span><\/i> It has the ability to optimize your videos intuitively. You only pay for videos that are watched to the end or for at least 15 seconds, depending on which condition was met first. Since its introduction in September 2018, this type of advertising has been well received by advertisers, who have favored this type of advertising over the previous one. The reason for this is obvious, because it is <\/span>ThruPlay<\/span><\/i> For the budget invested, each time exceeded the results compared to 10-second videos. Therefore, it is <\/span>Facebook<\/span><\/i> has decided to <\/span> make ThruPlay<\/span><\/i> the default optimization for video ads.<\/span><\/span>[\/vc_column_text][vc_column_text css=”.vc_custom_1584711238751{padding-top: 30px !important;}”]\n

Greater reach<\/strong><\/span><\/h2>\n[\/vc_column_text][vc_column_text css=”.vc_custom_1571083566235{padding-top: 30px !important;padding-bottom: 30px !important;}”]ThruPlay<\/span><\/i> optimization means that it will be <\/span> Optimize your ad to reach people who will watch the video to the end. This is certainly the case when it comes to a video of 15 seconds or less. However, for videos longer than 15 seconds, <\/span>Facebook<\/span><\/i> will use <\/span>ThruPlay<\/span><\/i> optimization to show ads to people who are more likely to watch a video for at least 15 seconds.<\/span><\/span><\/p>\n

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It is important to note that this change is related to delivery optimization, not payment. Advertisers will still have the option to choose to pay based on impressions or <\/span>ThruPlay<\/span><\/i>-a. With the offer for <\/span>Impression<\/span><\/i>You will be charged when at least one part of the video ad is shown. announcements. With selection <\/span>With ThruPlay<\/span><\/i> , you’ll be charged when a video ad plays up to 97% of its duration, or up to 15 seconds, whichever comes first.<\/span><\/span>[\/vc_column_text][vc_column_text css=”.vc_custom_1584711245427{padding-top: 30px !important;}”]\n

There are only two options for the campaign.<\/strong><\/span><\/h3>\n[\/vc_column_text][vc_column_text css=”.vc_custom_1564571603515{padding-top: 30px !important;padding-bottom: 30px !important;}”]With <\/span>ThruPlay<\/span><\/i> optimization, <\/span>Facebook<\/span><\/i> will show the ad to more people who are more likely to watch the video until the end, and therefore reach <\/span> the call-to-action<\/span><\/i> section. This can be very useful for advertisers, especially those who use <\/span>Stories<\/span><\/i> in their advertisements.<\/span><\/span><\/p>\n

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After July 31, there will be only two options for video campaigns: <\/span><\/p>\n