{"id":26535,"date":"2024-11-14T14:59:46","date_gmt":"2024-11-14T13:59:46","guid":{"rendered":"https:\/\/www.digitizer.rs\/news-stories\/changes-in-google-ads-analytics\/"},"modified":"2026-07-20T12:31:41","modified_gmt":"2026-07-20T10:31:41","slug":"changes-in-google-ads-analytics","status":"publish","type":"post","link":"https:\/\/digitizer.rs\/en\/news-stories\/changes-in-google-ads-analytics\/","title":{"rendered":"Changes in Google Ads Analytics"},"content":{"rendered":"<div class=\"wpb-content-wrapper\" id=\"wpb-content-root\">[vc_row full_width=&#8221;stretch_row&#8221; css=&#8221;.vc_custom_1487086373501{padding-top: 80px !important;padding-bottom: 140px !important;}&#8221;][vc_column][vc_column_text css=&#8221;.vc_custom_1584710053086{padding-top: 30px !important;padding-bottom: 30px !important;}&#8221;]<span style=\"color: #000000;\">As of September 30, 2019, <em>Google<\/em> will remove the average ad position in <em>Google<\/em> <em>Ads<\/em>. Although the change was announced earlier this year, the exact date of its introduction was not known.   <\/span>[\/vc_column_text][vc_column_text css=&#8221;.vc_custom_1584710186302{padding-top: 30px !important;}&#8221;]\n<h1 style=\"text-align: left;\"><strong><span style=\"color: #ff6600;\">Changes in Google Ads  <\/span><\/strong><\/h1>\n[\/vc_column_text][vc_column_text css=&#8221;.vc_custom_1584710068936{padding-top: 30px !important;padding-bottom: 30px !important;}&#8221;]<span style=\"color: #000000;\">As a result of removing the average position metric, the following items will be disabled:<\/span><\/p>\n<p>&nbsp;<\/p>\n<ol>\n<li><span style=\"color: #000000;\">Rows that show the average position<\/span><\/li>\n<li><span style=\"color: #000000;\">Custom columns that use the average position<\/span><\/li>\n<li><span style=\"color: #000000;\">Saved reports that are filtered by average position<\/span><\/li>\n<li><span style=\"color: #000000;\">Saved filters according to the average position<\/span><\/li>\n<\/ol>\n<p>&nbsp;<\/p>\n<p><span style=\"color: #000000;\">The reason for this is the introduction of two new options, which are <em>Absolute Top Impression<\/em> and <em>Top Impression<\/em>. These new metrics provide a clearer view of where ads are actually appearing in the <em>SERPs<\/em>.   <\/span>[\/vc_column_text][vc_column_text css=&#8221;.vc_custom_1584710166377{padding-top: 30px !important;}&#8221;]\n<h3 style=\"text-align: left;\"><span style=\"color: #ff6600;\"><strong>It&#8217;s official from Google.<\/strong><\/span><\/h3>\n[\/vc_column_text][vc_column_text css=&#8221;.vc_custom_1584710170791{padding-top: 30px !important;padding-bottom: 30px !important;}&#8221;]<span style=\"color: #000000;\"><span style=\"color: #0000ff;\"><span style=\"color: #fd6600;\"><a style=\"color: #fd6600;\" href=\"https:\/\/support.google.com\/google-ads\/answer\/9439546?hl=en\">In a statement released in February, <em>Google<\/em> said<\/a><\/span><span style=\"color: #000000;\">:<\/span><\/span> &#8220;With the availability of these new metrics to understand ad position, we plan to shut down the average position option in September this year. If you are currently using this parameter, we recommend that you start using the new metrics when measuring and optimizing the position of your ads.&#8221;<\/span><\/p>\n<p><span style=\"color: #000000;\"><em>Google<\/em> recommends using these new metrics as an alternative to turning off the average ad position option.<\/span>[\/vc_column_text][\/vc_column][\/vc_row][vc_row full_width=&#8221;stretch_row&#8221;][vc_column][vc_column_text]<span style=\"color: #000000;\"><em>Made by Neboj\u0161a Radovanovi\u0107 \u2013 SEO Expert @Digitizer<\/em><\/span>[\/vc_column_text][\/vc_column][\/vc_row][vc_row full_width=&#8221;stretch_row&#8221; css=&#8221;.vc_custom_1571217766933{padding-top: 150px !important;padding-right: 30px !important;padding-bottom: 30px !important;padding-left: 30px !important;}&#8221;][vc_column][vc_btn title=&#8221;Back to News &amp; Stories&#8221; color=&#8221;black&#8221; align=&#8221;center&#8221; i_icon_fontawesome=&#8221;fa fa-bars&#8221; add_icon=&#8221;true&#8221; link=&#8221;url:https%3A%2F%2Fwww.digitizer.rs%2Fen%2Fnews-stories%2F|title:Back%20to%20NEWS%20%26%20STORIES|&#8221;][\/vc_column][\/vc_row]\n<\/div>","protected":false},"excerpt":{"rendered":"<p>[vc_row full_width=&#8221;stretch_row&#8221; css=&#8221;.vc_custom_1487086373501{padding-top: 80px !important;padding-bottom: 140px !important;}&#8221;][vc_column][vc_column_text css=&#8221;.vc_custom_1584710053086{padding-top: 30px !important;padding-bottom: 30px !important;}&#8221;]As of September 30, 2019, Google will remove the average ad position in Google Ads. Although the change was announced earlier this year, the exact date of its introduction was not known. [\/vc_column_text][vc_column_text css=&#8221;.vc_custom_1584710186302{padding-top: 30px !important;}&#8221;] Changes in Google Ads [\/vc_column_text][vc_column_text css=&#8221;.vc_custom_1584710068936{padding-top: 30px !important;padding-bottom:&hellip;<\/p>\n","protected":false},"author":13,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4373],"tags":[4391,4402],"post_series":[],"class_list":["post-26535","post","type-post","status-publish","format-standard","hentry","category-google-search-display-en","tag-ads-en","tag-marketing-en","entry","no-media"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Changes in Google Ads Analytics - News &amp; Stories | DIGITIZER<\/title>\n<meta name=\"description\" content=\"As of September 30, 2019, Google will remove the average ad position in Google Ads.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/digitizer.rs\/en\/news-stories\/changes-in-google-ads-analytics\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Changes in Google Ads Analytics - Digitizer\" \/>\n<meta property=\"og:description\" content=\"As of September 30, 2019, Google will remove the average ad position in Google Ads.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/digitizer.rs\/en\/news-stories\/changes-in-google-ads-analytics\/\" \/>\n<meta property=\"og:site_name\" content=\"Digitizer\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/webdigitizer\" \/>\n<meta property=\"article:published_time\" content=\"2024-11-14T13:59:46+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-07-20T10:31:41+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.digitizer.rs\/pictures\/promene-u-google-ads-analitici.jpg\" \/>\n<meta name=\"author\" content=\"Digitizer\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:title\" content=\"Changes in Google Ads Analytics - Digitizer\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Digitizer\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/digitizer.rs\\\/en\\\/news-stories\\\/changes-in-google-ads-analytics\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/digitizer.rs\\\/en\\\/news-stories\\\/changes-in-google-ads-analytics\\\/\"},\"author\":{\"name\":\"Digitizer\",\"@id\":\"https:\\\/\\\/digitizer.rs\\\/en\\\/#\\\/schema\\\/person\\\/47210bd4d1d478c044946ce088c5556e\"},\"headline\":\"Changes in Google Ads Analytics\",\"datePublished\":\"2024-11-14T13:59:46+00:00\",\"dateModified\":\"2026-07-20T10:31:41+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/digitizer.rs\\\/en\\\/news-stories\\\/changes-in-google-ads-analytics\\\/\"},\"wordCount\":377,\"publisher\":{\"@id\":\"https:\\\/\\\/digitizer.rs\\\/en\\\/#organization\"},\"keywords\":[\"ads\",\"marketing\"],\"articleSection\":[\"Google Search &amp; 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