{"id":26557,"date":"2024-11-14T14:59:51","date_gmt":"2024-11-14T13:59:51","guid":{"rendered":"https:\/\/www.digitizer.rs\/news-stories\/mobile-desktop-or-offline-shopping-where-are-your-clients\/"},"modified":"2026-07-20T12:31:41","modified_gmt":"2026-07-20T10:31:41","slug":"mobile-desktop-or-offline-shopping-where-are-your-clients","status":"publish","type":"post","link":"https:\/\/digitizer.rs\/en\/news-stories\/mobile-desktop-or-offline-shopping-where-are-your-clients\/","title":{"rendered":"Mobile, desktop, or offline shopping? Where&#8217;s your customers?"},"content":{"rendered":"<div class=\"wpb-content-wrapper\" id=\"wpb-content-root\">[vc_row full_width=&#8221;stretch_row&#8221; css=&#8221;.vc_custom_1487086373501{padding-top: 80px !important;padding-bottom: 140px !important;}&#8221;][vc_column][vc_column_text css=&#8221;.vc_custom_1584717477698{padding-top: 30px !important;padding-bottom: 30px !important;}&#8221;]<span style=\"color: #000000;\"><span style=\"font-weight: 400;\">When it comes to <\/span><i><span style=\"font-weight: 400;\">web<\/span><\/i> marketing, <span style=\"font-weight: 400;\"> the inevitable question that arises is the relationship between mobile and <\/span><i><span style=\"font-weight: 400;\">desktop<\/span><\/i> advertising<span style=\"font-weight: 400;\">  the computers. Which of these two channels gives better results and leads to more conversions?   <\/span><\/span><span style=\"color: #000000;\"><span style=\"font-weight: 400;\">Today&#8217;s marketers need to separate fact from fiction in an effort to reach customers in new ways through new channels. A discussion about whether mobile devices are dominant in search of   <\/span><i><span style=\"font-weight: 400;\">Desktop<\/span><\/i><span style=\"font-weight: 400;\">  Computers are one of the most important to us today. On the other hand, there is also the question of the quality of traffic that is achieved on both of these channels, or to take into account where more conversions are achieved.   <\/span><\/span>[\/vc_column_text][vc_column_text css_animation=&#8221;none&#8221; css=&#8221;.vc_custom_1655200170086{padding-top: 30px !important;}&#8221;]\n<h1 style=\"text-align: left;\"><span style=\"color: #ff6600;\"><b>A Brief Overview of Web Marketing<\/b><\/span><\/h1>\n[\/vc_column_text][vc_column_text css=&#8221;.vc_custom_1584717527891{padding-top: 30px !important;padding-bottom: 30px !important;}&#8221;]<span style=\"color: #000000;\"><span style=\"font-weight: 400;\">All of this not only affects consumers and the way they consume content, make purchases, or interact socially, but also affects how valuable marketing resources are spent.<\/span><\/span><\/p>\n<p><span style=\"font-weight: 400; color: #000000;\">We don&#8217;t have to be too clever to conclude that surfing on mobile devices has taken precedence. Everywhere we go, we witness a large number of people who are constantly staring at their smartphones. A bus, a caf\u00e9, a concert. We do not intend to deal with a sociological analysis of the impact of mobile phones in this text, but this is certainly a parameter that we should not lose sight of.   <\/span>[\/vc_column_text][vc_column_text css_animation=&#8221;none&#8221; css=&#8221;.vc_custom_1584717539210{padding-top: 30px !important;}&#8221;]\n<h2 style=\"text-align: left;\"><span style=\"color: #ff6600;\"><b>Why do you get into trouble when you&#8217;re weaker?<\/b><\/span><\/h2>\n[\/vc_column_text][vc_column_text css=&#8221;.vc_custom_1562585118078{padding-top: 30px !important;padding-bottom: 30px !important;}&#8221;]<span style=\"font-weight: 400; color: #000000;\">It is an undeniable fact that mobile Internet traffic is growing significantly from year to year. Look at the following data: <\/span><\/p>\n<p>&nbsp;<\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"color: #000000;\"><span style=\"font-weight: 400;\">The global mobile market share is 52.1% compared to <\/span><i><span style=\"font-weight: 400;\">the desktop<\/span><\/i><span style=\"font-weight: 400;\"> market share of 44.2%<\/span><\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400; color: #000000;\">40% of people search only on a smartphone.<\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"color: #000000;\"><span style=\"font-weight: 400;\">More than half of all video <\/span><i><span style=\"font-weight: 400;\">streaming<\/span><\/i> <span style=\"font-weight: 400;\">comes from a mobile device<\/span>.<\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400; color: #000000;\">Mobile internet usage has grown by 504% since 2011. <\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"color: #000000;\"><span style=\"font-weight: 400;\">In July 2009, only 65,000 applications were available on the Internet.   <\/span><i><span style=\"font-weight: 400;\">App Store<\/span><\/i><span style=\"font-weight: 400;\">In 2019, there are 3.262 billion  <\/span><\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"color: #000000;\"><i><span style=\"font-weight: 400;\">Cost Per Click<\/span><\/i><span style=\"font-weight: 400;\"> (<\/span><i><span style=\"font-weight: 400;\">CPC<\/span><\/i><span style=\"font-weight: 400;\">) on a phone costs 24% less than <\/span> on a <i><span style=\"font-weight: 400;\">desktop<\/span><\/i><span style=\"font-weight: 400;\"> computer and has a 40% higher <\/span><i><span style=\"font-weight: 400;\">CTR<\/span><\/i><span style=\"font-weight: 400;\"> (<\/span><i><span style=\"font-weight: 400;\">Click Through Rate<\/span><\/i><span style=\"font-weight: 400;\">) <\/span> <\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"color: #000000;\"><span style=\"font-weight: 400;\">According to data from 2018, as many as 1.6 million Serbs shop online. <\/span><\/span><\/li>\n<\/ul>\n[\/vc_column_text][vc_column_text css=&#8221;.vc_custom_1584717562235{padding-top: 30px !important;}&#8221;]\n<h2 style=\"text-align: left;\"><span style=\"color: #ff6600;\"><strong>The Dominance of Mobile Search<\/strong><\/span><\/h2>\n[\/vc_column_text][vc_column_text css=&#8221;.vc_custom_1571298018358{padding-top: 30px !important;padding-bottom: 10px !important;}&#8221;]<span style=\"color: #000000;\"><span style=\"font-weight: 400;\">With the huge increase in the use of mobile devices, one might think that mobile advertising is slowly &#8220;killing&#8221; <\/span><i><span style=\"font-weight: 400;\">the desktop<\/span><\/i><span style=\"font-weight: 400;\">  advertising. Without some deeper analysis, it could be said that mobile search takes absolute precedence. And by doing so, it suppresses    <\/span><i><span style=\"font-weight: 400;\">Desktop<\/span><\/i><span style=\"font-weight: 400;\">  Search in the second plan. Therefore, the focus of our advertising strategies should be focused on mobile devices. <\/span><\/span><\/p>\n<p><span style=\"font-weight: 400; color: #000000;\">Users can view the latest product offers that they have searched on the Internet. In addition, the e-shop strives to offer its customers numerous personalization options and services, such as wish lists, gift cards, detailed product descriptions, and the like. <\/span><\/p>\n<p><span style=\"color: #000000;\"><span style=\"font-weight: 400;\">But let&#8217;s take a look at some other very important data. It is an indisputable fact that the use of mobile devices is growing rapidly. But keep in mind that there is also an increase in the use of    <\/span><i><span style=\"font-weight: 400;\">Desktop<\/span><\/i><span style=\"font-weight: 400;\">  computers. Given the constant growth of the market that is moving to the   <\/span><i><span style=\"font-weight: 400;\">The Internet<\/span><\/i> is <span style=\"font-weight: 400;\">growing proportionally, and the part of the cake that belongs to <\/span><i><span style=\"font-weight: 400;\">desktop<\/span><\/i><span style=\"font-weight: 400;\"> search is growing.<\/span><\/span>[\/vc_column_text][vc_column_text css_animation=&#8221;none&#8221; css=&#8221;.vc_custom_1584717573800{padding-top: 30px !important;}&#8221;]\n<h2 style=\"text-align: left;\"><span style=\"color: #ff6600;\"><b>What happens on <\/b> the <b><i>web<\/i><\/b> <b>doesn&#8217;t always stay on <\/b><b>the<\/b> <b><i>web<\/i><\/b>.<\/span><\/h2>\n[\/vc_column_text][vc_column_text css=&#8221;.vc_custom_1562585718006{padding-bottom: 30px !important;}&#8221;]<span style=\"font-weight: 400; color: #000000;\">Consumers are undoubtedly attached to their mobile devices and continue to find new ways to use them, which means that the mobile phone market will continue to expand. The fact is that the time consumers spend on these devices is more often associated with non-commercial activities such as messaging, social media, or chatting. <\/span><\/p>\n<p><span style=\"font-weight: 400; color: #000000;\">One of the biggest potential opportunities for marketers is figuring out how and when consumers are using their mobile or desktop devices. By understanding the usage, it becomes easier to influence consumer decision-making. <\/span><\/p>\n<p><span style=\"font-weight: 400; color: #000000;\">However, most of the sales are still made in physical locations, in stores. Although users use computers or mobile devices to compare prices, check layouts, or access discount coupons, they are likely to end up spending their money in a physical location.   <\/span><\/p>\n<p><span style=\"color: #000000;\"><span style=\"font-weight: 400;\">We all know that the direction of consumer decisions is not a straight line. It can be described as a random zigzag movement between   <\/span><i><span style=\"font-weight: 400;\">online<\/span><\/i><span style=\"font-weight: 400;\"> and <\/span><i><span style=\"font-weight: 400;\">offline<\/span><\/i><span style=\"font-weight: 400;\">  experiences. As technology evolves, consumers expect brands to provide an increasingly connected experience, in order to make the final decision and spend their money. <\/span><\/span><\/p>\n<p><span style=\"color: #000000;\"><span style=\"font-weight: 400;\">Here are some suggestions on how to integrate these two experiences of your customers. Connect your   <\/span><i><span style=\"font-weight: 400;\">A<\/span><\/i><i><span style=\"font-weight: 400;\">call to action with a call to action<\/span><\/i> <i><span style=\"font-weight: 400;\">online. Online call to action   <\/span><\/i><span style=\"font-weight: 400;\">It can be as simple as simply promoting sales by encouraging customers to visit your store. In a similar way,   <\/span><i><span style=\"font-weight: 400;\">Offline<\/span><\/i><span style=\"font-weight: 400;\"> marketing can be used as a way to promote <\/span><i><span style=\"font-weight: 400;\">online<\/span><\/i><span style=\"font-weight: 400;\"> events and promotions.<\/span><\/span>[\/vc_column_text][vc_column_text css=&#8221;.vc_custom_1584717584203{padding-top: 30px !important;}&#8221;]\n<h3 style=\"text-align: left;\"><span style=\"color: #ff6600;\"><strong>Use data wisely<\/strong><\/span><\/h3>\n[\/vc_column_text][vc_column_text css=&#8221;.vc_custom_1571297950616{padding-top: 30px !important;padding-bottom: 30px !important;}&#8221;]<span style=\"color: #000000;\"><span style=\"font-weight: 400;\">Use the data you collect <\/span><i><span style=\"font-weight: 400;\">online<\/span><\/i><span style=\"font-weight: 400;\"> to improve <\/span><i><span style=\"font-weight: 400;\">offline<\/span><\/i><span style=\"font-weight: 400;\">  the experience of your customers. Analyzing user behavior on your <em>website<\/em> and social media profiles can provide you with valuable insights. Through    <\/span><i><span style=\"font-weight: 400;\">With online<\/span><\/i><span style=\"font-weight: 400;\"> marketing, you can get information about the best way to organize your store.<\/span><\/span><\/p>\n<p><span style=\"color: #000000;\"><span style=\"font-weight: 400;\">Enable <\/span><i><span style=\"font-weight: 400;\">online<\/span><\/i><span style=\"font-weight: 400;\">  Shopping with the possibility of picking up the product in the store. One of the main reasons why this is a good option is to save on shipping costs, but also to make it easier to return goods. But also make it as easy as possible to return goods to stores. This will surely provide you with a loyal clientele. Make sure that the images of your products are of high quality and that they realistically evoke the appearance of the product.      <\/span><\/span><\/p>\n<p><span style=\"font-weight: 400; color: #000000;\">It is important to pay attention to both sides of internet marketing. And all this in the appropriate context and always keep in mind that the physical site is the primary place of conversion. It&#8217;s crucial to use each of these aspects at specific touchpoints of your customer&#8217;s experience.  <\/span>[\/vc_column_text][vc_column_text][\/vc_column_text][vc_column_text css_animation=&#8221;none&#8221; css=&#8221;.vc_custom_1562586228953{padding-bottom: 30px !important;}&#8221;]<span style=\"color: #0000ff;\"><a style=\"color: #0000ff;\" href=\"https:\/\/www.digitizer.rs\/usluge\/profesionalno-vodjenje-i-optimizacija-drustvenih-mreza\/\"><span style=\"font-weight: 400;\">Let us use our experience to help you get the maximum benefit from Internet marketing, so that both you and your clients win.<\/span><\/a><\/span>[\/vc_column_text][vc_column_text]<span style=\"color: #000000;\"><em>Made by Nemanja Nedeljkovi\u0107 \u2013 Senior Account Manager @Digitizer<\/em><\/span>[\/vc_column_text][\/vc_column][\/vc_row][vc_row full_width=&#8221;stretch_row&#8221; css=&#8221;.vc_custom_1571217766933{padding-top: 150px !important;padding-right: 30px !important;padding-bottom: 30px !important;padding-left: 30px !important;}&#8221;][vc_column][vc_btn title=&#8221;Back to News &amp; Stories&#8221; color=&#8221;black&#8221; align=&#8221;center&#8221; i_icon_fontawesome=&#8221;fa fa-bars&#8221; add_icon=&#8221;true&#8221; link=&#8221;url:https%3A%2F%2Fwww.digitizer.rs%2Fen%2Fnews-stories%2F|title:Back%20to%20NEWS%20%26%20STORIES|&#8221;][\/vc_column][\/vc_row]\n<\/div>","protected":false},"excerpt":{"rendered":"<p>[vc_row full_width=&#8221;stretch_row&#8221; css=&#8221;.vc_custom_1487086373501{padding-top: 80px !important;padding-bottom: 140px !important;}&#8221;][vc_column][vc_column_text css=&#8221;.vc_custom_1584717477698{padding-top: 30px !important;padding-bottom: 30px !important;}&#8221;]When it comes to web marketing, the inevitable question that arises is the relationship between mobile and desktop advertising the computers. Which of these two channels gives better results and leads to more conversions? Today&#8217;s marketers need to separate fact from fiction in an&hellip;<\/p>\n","protected":false},"author":13,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4383],"tags":[4391,4390,4423,4422,4407],"post_series":[],"class_list":["post-26557","post","type-post","status-publish","format-standard","hentry","category-digital-marketing-en","tag-ads-en","tag-adverts-en","tag-desktop-en","tag-mobile-en","tag-online-en","entry","no-media"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Mobile, desktop, or offline shopping?<\/title>\n<meta name=\"description\" content=\"When we talk about web marketing, the inevitable question that arises is the relationship between advertising on mobile devices and desktop computers. 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