{"id":26571,"date":"2024-11-14T14:59:53","date_gmt":"2024-11-14T13:59:53","guid":{"rendered":"https:\/\/www.digitizer.rs\/news-stories\/instagram-and-facebook-terminology\/"},"modified":"2026-07-20T12:31:41","modified_gmt":"2026-07-20T10:31:41","slug":"instagram-and-facebook-terminology","status":"publish","type":"post","link":"https:\/\/digitizer.rs\/en\/news-stories\/instagram-and-facebook-terminology\/","title":{"rendered":"Instagram and Facebook terminology"},"content":{"rendered":"
[vc_row full_width=”stretch_row” css=”.vc_custom_1487086373501{padding-top: 80px !important;padding-bottom: 140px !important;}”][vc_column][vc_column_text css=”.vc_custom_1584717933929{padding-top: 30px !important;padding-bottom: 30px !important;}”]Social media trends are constantly changing. Whether it’s a social media novelty, new social media, or changes in algorithms, strategy, or statistics, people in the world of digital marketing and business owners need to stay up to date and informed, and the best way to do that is exactly this. Reading the best blogs about the newspapers that are being introduced, but also recalling the most basic terms, without which no statistics would make sense. <\/span>[\/vc_column_text][vc_column_text css_animation=”none” css=”.vc_custom_1655200415024{padding-top: 30px !important;}”]\n

Basic terminology on Instagram and Facebook<\/strong><\/span><\/h1>\n[\/vc_column_text][vc_column_text css=”.vc_custom_1636962889527{padding-top: 30px !important;padding-bottom: 30px !important;}”]Facebook <\/span><\/i>and <\/span>Instagram <\/span><\/i> They are two of the most popular social networks<\/a><\/span>. Both for individual users and for all large companies. The interesting thing about these social networks is the statistics<\/a><\/span> they provide and their terminology.<\/span><\/span><\/p>\n

Facebook and Instagram<\/span><\/i> Terminology and statistics provide us with an introduction to various data that are of great importance to us during the campaign. All data is available to us as the campaign progresses, from the beginning to its final results. <\/span><\/span>[\/vc_column_text][vc_column_text css_animation=”none” css=”.vc_custom_1584717995882{padding-top: 30px !important;}”]\n

What is REACH <\/em><\/b>?<\/b><\/span><\/h2>\n[\/vc_column_text][vc_column_text css=”.vc_custom_1560268894936{padding-top: 30px !important;padding-bottom: 30px !important;}”]Reach refers to the total number of people, i.e. Accounts who have seen your advertisement or post. Which means that if you have a reach of 250 on a post, it means that 250 people have seen that post. <\/span><\/p>\n

Reach is divided into 3 categories, which are:<\/span><\/p>\n

1<\/b>.<\/span>Organic <\/b>reach <\/i><\/b>– <\/b> The number of people who have seen your post in their news feed.<\/span><\/span><\/p>\n

Viral <\/b>reach <\/i><\/b>– <\/b> The number of people who saw your post because someone on their friends list interacted with it.<\/span><\/span><\/p>\n

Paid <\/b>Reach <\/i><\/b>– <\/b>The number of people who saw your post as an advertisement that you sponsored.<\/span><\/span><\/p>\n[\/vc_column_text][vc_column_text css=”.vc_custom_1560268934152{padding-top: 30px !important;padding-bottom: 30px !important;}”]Reach is a statistic of great importance and it is exactly what you should pay attention to. Through reach you check whether your post is really good. If the post has a large reach, and a small number of interactions, it is a sign that something is wrong and that people did not like your post. <\/span><\/p>\n

Now that you know what all the types of <\/span>reach <\/span><\/i> exist, the question is what kind of reach is actually the best? The answer is simple. Organic reach is of utmost importance. The reason for this is that I <\/span>Facebook <\/span><\/i>looks at the organic reach in the first 3 hours of publishing a post and through it releases the post to people in the <\/span>News feed<\/span><\/i>.<\/span><\/span>[\/vc_column_text][vc_column_text][\/vc_column_text][vc_column_text css_animation=”none” css=”.vc_custom_1584718008842{padding-top: 30px !important;}”]\n

What is an impression <\/em><\/b>– a view?<\/b><\/span><\/h2>\n[\/vc_column_text][vc_column_text css=”.vc_custom_1560426899671{padding-top: 30px !important;padding-bottom: 30px !important;}”]Impression <\/span><\/i>or display actually refers to the number of screens on which your post is displayed. This also means that if a user sees your post 450 times on the screen, it counts as 450 each time <\/span>impression.<\/span><\/i><\/span><\/p>\n

Many people confuse <\/span>reach <\/span><\/i>and <\/span>impression<\/span><\/i>, but the difference is obvious. <\/span>Reach <\/span><\/i>is based on the number of unique users. <\/span><\/i> counts every time someone sees a post. On the other hand, <\/span>The impression <\/span><\/i>is always greater than <\/span>the reach<\/span><\/i>.<\/span><\/span><\/p>\n[\/vc_column_text][vc_column_text css_animation=”none” css=”.vc_custom_1584718022031{padding-top: 30px !important;}”]\n

What is Engagement <\/i><\/b>– Interaction?<\/b><\/span><\/h2>\n[\/vc_column_text][vc_column_text css=”.vc_custom_1560269088940{padding-top: 30px !important;padding-bottom: 30px !important;}”]Engagement <\/span><\/i>or interaction is different on <\/span>Instagram <\/span><\/i>and <\/span>Facebook<\/span><\/i><\/span><\/p>\n

On <\/span>Instagram <\/span><\/i>, engagement <\/span><\/i>includes:<\/span><\/span><\/p>\n

1.Likes –<\/b> the number of likes on your post<\/span><\/span><\/p>\n

2.Comments – <\/b>the number of comments on your post<\/span><\/span><\/p>\n

Forwarding a post – <\/b> the number of times your post has been forwarded via Instagram Direct.<\/span><\/span><\/p>\n

4.Saving a post – <\/b>the number of times your post has been saved<\/span><\/span><\/p>\n[\/vc_column_text][vc_column_text css=”.vc_custom_1560269113770{padding-top: 30px !important;padding-bottom: 30px !important;}”]On <\/span>Facebook <\/span><\/i>, engagement includes:<\/span><\/span><\/p>\n

1.Likes –<\/b> the number of likes on your post<\/span><\/span><\/p>\n

2.Comments – <\/b>the number of comments on your post<\/span><\/span><\/p>\n

3.Shares – <\/b>The number of times your post has been shared by another user<\/span>.<\/span><\/p>\n

4. Clicks – <\/b>there are two types of clicks, the first is <\/span>post clicks <\/b>, it is counted when someone simply clicks on your post, and the second is called <\/span>link clicks <\/b>and these are special posts that contain a link and it is this statistic that allows us to see the exact number of people who clicked on that link and went where you directed it.<\/span><\/span><\/p>\n

There is also a negative <\/span>engagement <\/span><\/i>that happens if a user hides your post, <\/span>dislikes<\/span><\/i> your post, or reports it as <\/span>spam<\/span><\/i>.<\/span><\/span><\/span>[\/vc_column_text][vc_column_text css_animation=”none” css=”.vc_custom_1584718033912{padding-top: 30px !important;}”]\n

Engagement rate<\/i><\/b> and why is it important?<\/b><\/span><\/h3>\n[\/vc_column_text][vc_column_text css=”.vc_custom_1560526048706{padding-top: 30px !important;padding-bottom: 30px !important;}”]On <\/span>Facebook, the engagement rate<\/span><\/i> is the ratio of the number of interactions to <\/span>reach, <\/span><\/i>multiplied by 100, to get the percentage, or probability, of an interaction on a given post or for a given period. <\/span> <\/span><\/p>\n

While on <\/span>Instagram <\/span><\/i> It’s the relationship between interaction and the number of followers. This is probably the most important thing, because it is what we can see how much people really like the post. Which is bigger <\/span>engagement rate<\/span><\/i>, the audience has more interaction with the post.<\/span> Also<\/span>, Facebook and Instagram <\/span><\/i>release organic <\/span>reach<\/span><\/i> through <\/span>engagement rate<\/span><\/i>, which was discussed at the beginning of the text.<\/span><\/span><\/p>\n

[vc_row full_width=”stretch_row” css=”.vc_custom_1487086373501{padding-top: 80px !important;padding-bottom: 140px !important;}”][vc_column][vc_column_text css=”.vc_custom_1584717933929{padding-top: 30px !important;padding-bottom: 30px !important;}”]Social media trends are constantly changing. Whether it’s a social media novelty, new social media, or changes in algorithms, strategy, or statistics, people in the world of digital marketing and business owners need to stay up to date and informed, and the best way…<\/p>\n","protected":false},"author":13,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4383,4371],"tags":[4388,4392,4397,4403],"post_series":[],"class_list":["post-26571","post","type-post","status-publish","format-standard","hentry","category-digital-marketing-en","category-social-media-management","tag-digital-en","tag-facebook-en","tag-instagram-en","tag-internet-en","entry","no-media"],"yoast_head":"\nInstagram and Facebook terminology<\/title>\n<meta name=\"description\" content=\"Facebook and Instagram provide us with an introduction to various statistical data, which are of great importance to us during the campaigns.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/digitizer.rs\/en\/news-stories\/instagram-and-facebook-terminology\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Instagram and Facebook terminology - 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When it comes to Instagram<\/em>, there is no official engagement <\/em>formula, but you can use one of the ones suggested below, depending on what you are using it for.<\/span>[\/vc_column_text][vc_column_text css=”.vc_custom_1636962964380{padding-top: 30px !important;padding-bottom: 30px !important;}”]Both <\/span>Facebook <\/span><\/i>and <\/span>Instagram <\/span><\/i> They have a lot to offer when it comes to internet marketing<\/a><\/span>. So, take advantage of both platforms! Remember that some types of ads work better on one platform and some on another. Also, if your target audience is a target group, then the focus is on <\/span>On Instagram, <\/span><\/i>and for the older generations on <\/span>Facebook<\/span><\/i>.. There are many options and strategies that you can use.<\/span><\/span>[\/vc_column_text][\/vc_column][\/vc_row][vc_row full_width=”stretch_row”][vc_column][vc_column_text css_animation=”none” css=”.vc_custom_1636962825802{padding-top: 30px !important;padding-bottom: 30px !important;}”]Za jo\u0161 vesti i interesantnih pri\u010da iz digitalnog marketinga<\/span> posetite na\u0161u blog stranu<\/a><\/span>\u00a0ili<\/span> zapratite na\u0161 Instagram profil.<\/a><\/span>[\/vc_column_text][\/vc_column][\/vc_row][vc_row full_width=”stretch_row”][vc_column][vc_column_text]Made by Andrej Jovanovi\u0107 \u2013 Account Manager @Digitizer<\/em><\/span>[\/vc_column_text][\/vc_column][\/vc_row][vc_row full_width=”stretch_row” css=”.vc_custom_1571217766933{padding-top: 150px !important;padding-right: 30px !important;padding-bottom: 30px !important;padding-left: 30px !important;}”][vc_column][vc_btn title=”Back to News & Stories” color=”black” align=”center” i_icon_fontawesome=”fa fa-bars” add_icon=”true” link=”url:https%3A%2F%2Fwww.digitizer.rs%2Fen%2Fnews-stories%2F|title:Back%20to%20NEWS%20%26%20STORIES|”][\/vc_column][\/vc_row]\n<\/div>","protected":false},"excerpt":{"rendered":"