{"id":26572,"date":"2024-11-14T14:59:53","date_gmt":"2024-11-14T13:59:53","guid":{"rendered":"https:\/\/www.digitizer.rs\/news-stories\/the-truth-about-copy\/"},"modified":"2026-07-20T12:31:41","modified_gmt":"2026-07-20T10:31:41","slug":"the-truth-about-copy","status":"publish","type":"post","link":"https:\/\/digitizer.rs\/en\/news-stories\/the-truth-about-copy\/","title":{"rendered":"The truth about copy"},"content":{"rendered":"
[vc_row full_width=”stretch_row” css=”.vc_custom_1487086373501{padding-top: 80px !important;padding-bottom: 140px !important;}”][vc_column][vc_column_text css=”.vc_custom_1555046127556{padding-top: 30px !important;padding-bottom: 30px !important;}”]Since we are constantly busy with visual design, we are always stabbed by the thought \u2013 what is it that makes a post go viral? <\/span>[\/vc_column_text][vc_column_text css=”.vc_custom_1655201169833{padding-top: 30px !important;padding-bottom: 30px !important;}”]Viral posts are not made by professionals. Why? Because viral<\/em> requires the opposite and a bit of stupidity. The real, the real nonsense and irrelevance. <\/span><\/p>\n

For professional constant virality of posts, good design is required.<\/span>[\/vc_column_text][vc_column_text css=”.vc_custom_1584719538915{padding-top: 30px !important;padding-bottom: 30px !important;}”]We can only write about what a good design is, so we don’t write about it. As the saying goes \u2013 beauty is in the eye of the beholder. It’s not in the comments, it’s in the comments, it’s just in the eye of the beholder. Truly. <\/span><\/p>\n

But good design alone is not enough. No. A good quality and simple design is simply a MUST HAVE.<\/em><\/strong> Like water in a soup. Like a mobile phone battery. It’s like a desktop monitor. What is it that is missing? <\/span><\/p>\n

COPY is missing.<\/span>[\/vc_column_text][vc_column_text css=”.vc_custom_1655201244994{padding-top: 30px !important;}”]\n

What’s a copy, really? <\/span><\/strong><\/h1>\n[\/vc_column_text][vc_column_text css=”.vc_custom_1555046365589{padding-top: 30px !important;padding-bottom: 30px !important;}”]What’s the copy? Text. Sentences. Words. Signs. Hashtags. <\/span><\/p>\n

Sounds simple? Well, it’s not. Not at all. <\/span><\/p>\n

<\/strong><\/span><\/p>\n

There’s no such thing as a bad copy and there’s no such thing as a good copy for a single post.<\/strong><\/span>[\/vc_column_text][vc_column_text css=”.vc_custom_1555046452800{padding-top: 30px !important;padding-bottom: 30px !important;}”]There are no rules:<\/strong><\/span><\/p>\n

<\/strong><\/span><\/p>\n

    \n
  1. The length of the copy<\/span><\/li>\n
  2. How to Break Up the Copy Line<\/span><\/li>\n
  3. Uppercase and Lowercase Copy <\/span><\/li>\n
  4. About the signs in the copy<\/span><\/li>\n
  5. The number of #hastagovima that change in parallel with changes in social media algorithms<\/span><\/li>\n<\/ol>\n

     <\/p>\n

    What’s there and what’s worth it?<\/strong><\/span><\/p>\n

    <\/strong><\/span><\/p>\n

    It’s just that the “writer” of the copy has to link the text to the image. Or not to connect it at all. So how so? Sometimes the best results will be short, sometimes longer, sometimes bad, sometimes good. <\/span><\/p>\n

    And now what? To hope? <\/span><\/p>\n

    No, the copy itself comes from the combination. Sometimes the first has to be “bad” for the second to turn out to be “good”. Most often, the combination of very short (in 1 line) with medium length (in 3-4 lines) and very long (over 7 lines of text) leaves a professional impression, which is the goal, the goal to explain to simultaneous viewers and readers some interesting thing, a service or product, a brand announcement, and in a way that will divert the attention of the mentioned people from various everyday events, at least for a moment. <\/span><\/p>\n

     <\/p>\n

    You can’t compete with the tabloids. And it doesn’t need to. A reality into which he has to insert simultaneous viewers, readers and passers-by from the targeted target group and leave them there. Because that’s where they can solve a problem. To learn something new. To order something. To feel something. <\/span>[\/vc_column_text][\/vc_column][\/vc_row][vc_row full_width=”stretch_row”][vc_column][vc_column_text css_animation=”none” css=”.vc_custom_1575238201176{padding-bottom: 30px !important;}”]For all consultations on copying, contact the expert team from Digitizer<\/a>!<\/span>[\/vc_column_text][\/vc_column][\/vc_row][vc_row full_width=”stretch_row”][vc_column][vc_column_text]Made by Mladen Manojlovi\u0107 \u2013 CEO @Digitizer<\/em><\/span>[\/vc_column_text][\/vc_column][\/vc_row][vc_row full_width=”stretch_row” css=”.vc_custom_1571217766933{padding-top: 150px !important;padding-right: 30px !important;padding-bottom: 30px !important;padding-left: 30px !important;}”][vc_column][vc_btn title=”Back to News & Stories” color=”black” align=”center” i_icon_fontawesome=”fa fa-bars” add_icon=”true” link=”url:https%3A%2F%2Fwww.digitizer.rs%2Fen%2Fnews-stories%2F|title:Back%20to%20NEWS%20%26%20STORIES|”][\/vc_column][\/vc_row]\n<\/div>","protected":false},"excerpt":{"rendered":"

    [vc_row full_width=”stretch_row” css=”.vc_custom_1487086373501{padding-top: 80px !important;padding-bottom: 140px !important;}”][vc_column][vc_column_text css=”.vc_custom_1555046127556{padding-top: 30px !important;padding-bottom: 30px !important;}”]Since we are constantly busy with visual design, we are always stabbed by the thought \u2013 what is it that makes a post go viral? [\/vc_column_text][vc_column_text css=”.vc_custom_1655201169833{padding-top: 30px !important;padding-bottom: 30px !important;}”]Viral posts are not made by professionals. Why? Because viral requires the opposite and…<\/p>\n","protected":false},"author":13,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4383],"tags":[4378,4387],"post_series":[],"class_list":["post-26572","post","type-post","status-publish","format-standard","hentry","category-digital-marketing-en","tag-content-en","tag-copy-en","entry","no-media"],"yoast_head":"\nTHE TRUTH ABOUT COPY - News & Stories | DIGITIZER<\/title>\n<meta name=\"description\" content=\"What's the copy? Text. Sentences. Words. Signs. Hashtags. Sounds simple? Well, it's not. Not at all. 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