{"id":26579,"date":"2024-11-14T14:59:55","date_gmt":"2024-11-14T13:59:55","guid":{"rendered":"https:\/\/www.digitizer.rs\/news-stories\/8-ways-to-speed-up-facebook-campaign-settings\/"},"modified":"2026-07-20T12:31:41","modified_gmt":"2026-07-20T10:31:41","slug":"8-ways-to-speed-up-facebook-campaign-settings","status":"publish","type":"post","link":"https:\/\/digitizer.rs\/en\/news-stories\/8-ways-to-speed-up-facebook-campaign-settings\/","title":{"rendered":"8 Ways to Speed Up Facebook Campaign Settings"},"content":{"rendered":"
[vc_row full_width=”stretch_row” css=”.vc_custom_1487086373501{padding-top: 80px !important;padding-bottom: 140px !important;}”][vc_column][vc_column_text css=”.vc_custom_1584719125128{padding-top: 30px !important;padding-bottom: 30px !important;}”]Do you think that Facebook<\/em> advertising<\/a> <\/span>takes a lot of time? Do you want to find ways to set up Facebook<\/em> campaigns<\/strong> faster and more efficiently?<\/span>[\/vc_column_text][vc_column_text css=”.vc_custom_1584719160545{padding-top: 30px !important;padding-bottom: 30px !important;}”]Over the years, we’ve found a lot of ways to save a lot of time.<\/em><\/span>[\/vc_column_text][vc_column_text css=”.vc_custom_1584719216827{padding-top: 30px !important;}”]\n

Setting up Facebook campaigns<\/strong><\/span><\/h1>\n[\/vc_column_text][vc_column_text css=”.vc_custom_1584719170165{padding-top: 30px !important;padding-bottom: 30px !important;}”]Here are eight simple tips that will save you dozens of hours every month.<\/span>[\/vc_column_text][vc_row_inner][vc_column_inner][vc_column_text]And trust us, there is always room for improvement and improvement in the placement of Facebook<\/em> campaigns.<\/strong> Here are some tips on how to improve your strategy:<\/span>[\/vc_column_text][vc_column_text css=”.vc_custom_1584719268153{padding-top: 30px !important;}”]\n

1. Keep an account of how you name your Facebook<\/em> campaigns<\/strong><\/span><\/h2>\n[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_column_text css=”.vc_custom_1584719286780{padding-bottom: 30px !important;}”]The first way to save time is to write descriptive campaign names.<\/span><\/p>\n

The recommended writing format is: Date – Company name – Campaign goal – Offer – Identifier.<\/span><\/p>\n

This type of writing allows you to quickly see when the campaign was created, what its goal is, and what offer it promotes. You’re probably used to a different date format, but we suggest you start with the year and then continue with the month and day. This way, you can quickly sort your campaigns from newest to oldest by clicking on the column name. Otherwise, you will end up with a combination of campaigns from different years or months, which will certainly not lead to time savings. <\/span>[\/vc_column_text][vc_column_text css=”.vc_custom_1584719310729{padding-top: 30px !important;}”]\n

2. Use the Saved<\/em> Audience<\/em> option<\/strong><\/span><\/h2>\n[\/vc_column_text][vc_column_text css=”.vc_custom_1580150233777{padding-top: 30px !important;padding-bottom: 30px !important;}”]Many advertisers are running Facebook<\/em> campaigns aimed at the same audience over and over again.<\/span><\/p>\n

If you are one of them, you can save time with “Saved Audiences”. This feature allows you to save and quickly access your most frequently used target audiences without having to recreate them each time. <\/span><\/p>\n

To do this, go to Ads Manager<\/em>, click on the drop-down menu in the upper left corner, and select Audience<\/em> under Assets<\/em>.<\/span>[\/vc_column_text][vc_column_text css=”.vc_custom_1554186386157{padding-top: 30px !important;padding-bottom: 30px !important;}”]Click on the Create<\/em> Audience<\/em> option and select the Saved<\/em> Audience<\/em>.<\/span>[\/vc_column_text][vc_column_text css=”.vc_custom_1580150253392{padding-top: 30px !important;padding-bottom: 30px !important;}”]Determine the exact target audience you want to reach, give it a name, and click Create<\/em> Audience<\/em>. And there you have your saved audience! <\/span><\/p>\n

Now, not only can you access these audiences when you boost your advertising (Boost<\/em> option), but you can also select them in the ad creation tool by clicking on the small triangle button above the Custom<\/em> Audience<\/em> field:<\/span>[\/vc_column_text][vc_column_text css=”.vc_custom_1562409099763{padding-top: 30px !important;padding-bottom: 30px !important;}”]Here are some ideas on how to use your saved audience:<\/span><\/p>\n

    \n
  1. Target a subset of your followers people who are affiliated with your page and who live in specific countries or have special interests<\/span><\/li>\n
  2. Target follower friends who also have the same specific interests<\/span><\/li>\n
  3. Target audiences tailored to their email and custom audiences to a specific website and exclude people who have already liked your Facebook<\/em> page<\/span><\/li>\n
  4. Target audiences that haven’t interacted with your company, based on location, interests, or other demographic information.<\/span><\/li>\n<\/ol>\n[\/vc_column_text][vc_column_text css=”.vc_custom_1584719433063{padding-top: 30px !important;padding-bottom: 30px !important;}”]\n

    3. Name Your Saved Audience Wisely<\/strong><\/span><\/h2>\n[\/vc_column_text][vc_column_text]And while we’re still on the topic of audiences, let’s review the audiences you’ve already made.<\/span><\/p>\n

    So, to quickly find the required custom audience that you want to use to set up Facebook<\/em> campaigns, the correct naming convention will definitely be helpful.<\/span><\/p>\n

    For example, whenever you upload an email list as a custom audience, always start with the letters “CA” (Custom<\/em> Audience<\/em>). A custom audience, followed by the name of the email list and the date it was created or updated. <\/span><\/p>\n

    If you’re creating a website remarketing audience, always start with “WCA”<\/em> (Website<\/em> Custom<\/em> Audience<\/em>). Custom audience on your website, at the beginning of the name, followed by the domain name, page URL<\/em> , and number of days. <\/span>[\/vc_column_text][vc_column_text css=”.vc_custom_1584719341735{padding-top: 30px !important;}”]\n

    4. Create more varied ads<\/strong><\/span><\/h2>\n[\/vc_column_text][vc_column_text css=”.vc_custom_1554186750204{padding-top: 30px !important;padding-bottom: 30px !important;}”]If you’re serious about testing your Facebook<\/em> ad campaigns – and you should – then the first step is to set up at least a few ad variations.<\/span><\/p>\n

    The easiest way to do this is to select multiple images in the Ads<\/em> Create<\/em> Tool<\/em> and have Facebook<\/em> automatically create up to six ad variations for you at once.<\/span>[\/vc_column_text][vc_column_text css=”.vc_custom_1554186824926{padding-top: 30px !important;padding-bottom: 30px !important;}”]Later, it will allow you to see exactly which ad images are getting higher click-through rates and relevance results.<\/span><\/p>\n

    If you don’t have your own images, you can access Shutterstock’s<\/em> huge library of images and use them for free for your ads – saving you time and money.<\/span><\/p>\n

    Just click on “Free<\/em> Stock<\/em> Images<\/em>“, enter a few keywords to filter the images and choose the ones you like the most.<\/span>[\/vc_column_text][vc_column_text css=”.vc_custom_1584719359541{padding-top: 30px !important;}”]\n

    5. Variation with different ad text<\/strong><\/span><\/h2>\n[\/vc_column_text][vc_column_text css=”.vc_custom_1554187121136{padding-top: 30px !important;padding-bottom: 30px !important;}”]While it’s great that you can create multiple ad variations with different images at once, you may want to test different versions of your ad with different ad text (Copy<\/em>).<\/span><\/p>\n

    To set this up, open your campaign in Ads<\/em> Manager<\/em> and click on one of the ad sets, then check the box next to the ad that you want to copy.<\/span>[\/vc_column_text][vc_column_text css=”.vc_custom_1554187198510{padding-top: 30px !important;padding-bottom: 30px !important;}”]As you can see, a gray bar will appear above the table with the “Create Similar Ad” button. Click on this button and a window will open to create an advertisement. <\/span><\/p>\n

    Click continue to keep these ads in the same ad set and make any changes to your ad text. Update the URL<\/em>, text, title, call-to-action, and link description, or select another post that has already been published on your site as the source: <\/span><\/p>\n[\/vc_column_text][vc_column_text css=”.vc_custom_1554187285051{padding-top: 30px !important;padding-bottom: 30px !important;}”]Once you’re happy with the ad variations, click Place Order<\/em> and new ads will be created in a few minutes!<\/em><\/span>[\/vc_column_text][vc_column_text css=”.vc_custom_1584719371469{padding-top: 30px !important;}”]\n

    6.Duplication<\/em> of ad sets (Ad Sets<\/em>)<\/strong><\/span><\/h2>\n[\/vc_column_text][vc_column_text css=”.vc_custom_1554187349413{padding-top: 30px !important;padding-bottom: 30px !important;}”]Whenever you want to test different target audiences<\/em>, placements<\/em>, or bidding<\/em> type<\/em> in a controlled way, you’ll need to separate the variables into separate ad<\/em> sets<\/em>. In the same way that you duplicate your ad, you can also duplicate your ad sets. <\/span><\/p>\n

    To do this, open the desired campaign, select the set of ads you want to duplicate and click on the “Create Similar Ad Set<\/em>” option<\/span>[\/vc_column_text][vc_column_text css=”.vc_custom_1554187433982{padding-top: 30px !important;padding-bottom: 30px !important;}”]A new window will open with all the previously loaded information about the campaign.<\/span>[\/vc_column_text][vc_column_text css=”.vc_custom_1554187505757{padding-top: 30px !important;padding-bottom: 30px !important;}”]Click on “Edit<\/em>” next to the row of the desired ad set to make any changes to your target audience, ad placement, or bidding and optimization. Then, press the “Place Order<\/em>” option to create a new set of ads. This will automatically duplicate all ads within the ad set. <\/span>[\/vc_column_text][vc_column_text css=”.vc_custom_1584719385797{padding-top: 30px !important;}”]\n

    7.Use the Power Editor<\/em> for bulk editing (bulk editing<\/em>)<\/strong><\/span><\/h2>\n[\/vc_column_text][vc_column_text css=”.vc_custom_1580150532793{padding-top: 30px !important;padding-bottom: 30px !important;}”]There is absolutely no way that Power Editor<\/em> is omitted from this list. Power Editor<\/em> is probably one of the best tools for saving time. With it, you can quickly duplicate ads, ad sets, and campaigns, or make bulk edits to all of their settings. In seconds, you can update your budgets, campaign start and end dates, add a new target audience, or make bulk changes to ad placements and bid types. Just choose which ad sets or ads you want to edit and update them all at once. This is how you speed up the setup of Facebook<\/em> campaigns. <\/span>[\/vc_column_text][vc_column_text css=”.vc_custom_1554187663027{padding-top: 30px !important;padding-bottom: 30px !important;}”]And once you’re done, don’t forget to “Review Changes<\/em>” to upload these updates to your advertising account.<\/span>[\/vc_column_text][vc_column_text css=”.vc_custom_1584719398203{padding-top: 30px !important;}”]\n

    8.Customize columns and save your settings<\/strong><\/span><\/h2>\n[\/vc_column_text][vc_column_text css=”.vc_custom_1580150485394{padding-top: 30px !important;padding-bottom: 30px !important;}”]A great time-saver for setting up Facebook<\/em> campaigns is the “Customize Columns” feature. which allows you to add or remove columns in your ad reports. To do this, open your ad reports and click on the “Columns: Performance<\/em>” button. From there, click on “Customize Columns<\/em>“. <\/span>[\/vc_column_text][vc_column_text css=”.vc_custom_1574085222516{padding-top: 30px !important;padding-bottom: 30px !important;}”]You will see a list with more than 200 columns of statistics that you can add to your report.<\/span><\/p>\n

     <\/p>\n

    And while it can be frustrating to customize the columns every time you want to analyze your results, you can use the “Save as preset<\/em>” option <\/span>in the lower left corner. Just enter your username and click on the “Apply<\/em>” button. <\/span>[\/vc_column_text][vc_column_text css=”.vc_custom_1554187888798{padding-top: 30px !important;padding-bottom: 30px !important;}”]From now on, you will find the saved setting in the drop-down menu “Columns<\/em>: Performance<\/u><\/em>“.<\/span>[\/vc_column_text][vc_column_text css=”.vc_custom_1580464948522{padding-top: 60px !important;padding-bottom: 20px !important;}”]This article is very useful for setting up Facebook<\/em> campaigns<\/strong>. <\/span>Contact us and we will be happy to take over all the tasks and provide you with quality advertising.<\/a><\/span>[\/vc_column_text][vc_column_text]Made by Andrej Jovanovi\u0107 \u2013 Account Manager @Digitizer<\/em><\/span>[\/vc_column_text][\/vc_column][\/vc_row][vc_row full_width=”stretch_row” css=”.vc_custom_1571217766933{padding-top: 150px !important;padding-right: 30px !important;padding-bottom: 30px !important;padding-left: 30px !important;}”][vc_column][vc_btn title=”Back to News & Stories” color=”black” align=”center” i_icon_fontawesome=”fa fa-bars” add_icon=”true” link=”url:https%3A%2F%2Fwww.digitizer.rs%2Fen%2Fnews-stories%2F|title:Back%20to%20NEWS%20%26amp%3B%20STORIES|”][\/vc_column][\/vc_row]\n<\/div>","protected":false},"excerpt":{"rendered":"

    [vc_row full_width=”stretch_row” css=”.vc_custom_1487086373501{padding-top: 80px !important;padding-bottom: 140px !important;}”][vc_column][vc_column_text css=”.vc_custom_1584719125128{padding-top: 30px !important;padding-bottom: 30px !important;}”]Do you think that Facebook advertising takes a lot of time? Do you want to find ways to set up Facebook campaigns faster and more efficiently?[\/vc_column_text][vc_column_text css=”.vc_custom_1584719160545{padding-top: 30px !important;padding-bottom: 30px !important;}”]Over the years, we’ve found a lot of ways to save a lot of…<\/p>\n","protected":false},"author":13,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4383],"tags":[4409,4401],"post_series":[],"class_list":["post-26579","post","type-post","status-publish","format-standard","hentry","category-digital-marketing-en","tag-campaign","tag-optimization","entry","no-media"],"yoast_head":"\nFaster setup of Facebook campaigns<\/title>\n<meta name=\"description\" content=\"Setting up Facebook campaigns is a business in which we have a long experience and excellent results. 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