{"id":26580,"date":"2024-11-14T14:59:55","date_gmt":"2024-11-14T13:59:55","guid":{"rendered":"https:\/\/www.digitizer.rs\/news-stories\/how-to-use-marketing-on-google-for-business-promotion\/"},"modified":"2026-07-20T12:31:41","modified_gmt":"2026-07-20T10:31:41","slug":"how-to-use-marketing-on-google-for-business-promotion","status":"publish","type":"post","link":"https:\/\/digitizer.rs\/en\/news-stories\/how-to-use-marketing-on-google-for-business-promotion\/","title":{"rendered":"How to Use Google Marketing to Promote Your Business?"},"content":{"rendered":"
[vc_row full_width=”stretch_row” css=”.vc_custom_1487086373501{padding-top: 80px !important;padding-bottom: 140px !important;}”][vc_column][vc_column_text css=”.vc_custom_1581686799835{padding-top: 30px !important;padding-bottom: 30px !important;}”]Everyone who is engaged in business today is aware that appearance on the Internet has become the cornerstone of any successful business. The development of the Internet has contributed to the primacy of this field of marketing. If you’re not online, it’s the same as if you don’t exist. According to <\/a>Google<\/a><\/em>, 8 out of 10 shoppers are online at least once a day.<\/a><\/u><\/span> <\/span>What is Google Marketing and How to Use It Effectively?<\/span><\/p>\n

Given that Google<\/em> is the most used search engine, both globally and in our country, knowledge of the functioning and terminology of this ecosystem is crucial for your business.<\/span>[\/vc_column_text][vc_column_text css=”.vc_custom_1584718129687{padding-top: 30px !important;}”]\n

Marketing on Google<\/strong><\/span><\/h1>\n[\/vc_column_text][vc_column_text css=”.vc_custom_1559320254671{padding-top: 30px !important;}”]The first question that arises is what kind of traffic and information flow are there on the site?<\/em><\/span>[\/vc_column_text][vc_column_text css=”.vc_custom_1559380423830{padding-top: 30px !important;padding-bottom: 30px !important;}”]It is very important to differentiate the types of traffic on our website in relation to the source from which they come. Organic traffic consists of visits when using a search engine, while direct traffic consists of visits from people entering your company’s URL directly into their search engine. In addition to this, you need to understand the difference between all of your traffic sources and how they are classified. Google<\/em> Analytics<\/em> is a tool that provides us with a wealth of valuable information about the type and sources of traffic generated on our website by Google<\/em>. <\/span><\/p>\n

<\/em><\/strong><\/span><\/p>\n

<\/em><\/strong><\/span><\/p>\n

Referrer<\/em><\/strong>l<\/strong>: Traffic that occurs when a user finds you from a web address that is not the main page of the search engine<\/span><\/p>\n

Social<\/em><\/strong>: Traffic from social networks, such as Instagram, Facebook, LinkedIn, Twitter<\/span><\/p>\n

Organic<\/em><\/strong>: Traffic from search engine results that is earned, not paid for.<\/span><\/p>\n

Paid search<\/em><\/strong>:<\/strong> Traffic from search engine results resulting from paid advertising through Google Ads<\/span><\/p>\n

E-mail<\/em>:<\/strong> Email marketing traffic that is correctly tagged with an email parameter<\/span><\/p>\n

Other<\/em><\/strong>:<\/strong> If the traffic does not fit into any other source, it will be packaged in the Other<\/em> option.<\/span><\/p>\n

Direct<\/em><\/strong>:<\/strong> Any traffic where the source is unknown, i.e. the address is entered directly into the browser<\/span>[\/vc_column_text][vc_column_text css=”.vc_custom_1584718141306{padding-top: 30px !important;}”]\n

Which of these types of traffic is most important to your business?<\/em><\/strong><\/span><\/h3>\n[\/vc_column_text][vc_column_text css=”.vc_custom_1574888918624{padding-top: 30px !important;padding-bottom: 30px !important;}”]Depending on your marketing strategy and plan to reach your target audience, each of these types of traffic can have its own value. Of course, organic traffic is the most desirable form of traffic on a website, and some would say the cheapest. But is that really so? In order for the content of our site to be valued by Google<\/em> and highly positioned, it is necessary to spend a lot of effort and resources to create content that will deserve attention. This is especially difficult when you are competing in an area where there is a lot of competition. In some cases, it may be better to resort to paid traffic.<\/a><\/span><\/span>[\/vc_column_text][vc_column_text css=”.vc_custom_1584718231916{padding-top: 30px !important;}”]\n

How do paid ads work on Google?<\/span><\/h3>\n[\/vc_column_text][vc_column_text css=”.vc_custom_1577721048602{padding-top: 30px !important;padding-bottom: 30px !important;}”]Google Ads<\/em><\/strong> is an online advertising platform<\/em> <\/span><\/a>developed by Google<\/em>, where advertisers pay to display short-form ads, offer services, product listings, video content, and incentivize the installation of mobile apps within the Google<\/em> Display Network.<\/span> There are 2.3 million searches on Google<\/em> every second, and most search results pages include Google<\/em> ads. There are two sections for displaying paid Google<\/em> ads, one above the organic results and one at the bottom of the results page. The main campaign that we participate in the auction to display ads in search results is the Search Network.<\/span><\/p>\n

<\/em><\/span><\/p>\n

Google<\/em> also offers ads that appear on the Google Display Network<\/em>. The Display Network<\/em> is an extensive collection of external third-party websites that have partnered with Google and agreed to display Google<\/em> ads. Google<\/em> ads on the Display Network<\/em> can be in text, image, video, or rich media formats and can be customized for a variety of purposes. This includes remarketing<\/em> and banner ads. If you use AdSense<\/em>, your ads will appear in selected areas on sites that contextually correspond to your product. <\/span><\/p>\n

Is there a special channel when it comes to presenting video material?<\/strong><\/span><\/h3>\n[\/vc_column_text][vc_column_text css=”.vc_custom_1649709928755{padding-top: 30px !important;padding-bottom: 30px !important;}”]A separate Google<\/em> channel, YouTube<\/em><\/strong> , operates as one of Google’s<\/em> subsidiaries. It allows users to upload<\/em>, view, rate, share, favorite, check, and comment on videos. As YouTube grows in popularity, it<\/em> is becoming an increasingly popular marketing channel. It’s also very important to come up with a compelling YouTube<\/em> channel name<\/a><\/span> to attract your audience. YouTube<\/em> has more than 1 billion active users. The platform is so extensive that it can be accessed in 76 different languages, accounting for 95% of the world’s population.<\/a><\/u> <\/span>YouTube<\/em> allows marketers to display unique content that viewers can easily consume and share. <\/span>[\/vc_column_text][vc_column_text css=”.vc_custom_1559320017145{padding-top: 30px !important;padding-bottom: 30px !important;}”]This platform also allows users who upload videos to earn money if their content has a large number of views. The generally accepted viewing time that counts as a view<\/em> on YouTube<\/em> is actually a full 30 seconds. Every minute, 400 hours of video are uploaded<\/em> to YouTube. YouTube <\/em>can be a great way to promote brand recognition and reach more potential customers. <\/span>[\/vc_column_text][vc_column_text css=”.vc_custom_1584718291520{padding-top: 30px !important;}”]\n

And what about the necessary analytics to evaluate the effectiveness of video performances?<\/span><\/strong><\/h4>\n[\/vc_column_text][vc_column_text css=”.vc_custom_1559320092040{padding-top: 30px !important;padding-bottom: 30px !important;}”]YouTube provides powerful analytics that allow you to evaluate how your videos are being viewed and how you can improve your video content in the future. YouTube<\/em> engagement<\/em> reports give you an overview of the “quality” of your viewers. There’s no point in having millions of views if people aren’t interacting with your brand. The number of subscribers, likes and dislikes, comments and video shares are all parameters to pay attention to. <\/span><\/p>\n

Analyzing YouTube metrics may seem challenging, but it’s crucial for evaluating your channel’s performance. Learn more about viewers, how they discovered your videos, whether they liked the content or are bored, and more to help you improve your future videos. <\/span><\/p>\n

[vc_row full_width=”stretch_row” css=”.vc_custom_1487086373501{padding-top: 80px !important;padding-bottom: 140px !important;}”][vc_column][vc_column_text css=”.vc_custom_1581686799835{padding-top: 30px !important;padding-bottom: 30px !important;}”]Everyone who is engaged in business today is aware that appearance on the Internet has become the cornerstone of any successful business. The development of the Internet has contributed to the primacy of this field of marketing. If you’re not online, it’s the same…<\/p>\n","protected":false},"author":13,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4383,4373],"tags":[4391,4388,4415,4403,4402],"post_series":[],"class_list":["post-26580","post","type-post","status-publish","format-standard","hentry","category-digital-marketing-en","category-google-search-display-en","tag-ads-en","tag-digital-en","tag-display-en","tag-internet-en","tag-marketing-en","entry","no-media"],"yoast_head":"\nHow to Use Google Marketing to Promote Your Business?<\/title>\n<meta name=\"description\" content=\"What is Google Marketing and How to Use It Effectively? According to Google, 8 out of 10 shoppers are online at least once a day. 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Let’s go back to the very beginning of the story. All of these platforms and services offered by Google<\/em> can be connected and integrated with Google<\/em> Analytics, making it easier for us to view all important data in one place. <\/span>[\/vc_column_text][vc_column_text css=”.vc_custom_1559320151047{padding-top: 30px !important;padding-bottom: 30px !important;}”]By displaying your ad in front of a large audience of Google <\/em>users, you will certainly improve your business and increase awareness of your brand. And the statistics and data that Google <\/em>provides as feedback will help you be in the right place at the right time. <\/span>[\/vc_column_text][vc_column_text css_animation=”none” css=”.vc_custom_1581686844355{padding-top: 30px !important;padding-bottom: 30px !important;}”]I’d like to help you find an answer to the question: What is marketing on Google? Digitizer is here to give you advice and help and remove all doubts. <\/span>Contact us today!<\/a><\/span>[\/vc_column_text][\/vc_column][\/vc_row][vc_row full_width=”stretch_row”][vc_column][vc_column_text]Made by Nemanja Nedeljkovi\u0107 \u2013 Senior Account Manager @Digitizer<\/em><\/span>[\/vc_column_text][\/vc_column][\/vc_row][vc_row full_width=”stretch_row” css=”.vc_custom_1571217766933{padding-top: 150px !important;padding-right: 30px !important;padding-bottom: 30px !important;padding-left: 30px !important;}”][vc_column][vc_btn title=”Back to News & Stories” color=”black” align=”center” i_icon_fontawesome=”fa fa-bars” add_icon=”true” link=”url:https%3A%2F%2Fwww.digitizer.rs%2Fen%2Fnews-stories%2F|title:Back%20to%20NEWS%20%26amp%3B%20STORIES|”][\/vc_column][\/vc_row]\n<\/div>","protected":false},"excerpt":{"rendered":"

Google<\/em> works with businesses and organizations in a variety of ways. These companies and organizations are called partners. For example, over 2 million non-Google websites and apps <\/a><\/a>are ad partners.<\/a><\/em> <\/u>A very powerful and branched network that guarantees that advertising will come in front of a large number of users and potential clients.<\/span> <\/span>[\/vc_column_text][\/vc_column][\/vc_row][vc_row full_width=”stretch_row”][vc_column][vc_column_text css=”.vc_custom_1584718224041{padding-top: 30px !important;}”]\n