{"id":26587,"date":"2024-11-14T14:59:55","date_gmt":"2024-11-14T13:59:55","guid":{"rendered":"https:\/\/www.digitizer.rs\/news-stories\/how-to-really-use-hashtags\/"},"modified":"2026-07-20T12:31:41","modified_gmt":"2026-07-20T10:31:41","slug":"how-to-really-use-hashtags","status":"publish","type":"post","link":"https:\/\/digitizer.rs\/en\/news-stories\/how-to-really-use-hashtags\/","title":{"rendered":"How to REALLY use hashtags?"},"content":{"rendered":"<div class=\"wpb-content-wrapper\">[vc_row full_width=&#8221;stretch_row&#8221; css=&#8221;.vc_custom_1487086373501{padding-top: 80px !important;padding-bottom: 140px !important;}&#8221;][vc_column][vc_column_text css=&#8221;.vc_custom_1584718385315{padding-top: 30px !important;padding-bottom: 30px !important;}&#8221;]<span style=\"color: #000000;\">It&#8217;s probably not hard to assume that most people are familiar with the basic idea of <em>hashtags<\/em>. <em>The hashtag<\/em> is used in social media posts so that they can be searched by topic. Knowing the concept is not the same as understanding it. It is important to understand how to use them properly and how on each of the platforms on which they are used.  <\/span>[\/vc_column_text][vc_column_text css=&#8221;.vc_custom_1584718396455{padding-top: 30px !important;padding-bottom: 30px !important;}&#8221;]<span style=\"color: #000000;\"><em>Hashtags<\/em> are a way of organizing and sorting social media content.<em> <\/em>You can use it on each of the social networks to find topics that interest you. You can also search through <em>Google<\/em>. <\/span>[\/vc_column_text][vc_column_text css=&#8221;.vc_custom_1655200556577{padding-top: 30px !important;}&#8221;]\n<h1 style=\"text-align: left;\"><span style=\"color: #ff6600;\"><strong>What are hashtags for and how are they used?<\/strong><\/span><\/h1>\n[\/vc_column_text][vc_column_text css=&#8221;.vc_custom_1577955603046{padding-top: 30px !important;padding-bottom: 30px !important;}&#8221;]<span style=\"color: #000000;\">From a user&#8217;s perspective, <em>hashtags<\/em> are used to categorize content, making it easier to discover new or related articles and insights. Therefore, when misused, people looking for new content have to dig through irrelevant, miscategorized content to get to what they&#8217;re actually looking for. You don&#8217;t want this bad user experience to be associated with your brand!  <\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"color: #000000;\">When used incorrectly, they can have a negative impact on your <em>engagement<\/em>.<\/span><\/p>\n<p><span style=\"color: #000000;\">However,<span style=\"color: #fd6600;\"> <a style=\"color: #fd6600;\" href=\"https:\/\/www.digitizer.rs\/portfolio\/social-media\/\">when it comes to <em>Instagram<\/em> , the story is a little different<\/a><\/span>. The more <em>hashtags<\/em> you use, the more <em>engagement<\/em> you&#8217;ll have.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p style=\"text-align: left;\"><span style=\"color: #000000;\">It&#8217;s better when you know what you&#8217;re doing. Using them in the post is really simple. Simply add a # sign in front of a word or phrase, without spaces or punctuation. You can also include numbers. Writing a <em>hashtag<\/em> is simple enough, but there are some subtle nuances that you should be aware of in order to get the most out of it.    <\/span><\/p>\n[\/vc_column_text][vc_column_text css=&#8221;.vc_custom_1584718496045{padding-top: 30px !important;padding-bottom: 30px !important;}&#8221;]\n<h2 style=\"text-align: left;\"><span style=\"color: #ff6600;\"><strong>A few general tips<\/strong><\/span><\/h2>\n[\/vc_column_text][vc_column_text css=&#8221;.vc_custom_1571297295704{padding-bottom: 30px !important;}&#8221;]\n<ul>\n<li style=\"text-align: left;\"><span style=\"color: #000000;\">Don&#8217;t rush into using a <em>hashtag<\/em> every few words.  <\/span><\/li>\n<li style=\"text-align: left;\"><span style=\"color: #000000;\">The number of <em>hashtags<\/em> that can be used depends on the platform you&#8217;re using, but in most cases, one or two can have a big enough impact.<\/span><\/li>\n<li style=\"text-align: left;\"><span style=\"color: #000000;\">Keep your <em>hashtags<\/em> short and catchy, rather than trying to use many words in a single tag.  <\/span><\/li>\n<li style=\"text-align: left;\"><span style=\"color: #000000;\">Don&#8217;t try to be too clever or unusual. If you choose a label that no one is looking for, you won&#8217;t get much benefit from your marketing.   <\/span><\/li>\n<li style=\"text-align: left;\"><span style=\"color: #000000;\">Using <em>hashtags<\/em> that are detailed and specific will lead to better results than broad or generic ones. Rather, they can lead to your content being lost in a sea of unrelated content.   <\/span><\/li>\n<li style=\"text-align: left;\"><span style=\"color: #000000;\">Don&#8217;t try to force <em>hashtags<\/em> for every post. Instead, only use them when they add value to your post and are likely to stimulate conversation and interaction.   <\/span><\/li>\n<li style=\"text-align: left;\"><span style=\"color: #000000;\"> <em>Hashtags<\/em> can also be used to research the competition. Search with them and you&#8217;ll discover relevant content related to your topic. <\/span><\/li>\n<\/ul>\n[\/vc_column_text][\/vc_column][\/vc_row][vc_row full_width=&#8221;stretch_row&#8221;][vc_column][vc_column_text]\n<h3 style=\"text-align: left;\"><span style=\"color: #ff6600;\"><strong>How to get the right hashtag<\/strong><\/span><\/h3>\n[\/vc_column_text][vc_column_text css=&#8221;.vc_custom_1557932828671{padding-top: 30px !important;padding-bottom: 30px !important;}&#8221;]<span style=\"color: #000000;\">We all agree that the primary goal of our post or advertisement is to present our post or advertisement to as large an audience of potential customers as possible. The essence is to try to think in a unique way about the problems and opportunities you face and how you can reach out to customers.   <\/span><\/p>\n<p><span style=\"color: #000000;\">Try to put yourself in the position of clients. What they might be interested in. It&#8217;s a term they use on social media, especially <em>on Instagram<\/em>. A great help in this case can be to create a profile of your potential customer (<em>buyer persona<\/em>). If we make an effort to better understand the needs and attitudes of potential clients, we can certainly expect better results.    <\/span><\/p>\n<p><span style=\"color: #000000;\">There are many ways to find the best <em>hashtags<\/em> for your posts, and they will vary on different posts.<\/span>[\/vc_column_text][vc_column_text css=&#8221;.vc_custom_1557932864815{padding-top: 30px !important;padding-bottom: 30px !important;}&#8221;]<span style=\"color: #000000;\">Yes, <em>hashtags<\/em> can be a little confusing, but try to make things easier and simpler for yourself. To get started, create a shortlist on your phone or computer that you can copy and paste into your posts. With a little research and the more you use them, you&#8217;ll see which <em>hashtags<\/em> are relevant to you and your community, and you&#8217;ll start to expand your vocabulary. Soon it will be a different story and you will see how quickly the circle of your followers can grow.   <\/span>[\/vc_column_text][vc_column_text css_animation=&#8221;none&#8221; css=&#8221;.vc_custom_1575238954372{padding-top: 30px !important;padding-bottom: 30px !important;}&#8221;]<span style=\"color: #000000;\">Our creative team is here to help you design your social media appearance.<\/span><span style=\"color: #fd6600;\"> <a style=\"color: #fd6600;\" href=\"https:\/\/www.digitizer.rs\/kontakt\/\">Contact us today!<\/a><\/span>[\/vc_column_text][\/vc_column][\/vc_row][vc_row full_width=&#8221;stretch_row&#8221;][vc_column][vc_column_text]<span style=\"color: #000000;\"><em>Made by Andrej Jovanovi\u0107 \u2013 Account Manager @Digitizer<\/em><\/span>[\/vc_column_text][\/vc_column][\/vc_row][vc_row full_width=&#8221;stretch_row&#8221; css=&#8221;.vc_custom_1571217766933{padding-top: 150px !important;padding-right: 30px !important;padding-bottom: 30px !important;padding-left: 30px !important;}&#8221;][vc_column][vc_btn title=&#8221;Back to News &amp; Stories&#8221; color=&#8221;black&#8221; align=&#8221;center&#8221; i_icon_fontawesome=&#8221;fa fa-bars&#8221; add_icon=&#8221;true&#8221; link=&#8221;url:https%3A%2F%2Fwww.digitizer.rs%2Fen%2Fnews-stories%2F|title:Back%20to%20NEWS%20%26%20STORIES|&#8221;][\/vc_column][\/vc_row]\n<\/div>","protected":false},"excerpt":{"rendered":"<p>[vc_row full_width=&#8221;stretch_row&#8221; css=&#8221;.vc_custom_1487086373501{padding-top: 80px !important;padding-bottom: 140px !important;}&#8221;][vc_column][vc_column_text css=&#8221;.vc_custom_1584718385315{padding-top: 30px !important;padding-bottom: 30px !important;}&#8221;]It&#8217;s probably not hard to assume that most people are familiar with the basic idea of hashtags. The hashtag is used in social media posts so that they can be searched by topic. Knowing the concept is not the same as understanding it. It&hellip;<\/p>\n","protected":false},"author":13,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4383],"tags":[4391,4393,4397],"post_series":[],"class_list":["post-26587","post","type-post","status-publish","format-standard","hentry","category-digital-marketing-en","tag-ads-en","tag-hashtag-en","tag-instagram-en","entry","no-media"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>How to Use Hashtags - News &amp; Stories | DIGITIZER<\/title>\n<meta name=\"description\" content=\"When hashtags are misused, people looking for new content have to dig through irrelevant, miscategorized content.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/digitizer.rs\/en\/news-stories\/how-to-really-use-hashtags\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How to Use Hashtags - 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