{"id":26741,"date":"2024-11-14T15:21:48","date_gmt":"2024-11-14T14:21:48","guid":{"rendered":"https:\/\/www.digitizer.rs\/news-stories\/how-to-best-promote-a-business-instagram-profile\/"},"modified":"2026-07-20T12:31:41","modified_gmt":"2026-07-20T10:31:41","slug":"how-to-best-promote-a-business-instagram-profile","status":"publish","type":"post","link":"https:\/\/digitizer.rs\/en\/news-stories\/how-to-best-promote-a-business-instagram-profile\/","title":{"rendered":"What’s the best way to promote your Instagram account?"},"content":{"rendered":"
[vc_row full_width=”stretch_row” css=”.vc_custom_1639133941615{padding-top: 50px !important;}”][vc_column][vc_column_text css=”.vc_custom_1656274953025{padding-top: 15px !important;}”]Instagram has become a very powerful marketing weapon that you simply have to use in advertising your business. Read in our article how to promote an Instagram profile and how to put it at the service of your business in the best and most effective way possible. <\/span><\/p>\n

At one time, one of the most followed profiles on Instagram was JiffPom(@JiffPom), which has about 10.4 million followers. This Instagram account wouldn’t be very interesting if it wasn’t for the profile of a dog. <\/span><\/p>\n

Yes, you heard that right. It’s an Instagram account <\/strong>dedicated to a dog. <\/span><\/p>\n

To give you an idea of the popularity of this “Insta-popular” dog, we will only mention that at the time, this profile had more followers than Apple, Amazon <\/em>and Microsoft<\/em> combined.<\/span><\/p>\n

Brands like Samsung and Facebook don’t have nearly as many followers. So we’re talking about some of the most popular brands in the world. What can we expect when it comes to our business? <\/span>[\/vc_column_text][vc_column_text css=”.vc_custom_1584781019073{padding-top: 70px !important;}”]\n

How to promote an Instagram profile?<\/span><\/strong><\/h1>\n[\/vc_column_text][vc_column_text css=”.vc_custom_1584780989707{padding-top: 15px !important;}”]Luckily for your local business, success on Instagram isn’t just about collecting followers and likes. It’s all about engagement. <\/strong>This is what leads to conversions and sales. <\/span><\/p>\n

The challenge is to get the collected followers, by posting quality content on Instagram, to engage and interact. Thus, translating them from the level of followers to clients or customers. <\/span><\/p>\n

Here are 11 tips on how to promote your Instagram account, increase follower engagement, and drive sales.<\/span>[\/vc_column_text][\/vc_column][\/vc_row][vc_row full_width=”stretch_row”][vc_column css=”.vc_custom_1611223244061{padding-top: 30px !important;padding-bottom: 30px !important;}”][vc_column_text css=”.vc_custom_1611223249123{padding-top: 30px !important;}”]\n

1. Participate, participate, participate<\/strong><\/span><\/h2>\n[\/vc_column_text][vc_column_text css=”.vc_custom_1584781041098{padding-top: 15px !important;padding-bottom: 30px !important;}”]Instagram, like any other social media platform, is a community.<\/span><\/p>\n

Just as your business is a valued member of the local community, you also want to be a respected and respected member of the Instagram community.<\/span>[\/vc_column_text][vc_column_text css=”.vc_custom_1581600502976{padding-top: 30px !important;padding-bottom: 30px !important;}”]This will help you gain followers eager to interact with your content.<\/span><\/p>\n

Posting good pictures and videos on an Instagram account<\/strong> is not enough on its own!<\/span><\/p>\n

To gain a reputation in the Instagram community, follow influencers and other brands (even direct competitors) and engage with the conversation they start and engage with their content.<\/span><\/p>\n

You need to invest in engagement to get the same when it comes to your content.<\/span><\/p>\n

And when your followers comment on your post, actively engage in correspondence by answering their questions, concerns, praise…<\/span>[\/vc_column_text][\/vc_column][\/vc_row][vc_row full_width=”stretch_row”][vc_column][vc_column_text css=”.vc_custom_1611223501763{padding-top: 30px !important;}”]\n

2. Strengthen your Instagram community<\/strong><\/span><\/h2>\n[\/vc_column_text][vc_column_text css=”.vc_custom_1584781081392{padding-top: 15px !important;padding-bottom: 30px !important;}”]One way to boost your business’s reputation and boost your Instagram account<\/strong> is to repost content posted by your local followers, other businesses in your area, or some local celebrities.<\/span><\/p>\n

Not only will the individuals whose content you’ve shared be happy, but all of your followers will notice it.<\/span><\/p>\n

Submit to having a more humane, empathetic approach to other members of the community. Just like in the real world, online communities operate on the same principles. <\/span><\/p>\n

In other words, they’ll start to see your company as a friendly neighbor rather than someone trying to sell them something.<\/span><\/p>\n

This strategy is not only effective in building a good reputation in the community, but it also saves you time in creating original and unique content. Of course, before doing so, be sure to ask for permission and tag the Instagram account of the user whose content you are posting. <\/span>[\/vc_column_text][\/vc_column][\/vc_row][vc_row full_width=”stretch_row”][vc_column][vc_column_text css=”.vc_custom_1584781097243{padding-top: 30px !important;}”]\n

3. Be consistent in maintaining your brand identity<\/strong><\/span><\/h2>\n[\/vc_column_text][vc_column_text css=”.vc_custom_1584781104443{padding-top: 15px !important;padding-bottom: 30px !important;}”]Although Instagram is a platform that involves a separate appearance on it, with which you try to achieve different branding goals, possibly different from your other social networks, it is still necessary that there is one consistent line that connects all your accounts, especially when it comes to the tone and the way your brand performs.<\/span><\/p>\n

Most of your customers are likely to follow you on more, if not all, channels. If your performance on each of these channels is not consistent, it can be confusing for your customers. <\/span>[\/vc_column_text][vc_column_text css=”.vc_custom_1581600647761{padding-top: 30px !important;padding-bottom: 30px !important;}”]In a particular case, if your Instagram persona <\/em>is different from the tone on your website<\/em> , Facebook page, or your employees, then you run a high risk of confusing your customers.<\/span>[\/vc_column_text][\/vc_column][\/vc_row][vc_row full_width=”stretch_row”][vc_column][vc_column_text css=”.vc_custom_1584781117402{padding-top: 30px !important;}”]\n

4. Avoid blanket posting<\/strong><\/span><\/h2>\n[\/vc_column_text][vc_column_text css=”.vc_custom_1584781128572{padding-top: 15px !important;padding-bottom: 30px !important;}”]Blanket posting<\/em> means that you avoid sharing the same content and message on different platforms. Why? <\/span><\/p>\n

The danger is that customers who follow you on different social networks will be practically spammed with the same content. Then your content ceases to be interesting, the more it becomes boring, even irritating. Remember, every channel is different, and that’s how it should be approached. <\/span><\/p>\n

This kind of behavior is only justified in certain situations. For example, if you’re organizing an event or launching a new product and you want as many people as possible to know about it in the shortest possible time. <\/span><\/p>\n

In any other case, every good promotion does not imply a classic copy paste<\/em> variant, but each channel should be approached in an adequate way, adapted to that platform.<\/span>[\/vc_column_text][\/vc_column][\/vc_row][vc_row full_width=”stretch_row”][vc_column][vc_column_text css=”.vc_custom_1584781140931{padding-top: 30px !important;}”]\n

5. Satisfied customers are the best advertisement<\/strong><\/span><\/h2>\n[\/vc_column_text][vc_column_text css=”.vc_custom_1584781147915{padding-top: 15px !important;padding-bottom: 30px !important;}”]Since Instagram is first and foremost a visual platform, it’s the perfect channel to show your customers your merchandise.<\/span><\/p>\n

By posting pictures of your customers with your products, you allow new potential customers to get used to the product and to visualize the product in specific life situations. This will reinforce the overall value of your brand and encourage others to buy from you. <\/span><\/p>\n

Photos in popular and recognizable local destinations will make customers feel familiar and intimate with your brand. This is especially true of frequently visited and <\/em>well-visited locations. <\/span>[\/vc_column_text][\/vc_column][\/vc_row][vc_row full_width=”stretch_row”][vc_column][vc_column_text css=”.vc_custom_1584781159756{padding-top: 30px !important;}”]\n

6. Let the trends tell you how to promote an Instagram profile<\/strong><\/span><\/h2>\n[\/vc_column_text][vc_column_text css=”.vc_custom_1584781167182{padding-top: 15px !important;padding-bottom: 30px !important;}”]Holidays are always a trending topic and businesses have been using these days for a long time to encourage customers with holiday-motivated messages. However, there are also other topics whose popularity can be very important when creating motivating content. <\/span>[\/vc_column_text][vc_column_text css=”.vc_custom_1581600718463{padding-top: 30px !important;padding-bottom: 30px !important;}”]To stay up to date with trends in your area, you need to keep up with news, local events, even holidays specific to your community. For this reason, it’s wise to follow other businesses, local celebrities, and other shapers of public thought, as by following their Instagram accounts, you can get inspiration and an idea of what’s trending and what keywords to pay attention to. <\/span><\/p>\n

Of course, there are also topics that are better to avoid. News of tragic events or some controversial topics are things that are best left alone, as they can bring you more harm than good. You certainly don’t want anyone to think that you want to make money on someone else’s misfortune. <\/span>[\/vc_column_text][\/vc_column][\/vc_row][vc_row full_width=”stretch_row”][vc_column][vc_column_text css=”.vc_custom_1584781180237{padding-top: 30px !important;}”]\n

7. Focus on local hashtags<\/strong><\/span><\/h2>\n[\/vc_column_text][vc_column_text css=”.vc_custom_1584781187604{padding-top: 15px !important;padding-bottom: 30px !important;}”]When it comes to hashtags<\/i><\/a><\/span>, there are a lot of similarities between them and SEO keywords.<\/span><\/p>\n

In order to optimize your hashtags <\/i>for your Instagram page, you should focus on local hashtags<\/i>.<\/em><\/span><\/p>\n

This will allow people in your area to find your posts and your business through localized hashtags<\/i>. Instead of using general hashtags <\/i>, use your location or the name of your business. <\/span><\/p>\n

For example, if you run a hair salon in Belgrade, you definitely want the content of your Instagram profile to appear in the search for specific terms. Therefore, you should try thesehashtags<\/i><\/em> such as #Frizerskisalonbeograd or #Beogradfrizer. <\/span><\/p>\n

The essence of this optimization is to assess how narrowly you need to target when it comes to local search. The best way to do this is to do some research on the best hashtags <\/i>in your area. <\/span>[\/vc_column_text][\/vc_column][\/vc_row][vc_row full_width=”stretch_row”][vc_column][vc_column_text css=”.vc_custom_1584781197971{padding-top: 30px !important;}”]\n

8. Insert a link into the Instagram profile<\/strong><\/span><\/h2>\n[\/vc_column_text][vc_column_text css=”.vc_custom_1584781205870{padding-top: 15px !important;padding-bottom: 30px !important;}”]While this seems like an obvious thing, remember that it is necessary to have a link on the business page in the bio section of your Instagram profile.<\/span><\/p>\n

Instagram Stories have become perhaps the most popular part of this platform. For accounts with over 10,000 followers, Story becomes very important because it allows you to insert a link to your website. <\/span> How to get the most out of Instagram Story for business read here.<\/a><\/span><\/p>\n

This is a very important segment of your appearance on Instagram, because your followers will be able to visit your website, convert or interact with your brand directly from your account.<\/span><\/p>\n

It wouldn’t be worse if you included information about your other social networks, and it is crucial that you include the physical address of your business, so that potential clients can find you.<\/span>[\/vc_column_text][\/vc_column][\/vc_row][vc_row full_width=”stretch_row”][vc_column][vc_column_text css=”.vc_custom_1584781219211{padding-top: 30px !important;}”]\n

9. Create professional, creative content<\/strong><\/span><\/h2>\n[\/vc_column_text][vc_column_text css=”.vc_custom_1584781226324{padding-top: 15px !important;padding-bottom: 30px !important;}”]This may not need to be particularly emphasized, but there are still many business pages on Instagram that post photos and videos of poor quality, blurry, or poorly incorporated. This is a very important part of the question of how to promote an Instagram account. <\/span><\/p>\n

Keep in mind that Instagram is first and foremost a visual platform, so the image is what attracts attention in the first place. Do not skimp on high-quality equipment for taking photos or making videos, even consider hiring professionals in this field.<\/a><\/span> <\/span><\/p>\n

This is especially important if you want to share photos of your products. You want followers to see your product and be able to imagine how they use it (remember the section on satisfied customers<\/a>).<\/span> <\/span><\/p>\n

If the photos are of poor quality, not only will you reject potential clients, but many may think that your products are of the same quality as the photos.<\/span>[\/vc_column_text][\/vc_column][\/vc_row][vc_row full_width=”stretch_row”][vc_column][vc_column_text css=”.vc_custom_1584781238955{padding-top: 30px !important;}”]\n

10. Don’t forget the geotag on your posts<\/strong><\/span><\/h2>\n[\/vc_column_text][vc_column_text css=”.vc_custom_1584781246484{padding-top: 15px !important;padding-bottom: 30px !important;}”]This is another strategy that local businesses often overlook or overlook when running an Instagram account<\/strong>.<\/span><\/p>\n

If you want your followers to be able to find your job, then you should let them know. The ability to use a gaotag<\/em> on each post will certainly make it a lot easier for you. <\/span><\/p>\n

When a user clicks on the link, they are shown a map with the exact location of your business. You can also see the content of the location where you are. This makes it easier for potential customers to find you. <\/span><\/p>\n

Sometimes it’s better to focus on the exact location of your business. In this way, your content can also be presented to people who have searched for your location on Instagram. <\/span>[\/vc_column_text][\/vc_column][\/vc_row][vc_row full_width=”stretch_row”][vc_column][vc_column_text css=”.vc_custom_1584781259020{padding-top: 30px !important;}”]\n

11. Constantly monitor and measure the effect of your efforts<\/strong><\/span><\/h2>\n[\/vc_column_text][vc_column_text css=”.vc_custom_1584781266364{padding-top: 15px !important;padding-bottom: 30px !important;}”]Your customers’ behaviors and attitudes are changing, which means that your Instagram followers are also changing their affinities.<\/span><\/p>\n

Always keep track of which of your content has attracted the most attention, and which posts have led to the most likes, comments, or content shares.<\/span>[\/vc_column_text][vc_column_text css=”.vc_custom_1582624095938{padding-top: 30px !important;padding-bottom: 30px !important;}”]If there’s a possibility, ask the customers you’ve reached through Instagram what it is that caught their attention. Knowing this information can be of great importance to you. Let your customers help you with how to promote an Instagram profile. You won’t get better information than theirs. <\/span>[\/vc_column_text][\/vc_column][\/vc_row][vc_row full_width=”stretch_row”][vc_column][vc_column_text css=”.vc_custom_1584781278835{padding-top: 30px !important;}”]\n

Conclusion<\/strong><\/span><\/h3>\n[\/vc_column_text][vc_column_text css=”.vc_custom_1611045206946{padding-top: 15px !important;}”]Uspe\u0161an Instagram nalog<\/strong> u na\u0161oj Digitalnoj eri jedan od su\u0161tinskih stvari za svaki lokalni biznis. Sa preko milijardu mese\u010dno aktivnih korisnika od kojih je polovina aktivna svakodnevno, Instagram je zlatni rudnik za privla\u010denje klijenata.<\/span><\/p>\n

I pre nego li po\u010dnemo da balavimo nad ovim brojkama, setimo se pri\u010de sa po\u010detka ovog teksta. Va\u0161i pratioci su \u017eivi ljudi koji se kriju iza ovih brojki, i koi \u017eele da budete deo njihove zajednice.<\/span><\/p>\n

\u0160to vi\u0161e vrednog sadr\u017eaja proizvedete i podelite sa va\u0161im pratiocima, to \u0107e ve\u0107i biti va\u0161 organski reach <\/em><\/a><\/span>i uticajnija interakcija sa va\u0161im pratiocima. Ovo je najbolji savet kako promovisati Instagram profil i unaprediti biznis. <\/span><\/p>\n

Za jo\u0161 vesti i interesantnih pri\u010da iz digitalnog marketinga posetite na\u0161u blog stranu<\/a> ili zapratite na\u0161 Instagram profil.<\/a><\/span><\/span><\/span><\/span><\/p>\n

 [\/vc_column_text][\/vc_column][\/vc_row][vc_row full_width=”stretch_row” css=”.vc_custom_1487086373501{padding-top: 80px !important;padding-bottom: 140px !important;}”][vc_column][vc_separator color=”white”][vc_column_text]Made by Mladen Manojlovi\u0107 – CEO @Digitizer<\/em><\/span>[\/vc_column_text][\/vc_column][\/vc_row][vc_row full_width=”stretch_row” css=”.vc_custom_1571217766933{padding-top: 150px !important;padding-right: 30px !important;padding-bottom: 30px !important;padding-left: 30px !important;}”][vc_column][vc_btn title=”Back to News & Stories” color=”black” align=”center” i_icon_fontawesome=”fa fa-bars” add_icon=”true” link=”url:https%3A%2F%2Fwww.digitizer.rs%2Fen%2Fnews-stories%2F|title:Back%20to%20NEWS%20%26%20STORIES|”][\/vc_column][\/vc_row]\n<\/div>","protected":false},"excerpt":{"rendered":"

[vc_row full_width=”stretch_row” css=”.vc_custom_1639133941615{padding-top: 50px !important;}”][vc_column][vc_column_text css=”.vc_custom_1656274953025{padding-top: 15px !important;}”]Instagram has become a very powerful marketing weapon that you simply have to use in advertising your business. Read in our article how to promote an Instagram profile and how to put it at the service of your business in the best and most effective way possible. At…<\/p>\n","protected":false},"author":13,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4383],"tags":[4390],"post_series":[],"class_list":["post-26741","post","type-post","status-publish","format-standard","hentry","category-digital-marketing-en","tag-adverts-en","entry","no-media"],"yoast_head":"\nWhat's the best way to promote your business on Instagram?<\/title>\n<meta name=\"description\" content=\"Here are 11 tips on how to promote your Instagram account and increase your follower engagement.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/digitizer.rs\/en\/news-stories\/how-to-best-promote-a-business-instagram-profile\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How To Promote A Local Business On Instagram - 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