{"id":26880,"date":"2024-11-14T15:23:44","date_gmt":"2024-11-14T14:23:44","guid":{"rendered":"https:\/\/www.digitizer.rs\/news-stories\/instagram-is-testing-a-lite-app\/"},"modified":"2026-07-20T12:31:42","modified_gmt":"2026-07-20T10:31:42","slug":"instagram-is-testing-a-lite-app","status":"publish","type":"post","link":"https:\/\/digitizer.rs\/en\/news-stories\/instagram-is-testing-a-lite-app\/","title":{"rendered":"Instagram is testing a Lite app"},"content":{"rendered":"
[vc_row full_width=”stretch_row” css=”.vc_custom_1616420741023{padding-top: 20px !important;padding-bottom: 30px !important;}”][vc_column][vc_column_text css=”.vc_custom_1616420735042{padding-top: 30px !important;padding-bottom: 30px !important;}” font_family=”Open Sans”]With the continuous rise in popularity<\/span> of Instagram<\/span><\/i> on a global level, the number of users of this platform continues to grow. Although it is <\/span>Instagram<\/span><\/i> in Serbia experienced great popularity in the years behind us, in some regions and countries many are only now getting to know this platform for the first time, all because of limited access and internet speed.<\/span> <\/span><\/p>\n

 <\/p>\n

The new Instagram Lite app<\/strong><\/span><\/h1>\n

After<\/span> Facebook<\/span><\/i> (the big daddy<\/span> of Instagram<\/span><\/i> ) first launched the app in India in December, it was almost announced that the new app<\/span> Instagram Lite<\/span><\/i> be available in 170 regions. It will allow users who have a weak internet connection to use most of the features that this application offers. <\/span><\/span>[\/vc_column_text][vc_column_text css=”.vc_custom_1615886437298{padding-top: 30px !important;padding-bottom: 30px !important;}” font_family=”Open Sans”]Instagram Lite<\/span><\/i> requires only 2 MB to download on<\/span> Android<\/span><\/i> devices, unlike the standard version of the application that requires 30 MB. And as such, it includes all features except for some more advanced tools like the AR filter. <\/span><\/span><\/p>\n

Facebook <\/span><\/i>explained that the scaled down version will serve to keep a large number of users connected. As they reported: <\/span><\/span><\/p>\n

\u201c Just over 63% of the world’s population is online, compared to nearly 90% in North America. And many of the regions that can access the app don’t have the state-of-the-art mobile devices, robust internet networks, or large data transfers needed to quickly deliver large videos and photos on Instagram. For example, only about 50% of households in India have access to the Internet.<\/em> “<\/span><\/p>\n

 <\/p>\n

That’s why India is the first region to get the new<\/span> Instagram Lite<\/span><\/i> app. Takodje, na ovo je uticala i zabrana <\/span>of Tik<\/span><\/i> Tok<\/span><\/a><\/span> in India, so<\/span> Facebook<\/span><\/i> reacted quickly and in this way “took over”<\/span> Tik Tok<\/span><\/i> users .<\/span><\/span>[\/vc_column_text][vc_column_text css=”.vc_custom_1615886602303{padding-top: 30px !important;padding-bottom: 30px !important;}” font_family=”Open Sans”]\n

Race for users<\/strong><\/span><\/h2>\n

In May of last year, Instagram shut down its then<\/span> Lite<\/span><\/i> version, but at that time there were no clear explanations why<\/span> Facebook<\/span><\/i> decided to leave the big two-year project at the time. Given that they are major players in the market, it is possible for them to accurately predict the development of events on a global level. <\/span><\/span><\/p>\n

A pandemic has happened, users are now even more looking for opportunities to communicate and connect, and therefore<\/span> Facebook<\/span><\/i> has relaunched the application that led to the development of this new, more advanced and compact version –<\/span> IG Lite.<\/span><\/i><\/span><\/p>\n

The new, updated app even supports<\/span> Instagram Reels<\/span><\/i>, which we wrote about in one of the previous blogs. You can read that blog <\/span>here<\/span><\/a><\/span> .<\/span><\/span><\/p>\n

This could generally increase the use of Instagram, as well as the number of active users who are in contact through the application. From <\/span>Facebook<\/span><\/i> reports that they want<\/span> the Instagram<\/span><\/i> application to be available in all regions soon.<\/span><\/span><\/p>\n

 <\/p>\n

For more news and interesting stories from digital marketing,<\/span> visit our blog page<\/span><\/a><\/span> or<\/span> follow our Instagram profile.<\/span><\/a><\/span><\/p>\n

 <\/p>\n[\/vc_column_text][\/vc_column][\/vc_row][vc_row full_width=”stretch_row”][vc_column][vc_column_text]Made by Mladen Radosavljevi\u0107 – Senior Account Manager @Digitizer<\/em><\/span>[\/vc_column_text][\/vc_column][\/vc_row][vc_row full_width=”stretch_row” css=”.vc_custom_1587387018476{padding-top: 30px !important;padding-right: 30px !important;padding-bottom: 30px !important;padding-left: 30px !important;}”][vc_column][vc_btn title=”Back to News & Stories” color=”black” align=”center” i_icon_fontawesome=”fa fa-bars” add_icon=”true” link=”url:https%3A%2F%2Fwww.digitizer.rs%2Fnews-stories%2F|title:Back%20to%20NEWS%20%26amp%3B%20STORIES|”][\/vc_column][\/vc_row]\n<\/div>","protected":false},"excerpt":{"rendered":"

[vc_row full_width=”stretch_row” css=”.vc_custom_1616420741023{padding-top: 20px !important;padding-bottom: 30px !important;}”][vc_column][vc_column_text css=”.vc_custom_1616420735042{padding-top: 30px !important;padding-bottom: 30px !important;}” font_family=”Open Sans”]With the continuous rise in popularity of Instagram on a global level, the number of users of this platform continues to grow. Although it is Instagram in Serbia experienced great popularity in the years behind us, in some regions and countries many…<\/p>\n","protected":false},"author":10,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4383,4371],"tags":[4391,4390,4378,4387,4388,4392,4393,4397,4403,4407],"post_series":[],"class_list":["post-26880","post","type-post","status-publish","format-standard","hentry","category-digital-marketing-en","category-social-media-management","tag-ads-en","tag-adverts-en","tag-content-en","tag-copy-en","tag-digital-en","tag-facebook-en","tag-hashtag-en","tag-instagram-en","tag-internet-en","tag-online-en","entry","no-media"],"yoast_head":"\nInstagram is testing a Lite app - Digitizer<\/title>\n<meta name=\"description\" content=\"The Instagram Lite application is small, which allows you to save space on your phone and download it quickly. 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