{"id":26898,"date":"2024-11-14T15:23:49","date_gmt":"2024-11-14T14:23:49","guid":{"rendered":"https:\/\/www.digitizer.rs\/news-stories\/google-search-console-adds-an-associations-option\/"},"modified":"2026-07-20T12:31:42","modified_gmt":"2026-07-20T10:31:42","slug":"google-search-console-adds-an-associations-option","status":"publish","type":"post","link":"https:\/\/digitizer.rs\/en\/news-stories\/google-search-console-adds-an-associations-option\/","title":{"rendered":"Google Search Console adds an Associations option"},"content":{"rendered":"<div class=\"wpb-content-wrapper\" id=\"wpb-content-root\">[vc_row full_width=&#8221;stretch_row&#8221; css=&#8221;.vc_custom_1587386989437{padding-top: 30px !important;padding-bottom: 30px !important;}&#8221;][vc_column][vc_column_text css=&#8221;.vc_custom_1614446492109{padding-top: 50px !important;padding-bottom: 30px !important;}&#8221; font_family=&#8221;Open Sans&#8221;]<span style=\"color: #333333;\"><em>Google<\/em> has announced a new feature in <span style=\"color: #ff6600;\"><a style=\"color: #ff6600;\" href=\"https:\/\/digitizer.rs\/en\/news-stories\/google-search-console-and-how-to-use-it-properly\/\" target=\"_blank\" rel=\"noopener\"><em>Search Console<\/em><\/a><\/span> called &#8220;associations&#8221;. <em>Associations<\/em> allow you to connect your <em>Search Console<\/em> account with other <em>Google<\/em> accounts, such as <em>YouTube<\/em> , <span style=\"color: #ff6600;\"><a style=\"color: #ff6600;\" href=\"https:\/\/digitizer.rs\/en\/news-stories\/how-to-set-the-basic-settings-of-google-analytics\/\" target=\"_blank\" rel=\"noopener\"><em>Google<\/em> Analytics<\/a><\/span> , <em>Android<\/em> apps and many others.<\/span>[\/vc_column_text][vc_column_text css=&#8221;.vc_custom_1614446001835{padding-top: 30px !important;padding-bottom: 30px !important;}&#8221; font_family=&#8221;Open Sans&#8221;]\n<h1><strong><span style=\"color: #ff6600;\">What does Associations bring us?<\/span><\/strong><\/h1>\n<p><span style=\"color: #333333;\"><em>Google<\/em> will provide us with more insights, information and more data in <em>Search Console<\/em> and related services. <em>Google<\/em> said it can unlock more functionality for your website. Which will be really useful for webmasters, digital marketers. <\/span><\/p>\n<p><span style=\"color: #333333;\"><em>Associations<\/em> is a link between <em>a Search Console<\/em> <em>property<\/em> and another entity in another <em>Google<\/em> service: for example, between a <em>Console<\/em> <em>property<\/em><em> <\/em>and <em>Google<\/em> Analytics, <em>YouTube<\/em> channel, or <em>Chrome Web<\/em> Store account.<\/span>[\/vc_column_text][vc_column_text css=&#8221;.vc_custom_1614446555853{padding-top: 50px !important;padding-bottom: 30px !important;}&#8221; font_family=&#8221;Open Sans&#8221;]<span style=\"color: #333333;\">The effect of association depends on the type of association. For example, <em>Google Analytics associations<\/em> share your <em>Search Console<\/em> performance data with the associated <em>Google<\/em> Analytics account; <em>Android Play Store<\/em> app linking enables app indexing (when <em>Google<\/em> search shows <span style=\"color: #ff6600;\"><a style=\"color: #ff6600;\" href=\"https:\/\/developer.android.com\/guide\/navigation\/navigation-deep-link\" target=\"_blank\" rel=\"noopener\"><em>deep links<\/em><\/a><\/span> to the linked app). <\/span><\/p>\n<p>&nbsp;<\/p>\n<h2><strong><span style=\"color: #ff6600;\">Types of associations<\/span><\/strong><\/h2>\n<p><span style=\"color: #333333;\">The following items can be associated with the <em>Search Console<\/em> <em>property<\/em> :<\/span><\/p>\n<p>&nbsp;<\/p>\n<ul>\n<li><span style=\"color: #333333;\"><strong><em>Google<\/em><\/strong> <strong>Analytics:<\/strong> View <em>Search Console<\/em> data, such as organic search queries, in your <em>Google Analytics<\/em> account. This feature can also be accessed in the Google Analytics property settings where you can link an existing verified property in Google Analytics. This feature will provide you with detailed insights on your Google Analytics account for organic search queries.  <\/span><\/li>\n<li><span style=\"color: #333333;\"><strong><em>Google Ads<\/em><\/strong> <strong>:<\/strong> In <em>Google Ads<\/em> , you can see a report on paid and organic searches.<\/span><\/li>\n<li><span style=\"color: #333333;\"><strong><em>YouTube<\/em><\/strong> : Connect your <em>YouTube<\/em> account to the website for <em>YouTube<\/em> video performance.<\/span><\/li>\n<li><span style=\"color: #333333;\"><strong><em>Play Console<\/em><\/strong> <strong>App:<\/strong> <em>Associations<\/em> will help you gain more insight into app indexing.<\/span><\/li>\n<li><span style=\"color: #333333;\"><strong><em>Actions Console<\/em><\/strong> <strong>Project:<\/strong> Verify your brand across multiple platforms and enable functionality across them.<\/span><\/li>\n<li><span style=\"color: #333333;\"><strong><em>Chrome Web<\/em> Store account:<\/strong> Publish apps and extensions to <em>the Chrome Web<\/em> Store on behalf of your website.<\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p><span style=\"color: #333333;\"><em>Associations Console<\/em> and <em>Google<\/em> Analytics will provide better coverage of organic search results. <em>Google<\/em> recommends using that option, as it can help site owners get a more complete picture in <em>Search Console<\/em> reports in <em>Google<\/em> Analytics.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"color: #333333;\">For more news and interesting stories from digital marketing,<\/span> <span style=\"color: #ff6600;\"><a style=\"color: #ff6600;\" href=\"https:\/\/digitizer.rs\/en\/news-stories\/\">visit our blog page<\/a><\/span> <span style=\"color: #333333;\">or<\/span> <span style=\"color: #ff6600;\"><a style=\"color: #ff6600;\" href=\"https:\/\/www.instagram.com\/webdigitizer\/\">follow our Instagram profile.<\/a><\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"color: #333333;\">Source:<\/span> <span style=\"color: #ff6600;\"><a style=\"color: #ff6600;\" href=\"https:\/\/developers.google.com\/search\/blog\/2021\/02\/search-console-associations\" target=\"_blank\" rel=\"noopener\">Google<\/a><\/span><\/p>\n[\/vc_column_text][\/vc_column][\/vc_row][vc_row full_width=&#8221;stretch_row&#8221;][vc_column][vc_column_text]<span style=\"color: #333333;\"><em>Made by Neboj\u0161a Radovanovi\u0107 \u2013 SEO Expert @Digitizer<\/em><\/span>[\/vc_column_text][\/vc_column][\/vc_row][vc_row full_width=&#8221;stretch_row&#8221; css=&#8221;.vc_custom_1587387018476{padding-top: 30px !important;padding-right: 30px !important;padding-bottom: 30px !important;padding-left: 30px !important;}&#8221;][vc_column][vc_btn title=&#8221;Back to News &amp; Stories&#8221; color=&#8221;black&#8221; align=&#8221;center&#8221; i_icon_fontawesome=&#8221;fa fa-bars&#8221; add_icon=&#8221;true&#8221; link=&#8221;url:https%3A%2F%2Fwww.digitizer.rs%2Fnews-stories%2F|title:Back%20to%20NEWS%20%26amp%3B%20STORIES|&#8221;][\/vc_column][\/vc_row]\n<\/div>","protected":false},"excerpt":{"rendered":"<p>[vc_row full_width=&#8221;stretch_row&#8221; css=&#8221;.vc_custom_1587386989437{padding-top: 30px !important;padding-bottom: 30px !important;}&#8221;][vc_column][vc_column_text css=&#8221;.vc_custom_1614446492109{padding-top: 50px !important;padding-bottom: 30px !important;}&#8221; font_family=&#8221;Open Sans&#8221;]Google has announced a new feature in Search Console called &#8220;associations&#8221;. Associations allow you to connect your Search Console account with other Google accounts, such as YouTube , Google Analytics , Android apps and many others.[\/vc_column_text][vc_column_text css=&#8221;.vc_custom_1614446001835{padding-top: 30px !important;padding-bottom: 30px !important;}&#8221; font_family=&#8221;Open&hellip;<\/p>\n","protected":false},"author":10,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4383],"tags":[4388,4398,4403,4407,4377,4404,4376,4411],"post_series":[],"class_list":["post-26898","post","type-post","status-publish","format-standard","hentry","category-digital-marketing-en","tag-digital-en","tag-google-en","tag-internet-en","tag-online-en","tag-search-engine-optimization-en","tag-the-video","tag-website-optimization-en-2","tag-wordpress-en","entry","no-media"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Google Search Console adds Associations - Digitizer option<\/title>\n<meta name=\"description\" content=\"Google has announced a new feature in Search Console called &quot;associations&quot;. 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