{"id":26956,"date":"2024-11-14T15:24:07","date_gmt":"2024-11-14T14:24:07","guid":{"rendered":"https:\/\/www.digitizer.rs\/news-stories\/statistics-of-social-networks-in-2020\/"},"modified":"2026-07-20T12:31:42","modified_gmt":"2026-07-20T10:31:42","slug":"statistics-of-social-networks-in-2020","status":"publish","type":"post","link":"https:\/\/digitizer.rs\/en\/news-stories\/statistics-of-social-networks-in-2020\/","title":{"rendered":"Statistics of social networks in 2020"},"content":{"rendered":"<div class=\"wpb-content-wrapper\" id=\"wpb-content-root\">[vc_row full_width=&#8221;stretch_row&#8221; css=&#8221;.vc_custom_1639134063127{padding-top: 30px !important;padding-bottom: 30px !important;}&#8221;][vc_column][vc_column_text css=&#8221;.vc_custom_1639134058895{padding-bottom: 30px !important;}&#8221; font_family=&#8221;Open Sans&#8221;]<span style=\"font-weight: 400; color: #333333;\">You will agree that there are few people who like the word &#8220;statistics&#8221;. Filling up with various figures, graphs and tables can be tiring for some, but in our new blog we bring you exclusively interesting figures and information related to the use of social networks in the previous year, 2020.  <\/span><\/p>\n<p><span style=\"font-weight: 400; color: #333333;\"><span style=\"color: #ff6600;\"><a style=\"color: #ff6600;\" href=\"https:\/\/www.digitizer.rs\/usluge\/digitalni-marketing\/drustvene-mreze\/\" target=\"_blank\" rel=\"noopener\">Social networks<\/a><\/span> continue to rule the Internet and break all records in terms of app downloads and time spent on them. These data tell us about the power of social networks that they have in spreading information, connectivity, communication and of course in providing marketing services. <\/span><\/p>\n<p><span style=\"font-weight: 400; color: #333333;\">It is important to track these data and information and extract from them everything that can help in creating strategy and content on social networks.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h1><span style=\"color: #ff6600;\"><strong>Statistics of social networks in 2020 <\/strong><\/span><\/h1>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"color: #333333;\"><span style=\"font-weight: 400;\">In October 2020, the number of active users of social networks exceeded the number of   <\/span><b>4 billion.<\/b><\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"color: #333333;\"><span style=\"font-weight: 400;\">The average user spends<\/span> <b>2 hours and 29 minutes<\/b> a day <span style=\"font-weight: 400;\">on social networks.<\/span><\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"color: #333333;\"><span style=\"color: #ff6600;\"><a style=\"color: #ff6600;\" href=\"https:\/\/digitizer.rs\/en\/news-stories\/facebook-ads-trends-in-2021\/\" target=\"_blank\" rel=\"noopener\"><i><span style=\"font-weight: 400;\">Facebook<\/span><\/i><\/a><\/span> <span style=\"font-weight: 400;\">continues to be<\/span> <b>the most popular social network<\/b><span style=\"font-weight: 400;\">  on a global level. This information is very important because many people today draw a conclusion based on a subjective feeling and say yes   <\/span><i><span style=\"font-weight: 400;\">Facebook  <\/span><\/i><span style=\"font-weight: 400;\">ceases to be popular. That is not true. <\/span><\/span><\/li>\n<\/ul>\n[\/vc_column_text][vc_column_text css=&#8221;.vc_custom_1611945000246{padding-bottom: 30px !important;}&#8221; font_family=&#8221;Open Sans&#8221;]\n<p style=\"text-align: center;\"><span style=\"color: #333333;\">img source:<\/span> <span style=\"color: #ff6600;\"><a style=\"color: #ff6600;\" href=\"https:\/\/datareportal.com\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Digital report<\/span><\/a><\/span><\/p>\n[\/vc_column_text][vc_column_text css=&#8221;.vc_custom_1612025884732{padding-top: 30px !important;padding-bottom: 30px !important;}&#8221; font_family=&#8221;Open Sans&#8221;]\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"color: #333333;\"><i><span style=\"font-weight: 400;\">Facebook<\/span><\/i> <span style=\"font-weight: 400;\">has over<\/span> <b>1.8 billion<\/b> <span style=\"font-weight: 400;\">daily users.<\/span><\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"color: #333333;\"><span style=\"font-weight: 400;\">In a month,<\/span> <span style=\"font-weight: 400;\">the average<\/span> <i><span style=\"font-weight: 400;\">Facebook<\/span><\/i> user will: <\/span>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"2\"><span style=\"font-weight: 400; color: #333333;\">like 12 posts<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"2\"><span style=\"font-weight: 400; color: #333333;\">leave 5 comments<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"2\"><span style=\"font-weight: 400; color: #333333;\">share 1 post<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"2\"><span style=\"font-weight: 400; color: #333333;\">click on 12 ads<\/span><\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p><span style=\"font-weight: 400; color: #333333;\">If this seems small to you, then see how much above average you are.<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"color: #333333;\"><span style=\"font-weight: 400;\">Almost 80% of<\/span> <i><span style=\"font-weight: 400;\">Facebook<\/span><\/i> users <span style=\"font-weight: 400;\">use the platform exclusively via mobile.<\/span><\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"color: #333333;\"><span style=\"color: #ff6600;\"><a style=\"color: #ff6600;\" href=\"https:\/\/digitizer.rs\/en\/news-stories\/youtube-algorithm-how-to-get-watched\/\" target=\"_blank\" rel=\"noopener\"><i><span style=\"font-weight: 400;\">Youtube<\/span><\/i><\/a><\/span> <span style=\"font-weight: 400;\">is the second most used platform, just behind<\/span> <i><span style=\"font-weight: 400;\">Facebook,<\/span><\/i> <span style=\"font-weight: 400;\">and has over<\/span> <b>2 billion users.<\/b><\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"color: #333333;\"><span style=\"font-weight: 400;\">The average user spends<\/span> <b>17 minutes a day. and 22 sec.<\/b> <span style=\"font-weight: 400;\">on Youtube.<\/span><\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"color: #333333;\"><span style=\"font-weight: 400;\">Over<\/span> <b>70% of<\/b> <i><span style=\"font-weight: 400;\">YouTube<\/span><\/i> <span style=\"font-weight: 400;\">video views<\/span> <span style=\"font-weight: 400;\">come from mobile phones.<\/span><\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"color: #333333;\"><i><span style=\"font-weight: 400;\">Instagram<\/span><\/i> <span style=\"font-weight: 400;\">has about<\/span> <b>854 million<\/b> <span style=\"font-weight: 400;\">monthly users.<\/span> Forecasts are that by 2023, they will have <\/span> <b style=\"color: #333333;\">988 million.<\/b><\/li>\n<\/ul>\n[\/vc_column_text][vc_column_text css=&#8221;.vc_custom_1611945061281{padding-bottom: 30px !important;}&#8221; font_family=&#8221;Open Sans&#8221;]\n<p style=\"text-align: center;\"><span style=\"color: #333333;\">img source:<\/span> <span style=\"color: #ff6600;\"><a style=\"color: #ff6600;\" href=\"https:\/\/www.statista.com\/statistics\/183585\/instagram-number-of-global-users\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Statista<\/span><\/a><\/span><\/p>\n[\/vc_column_text][vc_column_text css=&#8221;.vc_custom_1612026037185{padding-top: 30px !important;padding-bottom: 30px !important;}&#8221; font_family=&#8221;Open Sans&#8221;]\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"color: #333333;\"><span style=\"font-weight: 400;\">Over<\/span> <b>500 million<\/b> <span style=\"font-weight: 400;\">users use<\/span> <span style=\"color: #ff6600;\"><a style=\"color: #ff6600;\" href=\"https:\/\/digitizer.rs\/en\/news-stories\/how-to-use-instagram-story-for-business\/\" target=\"_blank\" rel=\"noopener\"><i><span style=\"font-weight: 400;\">Instagram Story<\/span><\/i><\/a><\/span> <span style=\"font-weight: 400;\">every day.<\/span><\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"color: #333333;\"><i><span style=\"font-weight: 400;\">Linkedin<\/span><\/i> <span style=\"font-weight: 400;\">has a total of<\/span> <b>722 million<\/b> <span style=\"font-weight: 400;\">users.<\/span><\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"color: #333333;\"><b>40 million<\/b> <span style=\"font-weight: 400;\">users per week use<\/span> <i><span style=\"font-weight: 400;\">Linkedin<\/span><\/i> <span style=\"font-weight: 400;\">to search for jobs.<\/span><\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"color: #333333;\"><span style=\"font-weight: 400;\">Every minute<\/span> <b>3 users<\/b> <span style=\"font-weight: 400;\">find a job on<\/span> <i><span style=\"font-weight: 400;\">Linkedin<\/span><\/i> <span style=\"font-weight: 400;\">.<\/span><\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"color: #333333;\"><span style=\"color: #ff6600;\"><a style=\"color: #ff6600;\" href=\"https:\/\/digitizer.rs\/en\/news-stories\/what-is-tiktok\/\" target=\"_blank\" rel=\"noopener\"><i><span style=\"font-weight: 400;\">Tik Tok<\/span><\/i><\/a><\/span> <span style=\"font-weight: 400;\">has almost<\/span> <b>700 million<\/b> <span style=\"font-weight: 400;\">users and is the seventh most used platform in the world.<\/span><\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"color: #333333;\"><span style=\"font-weight: 400;\">7 out of 10 teenagers in America use<\/span> <i><span style=\"font-weight: 400;\">Tik Tok.<\/span><\/i><\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400; color: #333333;\">After this interesting information, below you will find the state of social networks in Serbia.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h2><span style=\"color: #ff6600;\"><strong>Statistics of social networks in Serbia in 2020 <\/strong><\/span><\/h2>\n<p><span style=\"color: #333333;\"><span style=\"font-weight: 400;\">The number of users of social networks in Serbia is constantly increasing and in 2020 it amounted to 3.7 million. 6.7% more compared to    <\/span><span style=\"color: #ff6600;\"><a style=\"color: #ff6600;\" href=\"https:\/\/digitizer.rs\/en\/news-stories\/statistics-of-social-networks-in-2019\/\"><span style=\"font-weight: 400;\">data from 2019<\/span><\/a><\/span> <span style=\"font-weight: 400;\"><span style=\"color: #ff6600;\">.<\/span> year.<\/span><\/span><\/p>\n<ul>\n<li><span style=\"color: #333333;\"><span style=\"font-weight: 400;\">The number of people that can be reached through<\/span> <span style=\"color: #ff6600;\"><a style=\"color: #ff6600;\" href=\"https:\/\/digitizer.rs\/en\/news-stories\/facebook-ads-trends-in-2021\/\" target=\"_blank\" rel=\"noopener\"><i><span style=\"font-weight: 400;\">Facebook<\/span><\/i> <span style=\"font-weight: 400;\">ads<\/span><\/a><\/span> <span style=\"font-weight: 400;\">is<\/span> <b>3 million.<\/b><\/span><\/li>\n<li><span style=\"color: #333333;\"><b>94.8% of<\/b> <i><span style=\"font-weight: 400;\">Facebook<\/span><\/i> users <span style=\"font-weight: 400;\">access the platform via mobile phone.<\/span><\/span><\/li>\n<li><span style=\"color: #333333;\"><b>62.1% of<\/b> <i><span style=\"font-weight: 400;\">Facebook<\/span><\/i> users <span style=\"font-weight: 400;\">access the platform exclusively via mobile phone<\/span><\/span><\/li>\n<li><span style=\"color: #333333;\"><span style=\"font-weight: 400;\">The average user likes 17 posts per month on<\/span> <i><span style=\"font-weight: 400;\">Facebook<\/span><\/i> <span style=\"font-weight: 400;\">.<\/span><\/span><\/li>\n<li><span style=\"color: #333333;\"><span style=\"font-weight: 400;\">The average user clicks on 25 ads per month on<\/span> <i><span style=\"font-weight: 400;\">Facebook<\/span><\/i> <span style=\"font-weight: 400;\">.<\/span><\/span><\/li>\n<li><span style=\"color: #333333;\"><span style=\"font-weight: 400;\">The number of people who can be reached through<\/span> <span style=\"color: #ff6600;\"><a style=\"color: #ff6600;\" href=\"https:\/\/digitizer.rs\/en\/news-stories\/how-to-best-promote-a-business-instagram-profile\/\" target=\"_blank\" rel=\"noopener\"><i><span style=\"font-weight: 400;\">Instagram<\/span><\/i> <span style=\"font-weight: 400;\">ads<\/span><\/a><\/span> <span style=\"font-weight: 400;\">is<\/span> <b>2.1 million.<\/b><\/span><\/li>\n<li><span style=\"color: #333333;\"><span style=\"font-weight: 400;\">The number of people who can be reached through<\/span> <i><span style=\"font-weight: 400;\">Linkedin<\/span><\/i> <span style=\"font-weight: 400;\">ads is<\/span> <b>860,000<\/b><\/span><\/li>\n<\/ul>\n<p><span style=\"color: #333333;\"><span style=\"font-weight: 400;\">Based on these data, it can be seen how important<\/span> <span style=\"color: #ff6600;\"><a style=\"color: #ff6600;\" href=\"https:\/\/www.digitizer.rs\/usluge\/digitalni-marketing\/drustvene-mreze\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">the social network<\/span><\/a><\/span> is<span style=\"font-weight: 400;\">  have in society as a whole. By listening to the needs of that society, it is easy to reach the target users and convey the desired message through social networks. Much easier and much more precise than on other marketing channels.  <\/span><\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400; color: #333333;\">For more news and interesting stories from digital marketing,<\/span> <span style=\"color: #ff6600;\"><a style=\"color: #ff6600;\" href=\"https:\/\/digitizer.rs\/en\/news-stories\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">visit our blog page<\/span><\/a><\/span> <span style=\"font-weight: 400; color: #333333;\">or<\/span> <span style=\"color: #ff6600;\"><a style=\"color: #ff6600;\" href=\"https:\/\/www.instagram.com\/webdigitizer\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">follow our Instagram profile.<\/span><\/a><\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"color: #333333;\">Source:<\/span> <span style=\"color: #ff6600;\"><a style=\"color: #ff6600;\" href=\"https:\/\/datareportal.com\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">https:\/\/datareportal.com\/<\/span><\/a><\/span>[\/vc_column_text][\/vc_column][\/vc_row][vc_row full_width=&#8221;stretch_row&#8221;][vc_column][vc_column_text]<span style=\"color: #333333;\"><em>Made by Mladen Radosavljevi\u0107 &#8211; Senior Account Manager @Digitizer<\/em><\/span>[\/vc_column_text][\/vc_column][\/vc_row][vc_row full_width=&#8221;stretch_row&#8221; css=&#8221;.vc_custom_1587387018476{padding-top: 30px !important;padding-right: 30px !important;padding-bottom: 30px !important;padding-left: 30px !important;}&#8221;][vc_column][vc_btn title=&#8221;Back to News &amp; Stories&#8221; color=&#8221;black&#8221; align=&#8221;center&#8221; i_icon_fontawesome=&#8221;fa fa-bars&#8221; add_icon=&#8221;true&#8221; link=&#8221;url:https%3A%2F%2Fwww.digitizer.rs%2Fnews-stories%2F|title:Back%20to%20NEWS%20%26amp%3B%20STORIES|&#8221;][\/vc_column][\/vc_row]\n<\/div>","protected":false},"excerpt":{"rendered":"<p>[vc_row full_width=&#8221;stretch_row&#8221; css=&#8221;.vc_custom_1639134063127{padding-top: 30px !important;padding-bottom: 30px !important;}&#8221;][vc_column][vc_column_text css=&#8221;.vc_custom_1639134058895{padding-bottom: 30px !important;}&#8221; font_family=&#8221;Open Sans&#8221;]You will agree that there are few people who like the word &#8220;statistics&#8221;. Filling up with various figures, graphs and tables can be tiring for some, but in our new blog we bring you exclusively interesting figures and information related to the use of&hellip;<\/p>\n","protected":false},"author":10,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4383,4371],"tags":[4391,4390,4378,4387,4388,4392,4393,4397,4403,4407],"post_series":[],"class_list":["post-26956","post","type-post","status-publish","format-standard","hentry","category-digital-marketing-en","category-social-media-management","tag-ads-en","tag-adverts-en","tag-content-en","tag-copy-en","tag-digital-en","tag-facebook-en","tag-hashtag-en","tag-instagram-en","tag-internet-en","tag-online-en","entry","no-media"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Statistics of social networks in 2020 - Digitizer<\/title>\n<meta name=\"description\" content=\"In our new blog, we bring you exclusively interesting figures and information related to the use of social networks. 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