{"id":26969,"date":"2024-11-14T15:24:10","date_gmt":"2024-11-14T14:24:10","guid":{"rendered":"https:\/\/www.digitizer.rs\/news-stories\/very-important-tips-for-google-display-ads\/"},"modified":"2026-07-20T12:31:42","modified_gmt":"2026-07-20T10:31:42","slug":"very-important-tips-for-google-display-ads","status":"publish","type":"post","link":"https:\/\/digitizer.rs\/en\/news-stories\/very-important-tips-for-google-display-ads\/","title":{"rendered":"Very Important Tips for Google Display Ads"},"content":{"rendered":"
[vc_row full_width=”stretch_row” css=”.vc_custom_1587386989437{padding-top: 30px !important;padding-bottom: 30px !important;}”][vc_column][vc_column_text css=”.vc_custom_1611647657876{padding-top: 50px !important;padding-bottom: 30px !important;}” font_family=”Open Sans”]Let’s start with what<\/span> Google Display<\/span><\/i> ads<\/span><\/a><\/span> are and where they all appear. Kada spomenemo <\/span>Google <\/span><\/i>ads, the most common ones that come to mind are ads that appear on search results. However, <\/span>Google<\/span><\/i> has a few more options when it comes to advertising, namely<\/span> Google Display<\/span><\/i> ads In our new blog, we mentioned some important tips when creating Google Display<\/em> ads. <\/span><\/span>[\/vc_column_text][vc_column_text css=”.vc_custom_1611647708171{padding-top: 30px !important;padding-bottom: 30px !important;}” font_family=”Open Sans”]\n

Important tips for Google Display ads<\/strong><\/span><\/h1>\n

They appear on<\/span> Google<\/span><\/i> display network, the collection of websites where your ad can appear. Millions of websites, that’s all <\/span>Google Display network<\/span><\/i> .<\/span><\/span><\/p>\n

In one of the previous articles, we wrote about<\/span> the most common mistakes when creating<\/span> Google Search<\/span><\/i> ads<\/span><\/a><\/span> , and today we bring you some tips for creating<\/span> Google Display<\/span><\/i> ads.<\/span><\/span><\/p>\n

 <\/p>\n

Targeting<\/strong><\/span><\/h2>\n

With<\/span> Google Display<\/span><\/i> advertising, we distinguish between the 2 most common types: Keyword<\/em> and<\/span> Topic<\/span><\/i> targeting.<\/span><\/span><\/p>\n

If we decide to target by keywords, ads will appear next to content that matches the given keyword.<\/span><\/p>\n

When targeting by topic, select a group of websites that are related to your industry. This reaches a wider audience, as the ad will be displayed on a group of thematically similar websites. <\/span>[\/vc_column_text][vc_column_text css=”.vc_custom_1611685624243{padding-top: 30px !important;padding-bottom: 30px !important;}” font_family=”Open Sans”]\n

List of exempt website themes<\/strong><\/span><\/h2>\n

Exclude websites from the Google<\/i> Display Network that are off-topic with what you are advertising<\/span>. Poslednje \u0161to \u017eelite je da se va\u0161i oglasi za proizvode ili usluge pojavljuju na mestima koji nemaju ba\u0161 nikakve veze sa vama. <\/span><\/span><\/p>\n

 <\/p>\n

Simplify your banners<\/strong><\/span><\/h2>\n

Your ads should be clear, visually appealing and simple. When this balance is struck in the right way, the ad will be clear and will have the greatest impact. <\/span><\/p>\n

<\/h2>\n

 <\/p>\n

Remarketing<\/span><\/strong><\/h2>\n

We wrote<\/span> about<\/span> the benefits of remarketing<\/span><\/a><\/span> when we talked about AdRoll<\/span><\/i> platforms. Besides <\/span>AdRolla<\/span><\/i> ,<\/span> the Google Display<\/span><\/i> Network is a great choice for remarketing, re-advertising.<\/span><\/span><\/p>\n

Remarketing <\/span><\/a><\/span>is basically showing your ads to users who have already visited your site. Maybe this method seems “overwhelming”, but it works because the people you are re-marketing to have already expressed interest in you. <\/span><\/span><\/p>\n

 <\/p>\n

Create banners in multiple formats<\/strong><\/span><\/h2>\n

You may think it’s a waste of time and resources to create banners in every possible format, but this can be crucial due to the fact that some websites only support one format. If you are one of the few advertisers with a specific format on the listed websites, you increase the exposure of your ads. <\/span>
\nIn addition to the above tips, you should also experiment, do A\/B testing if you have the budget.<\/span><\/p>\n

Read more about the importance of advertising on the Google<\/em> network<\/span> here<\/a> .<\/p>\n

For more news and interesting stories from digital marketing,<\/span> visit our blog page<\/span><\/a><\/span> or<\/span> follow our Instagram profile.<\/span><\/a><\/span><\/span>[\/vc_column_text][\/vc_column][\/vc_row][vc_row full_width=”stretch_row”][vc_column][vc_column_text]Made by Nemanja Nedeljkovi\u0107 \u2013 Senior Account Manager @Digitizer<\/em><\/span>[\/vc_column_text][\/vc_column][\/vc_row][vc_row full_width=”stretch_row” css=”.vc_custom_1587387018476{padding-top: 30px !important;padding-right: 30px !important;padding-bottom: 30px !important;padding-left: 30px !important;}”][vc_column][vc_btn title=”Back to News & Stories” color=”black” align=”center” i_icon_fontawesome=”fa fa-bars” add_icon=”true” link=”url:https%3A%2F%2Fwww.digitizer.rs%2Fnews-stories%2F|title:Back%20to%20NEWS%20%26amp%3B%20STORIES|”][\/vc_column][\/vc_row]\n<\/div>","protected":false},"excerpt":{"rendered":"

[vc_row full_width=”stretch_row” css=”.vc_custom_1587386989437{padding-top: 30px !important;padding-bottom: 30px !important;}”][vc_column][vc_column_text css=”.vc_custom_1611647657876{padding-top: 50px !important;padding-bottom: 30px !important;}” font_family=”Open Sans”]Let’s start with what Google Display ads are and where they all appear. Kada spomenemo Google ads, the most common ones that come to mind are ads that appear on search results. However, Google has a few more options when it comes…<\/p>\n","protected":false},"author":13,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4383,4373],"tags":[4391,4390,4410,4378,4387,4388,4398,4395,4403,4402,4407,4400],"post_series":[],"class_list":["post-26969","post","type-post","status-publish","format-standard","hentry","category-digital-marketing-en","category-google-search-display-en","tag-ads-en","tag-adverts-en","tag-business-en","tag-content-en","tag-copy-en","tag-digital-en","tag-google-en","tag-impression-en","tag-internet-en","tag-marketing-en","tag-online-en","tag-strategy","entry","no-media"],"yoast_head":"\nVery Important Tips for Google Display Ads - Digitizer<\/title>\n<meta name=\"description\" content=\"One of the most effective ways to advertise on Google is Display ads and campaigns. 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