{"id":27148,"date":"2024-11-14T15:24:40","date_gmt":"2024-11-14T14:24:40","guid":{"rendered":"https:\/\/www.digitizer.rs\/news-stories\/how-to-set-the-basic-settings-of-google-analytics\/"},"modified":"2026-07-20T12:31:43","modified_gmt":"2026-07-20T10:31:43","slug":"how-to-set-the-basic-settings-of-google-analytics","status":"publish","type":"post","link":"https:\/\/digitizer.rs\/en\/news-stories\/how-to-set-the-basic-settings-of-google-analytics\/","title":{"rendered":"How to set up the basic settings of Google Analytics?"},"content":{"rendered":"
[vc_row full_width=”stretch_row” css=”.vc_custom_1587387151326{padding-top: 30px !important;padding-bottom: 30px !important;}”][vc_column][vc_column_text css=”.vc_custom_1585516260896{padding-top: 30px !important;padding-bottom: 30px !important;}”]Google<\/em> Analytics<\/a><\/span> is used to collect certain data from your website<\/em> . In addition, Google<\/em> Analytics<\/a> <\/span>collects and shows data on the behavior of visitors on the site (where users come from to the site, how old they are, what mobile system they use, what their interests are<\/a><\/span> , etc.). That’s why it’s so important to use analytics, and in this article, we’ll show you the basics of Google<\/em> Analytics.<\/span>[\/vc_column_text][vc_column_text css=”.vc_custom_1585513247669{padding-top: 30px !important;}”]\n

Basic settings of Google Analytics<\/span><\/strong><\/h1>\n[\/vc_column_text][vc_column_text css=”.vc_custom_1585513273999{padding-top: 30px !important;padding-bottom: 30px !important;}”]This data is collected in reports and used for deeper analysis in order to better understand your customers (users) and speed up their path to the desired conversion (purchase of products, newsletter sign-ups, etc.).<\/span>[\/vc_column_text][vc_column_text css=”.vc_custom_1585515686098{padding-top: 30px !important;}”]\n

Creating a Google Analytics account<\/strong><\/span><\/h2>\n[\/vc_column_text][vc_column_text css=”.vc_custom_1585515690886{padding-top: 30px !important;padding-bottom: 30px !important;}”]To access Google<\/em> Analytics, you need a standard Google<\/em> account.<\/span>[\/vc_column_text][vc_column_text css=”.vc_custom_1585515790804{padding-top: 30px !important;padding-bottom: 30px !important;}”]After logging in, enter the account name of your choice. Google<\/em> Analytics then asks you if you want to measure a website<\/em> , a mobile app, or both. An object is set up in analytics by first naming the website<\/em> you want to track along with the URL of the site. An important part of this section is the selection of industry categories. This helps Google<\/em> Analytics to create better reports tailored to your industry. <\/span><\/p>\n

Google Analytics hierarchy<\/strong><\/span><\/h2>\n[\/vc_column_text][vc_column_text css=”.vc_custom_1585515568811{padding-top: 30px !important;padding-bottom: 30px !important;}”]In analytics, we distinguish 3 basic concepts, namely:<\/span><\/p>\n
    \n
  1. Analiytics Accounts<\/span><\/em><\/li>\n
  2. Property<\/span><\/em><\/li>\n
  3. View <\/span><\/em><\/li>\n<\/ol>\n[\/vc_column_text][vc_column_text css=”.vc_custom_1585515772779{padding-top: 30px !important;padding-bottom: 30px !important;}”]Account <\/span><\/i>je pristupna ta\u010dka za analitiku. Potreban je najmanje jedan nalog da biste upravljaji sa <\/span>Properties. A Property<\/span><\/i> je sajt ili mobilna aplikacija. Jedan nalog (account<\/em>) mo\u017ee da sadr\u017ei jedan ili vi\u0161e <\/span>\u2018\u2019property<\/span><\/i>\u2019\u2019. Kod za pra\u0107enje sadr\u017ei jedinstveni ID koji identifikuje podatke iz \u2018\u2019property<\/em>\u2019\u2019 iz koga je kopiran.<\/span><\/span><\/p>\n

    A view <\/span><\/i>ili prikaz je pristupna ta\u010dka za izve\u0161taje. U sklopu jednog \u2018\u2019property<\/em>\u2019\u2019 se nalaze prikazi (jedan ili vi\u0161e, po izboru). Nakon dodavanja \u2018\u2019property<\/em>\u2019\u2019 Google<\/em> analitika automatski kreira jedan originalan prikaz, bez filtera koji uklju\u010duje sve podatke. On uvek treba da ostane nefiltriran jer u njemu vidimo sve podatke. Kreirajte dodatne priaze i na njih primenite filtere koje \u017eelite ukoliko je potrebno.<\/span><\/span><\/p>\n

     <\/p>\n

    [vc_row full_width=”stretch_row” css=”.vc_custom_1587387151326{padding-top: 30px !important;padding-bottom: 30px !important;}”][vc_column][vc_column_text css=”.vc_custom_1585516260896{padding-top: 30px !important;padding-bottom: 30px !important;}”]Google Analytics is used to collect certain data from your website . In addition, Google Analytics collects and shows data on the behavior of visitors on the site (where users come from to the site, how old they are, what mobile system they use,…<\/p>\n","protected":false},"author":13,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4383,4373],"tags":[4391,4390,4399,4410,4378,4388,4402,4437],"post_series":[],"class_list":["post-27148","post","type-post","status-publish","format-standard","hentry","category-digital-marketing-en","category-google-search-display-en","tag-ads-en","tag-adverts-en","tag-analytics","tag-business-en","tag-content-en","tag-digital-en","tag-marketing-en","tag-remarketing-en","entry","no-media"],"yoast_head":"\nHow to set up the basic settings of Google Analytics?<\/title>\n<meta name=\"description\" content=\"It is very important to use analytics to keep up with the results of your online performance, and in this text we show you what the basic settings of Google Analytics are.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/digitizer.rs\/en\/news-stories\/how-to-set-the-basic-settings-of-google-analytics\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How to set up the basic settings of Google Analytics? - 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    U narednim blogovima, govori\u0107emo o najbitnijim pojmovima koje treba gledati u izve\u0161tajima, pratite nas!\u00a0<\/a><\/span><\/span>[\/vc_column_text][\/vc_column][\/vc_row][vc_row full_width=”stretch_row”][vc_column][vc_column_text]Made by Nemanja Nedeljkovi\u0107<\/em> – Senior Account Manager @Digitizer<\/em><\/span>[\/vc_column_text][\/vc_column][\/vc_row][vc_row full_width=”stretch_row” css=”.vc_custom_1587387160001{padding-top: 30px !important;padding-right: 30px !important;padding-bottom: 30px !important;padding-left: 30px !important;}”][vc_column][vc_btn title=”Back to News & Stories” color=”black” align=”center” i_icon_fontawesome=”fa fa-bars” add_icon=”true” link=”url:https%3A%2F%2Fwww.digitizer.rs%2Fen%2Fnews-stories%2F|title:Back%20to%20NEWS%20%26%20STORIES|”][\/vc_column][\/vc_row]\n<\/div>","protected":false},"excerpt":{"rendered":"

In the new settings, you are assigned a new Javascript<\/em> tracking code. Once it is placed on all pages of your site, Google<\/em> Analytics will be able to measure user behavior on your site. Instructions for installing analytics through the WordPress<\/em> platform can be found <\/span>here<\/span><\/a>.<\/span><\/span><\/span>[\/vc_column_text][vc_column_text css=”.vc_custom_1585515559723{padding-top: 30px !important;padding-bottom: 30px !important;}”]When the code is active, there is a real-time view in the Realtime\/Oveview<\/em> section to make sure the code is working properly.<\/span>[\/vc_column_text][vc_column_text css=”.vc_custom_1585515698182{padding-top: 30px !important;}”]\n