{"id":27188,"date":"2024-11-14T15:24:49","date_gmt":"2024-11-14T14:24:49","guid":{"rendered":"https:\/\/www.digitizer.rs\/news-stories\/remarketing-and-the-great-benefits-of-adroll\/"},"modified":"2026-07-20T12:31:44","modified_gmt":"2026-07-20T10:31:44","slug":"remarketing-and-the-great-benefits-of-adroll","status":"publish","type":"post","link":"https:\/\/digitizer.rs\/en\/news-stories\/remarketing-and-the-great-benefits-of-adroll\/","title":{"rendered":"Remarketing and the great benefits of AdRoll"},"content":{"rendered":"<div class=\"wpb-content-wrapper\" id=\"wpb-content-root\">[vc_row full_width=&#8221;stretch_row&#8221; css=&#8221;.vc_custom_1487086373501{padding-top: 80px !important;padding-bottom: 140px !important;}&#8221;][vc_column][vc_column_text css=&#8221;.vc_custom_1584029734877{padding-top: 30px !important;padding-bottom: 30px !important;}&#8221;]<span style=\"font-weight: 400; color: #000000;\">If you want your digital marketing campaigns to produce even better results, you need to give your website visitors a second chance to become &#8220;customers&#8221;. That second chance, that is, showing targeted ads to people who have already visited your website is called <span style=\"color: #fd6600;\"><a style=\"color: #fd6600;\" href=\"https:\/\/www.digitizer.rs\/usluge\/digitalni-marketing\/programmatic-i-retargeting\/\"><strong>remarketing.<\/strong><\/a><\/span> <\/span><\/p>\n<p><span style=\"color: #000000;\"><span style=\"font-weight: 400;\">In a nutshell, <strong>remarketing<\/strong> is the creation of personalized ads, mainly for <\/span> the <span style=\"color: #fd6600;\"><a style=\"color: #fd6600;\" href=\"https:\/\/www.digitizer.rs\/news-stories\/kako-se-prave-animirani-display-oglasi\/\"><span style=\"font-weight: 400;\"><em>Display<\/em> Network<\/span><\/a><\/span><span style=\"font-weight: 400;\"><span style=\"color: #fd6600;\">,<\/span> for users who have previously visited your website.<\/span><\/span><\/p>\n<p><span style=\"color: #000000;\"><span style=\"font-weight: 400;\">In addition to <\/span><span style=\"color: #fd6600;\"><a style=\"color: #fd6600;\" href=\"https:\/\/www.digitizer.rs\/news-stories\/efikasna-google-display-kampanja\/\"><span style=\"font-weight: 400;\"><em>Google<\/em>.<\/span><\/a><\/span><span style=\"font-weight: 400;\">, there are several other platforms that offer the option to remarket within their platform. In the rest of this blog, we&#8217;ll introduce you to the   <\/span><span style=\"color: #fd6600;\"><a style=\"color: #fd6600;\" href=\"https:\/\/www.adroll.com\/\"><span style=\"font-weight: 400;\"><em>AdRoll<\/em><\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/span><\/span>[\/vc_column_text][vc_column_text css=&#8221;.vc_custom_1584649349084{padding-top: 30px !important;}&#8221;]\n<h1 style=\"text-align: left;\"><span style=\"color: #ff6600;\"><strong>Remarketing, AdRoll and its benefits<\/strong><\/span><\/h1>\n[\/vc_column_text][vc_column_text css=&#8221;.vc_custom_1580680316993{padding-top: 30px !important;padding-bottom: 30px !important;}&#8221;]<span style=\"font-weight: 400; color: #000000;\"><em>AdRoll<\/em> is a platform that offers several online advertising services, including <strong>remarketing<\/strong>. With <em>AdRoll<\/em>, we have the option to first find an audience, similar to current visitors to the site through a special cookie (this will be discussed a little more below).   <\/span><\/p>\n<p><span style=\"font-weight: 400; color: #000000;\"><em>Adroll&#8217;s targeting<\/em> system and audience insight is even more advanced than <em>Google&#8217;s<\/em>, and offers several audience targeting options:<\/span>[\/vc_column_text][vc_column_text css=&#8221;.vc_custom_1580680373527{padding-top: 30px !important;padding-bottom: 30px !important;}&#8221;]\n<ol>\n<li style=\"list-style-type: none;\">\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400; color: #000000;\">Contextual &#8211; Choosing categories that are relevant to your industry or target market<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400; color: #000000;\">Demographic &#8211; Attributes such as age, gender<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400; color: #000000;\">Interest Targeting &#8211; Choosing specific interests such as sports, fashion, food, etc.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"color: #000000;\"><i><span style=\"font-weight: 400;\">Lookalike <\/span><span style=\"font-weight: 400;\">&#8211; An option that allows the AdRoll system itself to identify audiences that behave similarly to current visitors to the site<\/span><\/i><\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400; color: #000000;\">Retargeting &#8211; Placing messages and ads to an audience that has already interacted with your site<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400; color: #000000;\">CRM &#8211; email marketing and placement of messages to an audience that has already left an email through promotions<\/span><\/li>\n<\/ul>\n<\/li>\n<\/ol>\n<p>&nbsp;<\/p>\n[\/vc_column_text][vc_column_text css=&#8221;.vc_custom_1580680451077{padding-top: 30px !important;padding-bottom: 30px !important;}&#8221;]<span style=\"font-weight: 400; color: #000000;\">Another great advantage of <em>the AdRoll<\/em> platform is the <em>multichannel<\/em> marketing system, which allows the audience to be in one place. Just as <em>Facebook<\/em> collects and creates its own audience through <em>the Facebook Pixel<\/em>, <em>Google<\/em> also creates its own audience through its cookies. <em>AdRoll<\/em> breaks down barriers and with its advanced systems allows us to have our audience in one place. All visitors to the site, whether they came from <em>Facebook<\/em> campaigns or <em>Display<\/em> campaigns on the <em>Web<\/em>, will be in the same place and we can market the campaign together at the same time.  <\/span>[\/vc_column_text][vc_column_text css=&#8221;.vc_custom_1583833515529{padding-top: 30px !important;padding-bottom: 30px !important;}&#8221;]\n<h2 style=\"text-align: left;\"><span style=\"color: #ff6600;\"><strong>Account Creation and Remarketing Campaigns<\/strong><\/span><\/h2>\n[\/vc_column_text][vc_column_text css=&#8221;.vc_custom_1580680911795{padding-bottom: 30px !important;}&#8221;]<span style=\"color: #000000;\"><span style=\"font-weight: 400;\"><em>AdRoll<\/em> is created on their official website <\/span><span style=\"color: #fd6600;\"><a style=\"color: #fd6600;\" href=\"http:\/\/www.adroll.com\"><span style=\"font-weight: 400;\">www.adroll.com<\/span><\/a><\/span><\/span><span style=\"font-weight: 400;\"><span style=\"color: #000000;\">  by clicking on the &#8221;<em>Get Started<\/em>&#8221; button in the upper right corner. After filling out a short form, the platform is accessed via <em>login<\/em>. <\/span> <\/span>[\/vc_column_text][vc_column_text css=&#8221;.vc_custom_1580680621036{padding-top: 30px !important;padding-bottom: 30px !important;}&#8221;]<span style=\"font-weight: 400; color: #000000;\">Before creating a campaign, it is necessary to install the AdRoll pixel code, which is implemented on each page of the site. Once the pixel code is active, you can create a campaign. In this regard, <em>AdRoll<\/em> offers 2 options:  <\/span><\/p>\n<ol>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400; color: #000000;\"><em>Websites &amp; Apps<\/em>, Websites and Applications on the Internet<\/span><\/li>\n<li style=\"font-weight: 400;\"><em><span style=\"font-weight: 400; color: #000000;\">Social, Facebook News Feed, Right Hand Column, Facebook and Instagram mobile apps<\/span><\/em><\/li>\n<\/ol>\n<p><span style=\"font-weight: 400;\"><span style=\"color: #000000;\">For the purposes of this blog, we will stick to the option of creating <em>a display<\/em> network campaign.<\/span> <\/span>[\/vc_column_text][vc_column_text css=&#8221;.vc_custom_1580680673803{padding-top: 30px !important;padding-bottom: 30px !important;}&#8221;]<span style=\"font-weight: 400; color: #000000;\">The first choice we encounter is the type of campaign, namely:<\/span><\/p>\n<ol>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400; color: #000000;\"><em>Lookalike<\/em>, <em>the AdRoll AI<\/em> system searches for the most similar people to current site visitors<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400; color: #000000;\"><em>Contextual<\/em>, searching for the target group by specific categories (fashion, health, sports, etc.)<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400; color: #000000;\"><em>Retargeting<\/em>: Targeting people who have already visited a website but haven&#8217;t converted or taken the desired action on the site.<\/span><\/li>\n<\/ol>\n[\/vc_column_text][vc_column_text css=&#8221;.vc_custom_1584029833947{padding-top: 30px !important;padding-bottom: 30px !important;}&#8221;]<span style=\"color: #000000;\"><span style=\"font-weight: 400;\">If the first campaign is created and there is currently no one in the current AdRoll audience, you choose between <\/span><i><span style=\"font-weight: 400;\">Lookalike<\/span><\/i><span style=\"font-weight: 400;\"> and <\/span><i><span style=\"font-weight: 400;\">Contextual <\/span><\/i><span style=\"font-weight: 400;\">campaigns, because there is no point <span style=\"color: #fd6600;\"><a style=\"color: #fd6600;\" href=\"https:\/\/www.digitizer.rs\/usluge\/digitalni-marketing\/programmatic-i-retargeting\/\">in retargeting<\/a> <\/span>(there are no current visitors to the site).<\/span><\/span><\/p>\n<p><span style=\"font-weight: 400; color: #000000;\">After choosing the daily budget, <em>CPC<\/em> and location, all that remains is to upload the Web ads that we want to use for the needs of the campaign and everything is ready to start.<\/span><\/p>\n<p><span style=\"font-weight: 400; color: #000000;\">All campaigns and their analytics are located in the main <em>Dashboard<\/em>, in the first part of &#8221;<em>Ad Campaigns<\/em>&#8221;. For information on the number of audiences as well as visits to certain pages, the &#8221;<em>Audiences<\/em>&#8221; option is selected. <\/span>[\/vc_column_text][vc_column_text css=&#8221;.vc_custom_1584029872395{padding-top: 30px !important;padding-bottom: 30px !important;}&#8221;]<span style=\"color: #000000;\"><span style=\"font-weight: 400;\">This is where <\/span><i><span style=\"font-weight: 400;\">a custom-made audience <\/span><\/i> is created, <span style=\"font-weight: 400;\">that is, visitors to the site who have visited certain pages on the site, such as a shopping cart or others.<\/span><\/span><\/p>\n<p><span style=\"font-weight: 400; color: #000000;\">The audience can be kept for a maximum of 120 days and can be used for <span style=\"color: #fd6600;\"><a style=\"color: #fd6600;\" href=\"https:\/\/www.digitizer.rs\/usluge\/digitalni-marketing\/programmatic-i-retargeting\/\">retargeting campaigns.<\/a><\/span><\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400; color: #000000;\">If you find this platform interesting and want to put it at the service of your business, <span style=\"color: #fd6600;\"><a style=\"color: #fd6600;\" href=\"https:\/\/www.digitizer.rs\/kontakt\/\">contact us for more information.<\/a><\/span><\/span>[\/vc_column_text][\/vc_column][\/vc_row][vc_row full_width=&#8221;stretch_row&#8221;][vc_column][vc_column_text]<span style=\"color: #000000;\"><em>Made by Nemanja Nedeljkovi\u0107<\/em> <em>&#8211; Senior Account Manager @Digitizer<\/em><\/span>[\/vc_column_text][\/vc_column][\/vc_row][vc_row full_width=&#8221;stretch_row&#8221; css=&#8221;.vc_custom_1571217766933{padding-top: 150px !important;padding-right: 30px !important;padding-bottom: 30px !important;padding-left: 30px !important;}&#8221;][vc_column][vc_btn title=&#8221;Back to News &amp; Stories&#8221; color=&#8221;black&#8221; align=&#8221;center&#8221; i_icon_fontawesome=&#8221;fa fa-bars&#8221; add_icon=&#8221;true&#8221; link=&#8221;url:https%3A%2F%2Fwww.digitizer.rs%2Fen%2Fnews-stories%2F|title:Back%20to%20NEWS%20%26%20STORIES|&#8221;][\/vc_column][\/vc_row]\n<\/div>","protected":false},"excerpt":{"rendered":"<p>[vc_row full_width=&#8221;stretch_row&#8221; css=&#8221;.vc_custom_1487086373501{padding-top: 80px !important;padding-bottom: 140px !important;}&#8221;][vc_column][vc_column_text css=&#8221;.vc_custom_1584029734877{padding-top: 30px !important;padding-bottom: 30px !important;}&#8221;]If you want your digital marketing campaigns to produce even better results, you need to give your website visitors a second chance to become &#8220;customers&#8221;. That second chance, that is, showing targeted ads to people who have already visited your website is called remarketing.&hellip;<\/p>\n","protected":false},"author":13,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4373],"tags":[4391,4390,4410,4378,4388,4415,4402],"post_series":[],"class_list":["post-27188","post","type-post","status-publish","format-standard","hentry","category-google-search-display-en","tag-ads-en","tag-adverts-en","tag-business-en","tag-content-en","tag-digital-en","tag-display-en","tag-marketing-en","entry","no-media"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Remarketing and the great benefits of AdRoll<\/title>\n<meta name=\"description\" content=\"AdRoll is a platform that offers several online advertising services, including remarketing, which facilitates efforts to advertise as effectively as possible.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/digitizer.rs\/en\/news-stories\/remarketing-and-the-great-benefits-of-adroll\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Advantages of AdRoll in remarketing - Digitizer\" \/>\n<meta property=\"og:description\" content=\"AdRoll is a platform that offers several online advertising services, including remarketing, which facilitates efforts to advertise as effectively as possible.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/digitizer.rs\/en\/news-stories\/remarketing-and-the-great-benefits-of-adroll\/\" \/>\n<meta property=\"og:site_name\" content=\"Digitizer\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/webdigitizer\" \/>\n<meta property=\"article:published_time\" content=\"2024-11-14T14:24:49+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-07-20T10:31:44+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.digitizer.rs\/pictures\/prednosti-adrolla-u-remarketingul-featured.jpg\" \/>\n<meta name=\"author\" content=\"Digitizer\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:title\" content=\"Advantages of AdRoll in remarketing - Digitizer\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Digitizer\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/digitizer.rs\\\/en\\\/news-stories\\\/remarketing-and-the-great-benefits-of-adroll\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/digitizer.rs\\\/en\\\/news-stories\\\/remarketing-and-the-great-benefits-of-adroll\\\/\"},\"author\":{\"name\":\"Digitizer\",\"@id\":\"https:\\\/\\\/digitizer.rs\\\/en\\\/#\\\/schema\\\/person\\\/47210bd4d1d478c044946ce088c5556e\"},\"headline\":\"Remarketing and the great benefits of AdRoll\",\"datePublished\":\"2024-11-14T14:24:49+00:00\",\"dateModified\":\"2026-07-20T10:31:44+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/digitizer.rs\\\/en\\\/news-stories\\\/remarketing-and-the-great-benefits-of-adroll\\\/\"},\"wordCount\":983,\"publisher\":{\"@id\":\"https:\\\/\\\/digitizer.rs\\\/en\\\/#organization\"},\"keywords\":[\"ads\",\"adverts\",\"business\",\"content\",\"digital\",\"display\",\"marketing\"],\"articleSection\":[\"Google Search &amp; 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