{"id":27192,"date":"2024-11-14T15:24:50","date_gmt":"2024-11-14T14:24:50","guid":{"rendered":"https:\/\/www.digitizer.rs\/news-stories\/technical-seo-and-why-is-it-very-important-for-every-website\/"},"modified":"2026-07-20T12:31:44","modified_gmt":"2026-07-20T10:31:44","slug":"technical-seo-and-why-is-it-very-important-for-every-website","status":"publish","type":"post","link":"https:\/\/digitizer.rs\/en\/news-stories\/technical-seo-and-why-is-it-very-important-for-every-website\/","title":{"rendered":"Technical SEO and why is it so important for any website?"},"content":{"rendered":"
[vc_row full_width=”stretch_row” css=”.vc_custom_1487086373501{padding-top: 80px !important;padding-bottom: 140px !important;}”][vc_column][vc_column_text css=”.vc_custom_1580333853212{padding-top: 30px !important;padding-bottom: 30px !important;}”]Your website should work well, be fast, clear and easy to use, first and foremost for your users and clients. A good user experience <\/em>(UX<\/em>) is something that can have a big impact on the overall performance of a website <\/em>. Only then should we think about the search engines and the requirements they make. <\/span>[\/vc_column_text][vc_column_text css=”.vc_custom_1584649552963{padding-top: 30px !important;padding-bottom: 30px !important;}”]A good position in search engines brings a lot of qualified traffic and visitors who have expressed interest in the business that the website<\/em> is engaged in.<\/span><\/span>[\/vc_column_text][vc_column_text css=”.vc_custom_1584649464079{padding-top: 30px !important;}”]\n

Technical SEO and its importance<\/strong><\/span><\/h1>\n[\/vc_column_text][vc_column_text css=”.vc_custom_1584030049589{padding-top: 30px !important;padding-bottom: 30px !important;}”]Tehni\u010dki SEO<\/strong> odnosi se na optimizaciju sajta i servera koja poma\u017ee da\u00a0spider<\/em>-i na pretra\u017eiva\u010dima indeksiraju i efikasnije indeksiraju stranice sajta i kako bi pobolj\u0161ao organsko rangiranje. Pretra\u017eiva\u010di daju prednost u rezultatima pretrage sajtovima koji prikazuju odre\u0111ene tehni\u010dke karakteristike – na primer imaju sigurnu vezu, responzivni dizajn ili brzo vreme u\u010ditavanja. Tehni\u010dki SEO<\/strong> je posao koji treba da uradite ve\u0107 tokom izrade sajta<\/a> <\/span>kako biste obezbedili da va\u0161 sajt ima ove karakteristike. Br\u017ei sajt, lak\u0161i za pretragu i razumljiv web pretra\u017eiva\u010dima su stubovi tehni\u010dke optimizacije.\u00a0<\/span><\/p>\n

Stoga je klju\u010dno da budete sigurni da razumete \u0161ta je tehni\u010dki SEO<\/strong> i kako da mu pristupite na pravi na\u010din.<\/span>[\/vc_column_text][vc_column_text css=”.vc_custom_1583833558075{padding-top: 30px !important;}”]\n

Speed in the first place<\/strong><\/span><\/h2>\n[\/vc_column_text][vc_column_text css=”.vc_custom_1580336174631{padding-top: 30px !important;padding-bottom: 30px !important;}”]Websites need to load quickly. People are impatient and don’t want to wait for the site to open. Therefore, the speed<\/span> of loading a website<\/a><\/span> is one of the most important factors and tasks when it comes to technical SEO<\/strong>. Google<\/a> <\/em><\/span>knows that slow websites <\/em>offer poor user experiences. That’s why they prefer websites that load faster. So, a slow website inevitably ends up lower in search results compared to a faster one with similar content, which certainly results in a lower number of visits and traffic to the site. People get frustrated and quickly move on to another site, and you lose a potential client. <\/span>[\/vc_column_text][vc_column_text css=”.vc_custom_1583833563645{padding-top: 30px !important;padding-bottom: 30px !important;}”]\n

What is safe is certain<\/strong><\/span><\/h2>\n[\/vc_column_text][vc_column_text css=”.vc_custom_1580336552712{padding-top: 30px !important;padding-bottom: 30px !important;}”]A technically optimized website is one that is secure. The fact that today one of the basic requirements is to provide users with the security of data privacy. There are many things you can do to protect your (WordPress<\/em>) website<\/em> , and one of the most important things is to implement the HTTPS<\/em> protocol. HTTPS<\/em> ensures that no one can intercept the data sent between the user and the site. <\/span>[\/vc_column_text][vc_column_text css=”.vc_custom_1583833570189{padding-top: 30px !important;padding-bottom: 30px !important;}”]\n

Responsive web design<\/strong><\/span><\/h2>\n[\/vc_column_text][vc_column_text css=”.vc_custom_1580336038863{padding-top: 30px !important;padding-bottom: 30px !important;}”]A website with a “responsive” design automatically adjusts so that it can be easily viewed and read on any device.<\/span><\/p>\n

Google <\/em>is clear about the fact that having a responsive website is considered a very significant ranking signal<\/a><\/span> by its algorithm.<\/span>[\/vc_column_text][vc_column_text css=”.vc_custom_1580334376928{padding-top: 30px !important;padding-bottom: 30px !important;}”]And with the introduction of Google’s<\/em> mobile-first approach to content indexing, having a site like this is more important than ever. That’s why it makes sense to ensure that the site is displayed in the best format for mobile, tablet, or computer users. <\/span>[\/vc_column_text][vc_column_text css=”.vc_custom_1583833576417{padding-top: 30px !important;padding-bottom: 30px !important;}”]\n

Search engines like a clear situation<\/strong><\/span><\/h2>\n[\/vc_column_text][vc_column_text css=”.vc_custom_1580335019983{padding-top: 30px !important;padding-bottom: 30px !important;}”]Search engines are constantly searching the site. Robots<\/em> follow links on the site to discover content on the site. Internal links<\/a> <\/span>and their good structure will ensure that they understand what the most important content of the site is. There are many ways to use and manage robots<\/em>. You can, for example, block them from searching for certain content if you don’t want them to go there. You can also allow them to search the page, but indicate that they do not display this page in search results or follow links on that page.<\/span>[\/vc_column_text][vc_column_text css=”.vc_custom_1583833582158{padding-top: 30px !important;padding-bottom: 30px !important;}”]\n

Robots.txt<\/strong><\/span><\/h3>\n[\/vc_column_text][vc_column_text css=”.vc_custom_1584030078422{padding-top: 30px !important;padding-bottom: 30px !important;}”]Robots.txt<\/a> <\/span>is a text file located in the root directory of a site that instructs search engines which pages of the site can be indexed and added to the index. The format of this file is very simple and in most cases you do not need to make any changes to it.<\/span>[\/vc_column_text][vc_column_text css=”.vc_custom_1583833587724{padding-top: 30px !important;padding-bottom: 30px !important;}”]\n

A dead link isn’t a good link.<\/strong><\/span><\/h2>\n[\/vc_column_text][vc_column_text css=”.vc_custom_1580334517903{padding-top: 30px !important;padding-bottom: 30px !important;}”]\n

What can be even more annoying for visitors than a slow site is landing on a page that doesn’t exist at all. If the link leads to a non-existent page on your site, people will encounter a 404 error page. This is where your creativity in creating a good user experience comes into play. <\/span><\/p>\n[\/vc_column_text][vc_column_text css=”.vc_custom_1580334653105{padding-top: 30px !important;padding-bottom: 30px !important;}”]\n

Like humans, search engines don’t like to find pages like this with a 404 error. Rest assured, if such pages can be found by the poets of the site, they will be found by search engines, even if they are hidden. So take this issue seriously. To prevent unwanted dead links, you should always redirect the URL of the page when you delete or move it. Ideally, you would redirect it to a page that replaces the old page. <\/span><\/p>\n[\/vc_column_text][vc_column_text css=”.vc_custom_1583833594158{padding-top: 30px !important;padding-bottom: 30px !important;}”]\n

The problem of duplicate content<\/strong><\/span><\/h2>\n[\/vc_column_text][vc_column_text css=”.vc_custom_1580335579921{padding-top: 30px !important;padding-bottom: 30px !important;}”]\n

If you have the same content on multiple pages of your site, or even on different sites, search engines can get confused. If these sites display the same content, which one should be prioritized? It often happens that website owners are not aware of this problem. Fortunately, there is a technical solution to this problem. A canonical URL<\/a><\/span> allows you to indicate which is the original page or the page you want to rank in search engines. <\/span><\/p>\n[\/vc_column_text][vc_column_text css=”.vc_custom_1583833600379{padding-top: 30px !important;padding-bottom: 30px !important;}”]\n

XML sitemap is a big plus.<\/strong><\/span><\/h2>\n[\/vc_column_text][vc_column_text css=”.vc_custom_1580383202556{padding-top: 30px !important;padding-bottom: 30px !important;}”]XML sitemap <\/a><\/span>is not a mandatory part of the site, but it is more than recommended that you devote time to editing this segment. It serves as a guideline for search engines on your website. With it, you will make sure that search engines do not miss any important content on your website. An XML sitemap is often categorized into posts, pages, tags, or other custom post types and includes the number of images and the last modified date for each page.<\/span>[\/vc_column_text][vc_column_text css=”.vc_custom_1583833606495{padding-top: 30px !important;padding-bottom: 30px !important;}”]\n

The more data the better<\/strong><\/span><\/h2>\n[\/vc_column_text][vc_column_text css=”.vc_custom_1580334983143{padding-top: 30px !important;padding-bottom: 30px !important;}”]\n

Structured data<\/a><\/span> helps search engines better understand your website, content, or even your business. With structured data, you can tell search engines what kind of product you’re selling or what specifics your site contains. In addition, it will give you the opportunity to provide all possible details about the products or offer you have.<\/span><\/p>\n[\/vc_column_text][vc_column_text css=”.vc_custom_1580335172399{padding-top: 30px !important;padding-bottom: 30px !important;}”]\n

Since there is a fixed format (described in the Schema.org<\/em>) in which you should provide this information, it can be easily found and understood by search engines. This kind of data makes your content suitable for creating rich results.<\/em> <\/span><\/p>\n[\/vc_column_text][vc_column_text]Ukoliko \u017eelite da pro\u010ditate jo\u0161 informativnih tekstova o tome kako osmisliti i realizovati efikasan internet nastup<\/span> pro\u010ditajte na\u0161e prethodne blogove.<\/a><\/span>[\/vc_column_text][\/vc_column][\/vc_row][vc_row full_width=”stretch_row”][vc_column][vc_column_text]Made by Neboj\u0161a Radovanovi\u0107 \u2013 SEO Expert @Digitizer<\/em><\/span>[\/vc_column_text][\/vc_column][\/vc_row][vc_row full_width=”stretch_row” css=”.vc_custom_1571217766933{padding-top: 150px !important;padding-right: 30px !important;padding-bottom: 30px !important;padding-left: 30px !important;}”][vc_column][vc_btn title=”Back to News Stories” color=”black” align=”center” i_icon_fontawesome=”fa fa-bars” add_icon=”true” link=”url:https%3A%2F%2Fwww.digitizer.rs%2Fen%2Fnews-stories%2F|title:Back%20to%20NEWS%20%20STORIES|”][\/vc_column][\/vc_row]\n<\/div>","protected":false},"excerpt":{"rendered":"

[vc_row full_width=”stretch_row” css=”.vc_custom_1487086373501{padding-top: 80px !important;padding-bottom: 140px !important;}”][vc_column][vc_column_text css=”.vc_custom_1580333853212{padding-top: 30px !important;padding-bottom: 30px !important;}”]Your website should work well, be fast, clear and easy to use, first and foremost for your users and clients. A good user experience (UX) is something that can have a big impact on the overall performance of a website . Only then should…<\/p>\n","protected":false},"author":13,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4384],"tags":[4378,4402,4401,4377,4376],"post_series":[],"class_list":["post-27192","post","type-post","status-publish","format-standard","hentry","category-website","tag-content-en","tag-marketing-en","tag-optimization","tag-search-engine-optimization-en","tag-website-optimization-en-2","entry","no-media"],"yoast_head":"\nTechnical SEO and why is it so important for any website?<\/title>\n<meta name=\"description\" content=\"Technical SEO refers to website and server optimization that helps search engine crawlers index and index the pages of a site more efficiently, and therefore improved organic rankings.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/digitizer.rs\/en\/news-stories\/technical-seo-and-why-is-it-very-important-for-every-website\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Technical SEO and Why It's Important - 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