{"id":27216,"date":"2024-11-14T15:26:26","date_gmt":"2024-11-14T14:26:26","guid":{"rendered":"https:\/\/www.digitizer.rs\/news-stories\/what-is-a-landing-page-and-why-is-it-extremely-important\/"},"modified":"2026-07-20T12:31:44","modified_gmt":"2026-07-20T10:31:44","slug":"what-is-a-landing-page-and-why-is-it-extremely-important","status":"publish","type":"post","link":"https:\/\/digitizer.rs\/en\/news-stories\/what-is-a-landing-page-and-why-is-it-extremely-important\/","title":{"rendered":"What is a landing page and why is it so important?"},"content":{"rendered":"
[vc_row full_width=”stretch_row” css=”.vc_custom_1587387095821{padding-top: 30px !important;padding-bottom: 30px !important;}”][vc_column][vc_column_text css=”.vc_custom_1585779020381{padding-bottom: 10px !important;}”]The first impression is important. A landing page<\/em> is a website<\/em> that a person “lands” on after clicking on an e-mail<\/em> address, advertisement or through some other communication channel. If a customer doesn’t like what they see right away, they probably won’t spend a lot of time on your website and getting to know your business. That’s why anyone who is serious about digital marketing knows that the most important step when you bring visitors to your website is to convert them into leads. <\/span>[\/vc_column_text][vc_column_text css=”.vc_custom_1585777999153{padding-top: 30px !important;padding-bottom: 10px !important;}”]\n

\u0160ta je landing page?<\/span><\/strong><\/span><\/h1>\n

Iz ovog razloga mnogo vremena, novca i resursa se posve\u0107uje ovom pitanju. Ali koji je najbolji na\u010din da se ovo u\u010dini? Bez sumnje to je dobar\u00a0landing page<\/em>!<\/span><\/p>\n

 <\/p>\n

Landing page<\/em>\u00a0je\u00a0web\u00a0<\/em>stranica koja omogu\u0107ava da prikupljate podatake o posetiocima sajta. Dobar\u00a0landing page<\/em>\u00a0je napravljen tako da cilja odre\u0111enu publiku, kojoj omogu\u0107ava da se upozna sa va\u0161om ponudom i sadr\u017eajem i na primamljiv na\u010din poku\u0161ava da ih prevede u slede\u0107u fazu reklamnog levka. Mo\u017eete, na primer, da im ponudite neki korisni besplatni sadr\u017eaj i tako pretvorite ve\u0107i procenat posetilaca u potencijalne klijente, istovremeno dobijaju\u0107i potrebne informacije o njima.<\/span><\/p>\n

 <\/p>\n

Olak\u0161ajte izbor<\/span><\/strong><\/h2>\n

Jednom kada se na\u0111u na va\u0161em\u00a0landing page<\/em>-u, korisnici treba da budu podstaknuti da preduzmu neku radnju, poput prijavljivanja na va\u0161u\u00a0e-mail\u00a0<\/em>listu ili kupovine va\u0161ih proizvoda. Ako korisnik preduzme specifi\u010dne \u017eeljene akcije, tada je va\u0161\u00a0landing page<\/em>\u00a0uspe\u0161an.<\/span><\/p>\n

Kada dizajnirate sajt<\/a><\/span> jedna od prvih stvari koja je na pameti je pru\u017eiti \u0161to vi\u0161e informacija. Svi \u017eele da budu sigurni da potencijalni kupci mogu prona\u0107i ono \u0161to tra\u017ee<\/a><\/span>, pa iz tog razloga nastoje da unesu \u0161to vi\u0161e informacija na sajt. Iako ovo nije nu\u017eno \u0161tetno za sajt, mo\u017ee biti pogubno za landing page.<\/em><\/span>[\/vc_column_text][vc_column_text css=”.vc_custom_1585778302307{padding-top: 10px !important;padding-bottom: 10px !important;}”]A landing page<\/em> usually encourages users to take only one action or action. Why? <\/span><\/p>\n

This is due to a phenomenon called the “paradox of choice.” Simply put, it means that the more options you provide people, the harder it is for them to make a decision and act. Choice paradox theory tells us that there is a point where providing too many options makes it difficult to make a decision<\/a><\/span> , and then it is very possible that consumers do not make any decision at all. A landing page<\/em> is therefore very important because it limits the number of decisions a visitor can make, allowing you to lead them to the outcome you want. <\/span><\/p>\n

<\/em><\/span><\/p>\n

Loud and clear<\/span><\/strong><\/h2>\n

Landing pages<\/em> are different from other pages on a website because they focus on specific, short-term goals in order to get the desired results. In addition to increasing conversions, improving paid advertising campaigns<\/a><\/span> , and providing new insights to your target audience, a landing page<\/em> can also increase your credibility. Users usually appreciate clear, simple messages that explain the value of what you offer. <\/span><\/p>\n

A well-planned landing page <\/em>shows your customers that you have their interest in mind. This is also the place where you can insert reviews about your product or service, which are an element of social proof<\/em>. It has been proven that social proof <\/em>increases conversion.<\/a><\/span> That is why it is very important that you pay special attention to this segment of your strategy. <\/span>[\/vc_column_text][vc_column_text css=”.vc_custom_1585778574681{padding-top: 10px !important;padding-bottom: 10px !important;}”]With a quality landing page<\/em>, you also strengthen your brand<\/a><\/span>. This is reflected through consistency in the layout, tone, style, and copy<\/em><\/a><\/span> of the site. Having a clear and strong brand has several advantages. When your customers don’t convert right away, a strong brand identity can help them remember you for future reference. This means that they may decide on you after a while or even recommend you to one of their friends.<\/span><\/p>\n

 <\/p>\n

What’s the landing page for?<\/span><\/strong><\/h2>\n

Too many companies send their leads from the internet to their homepages. You will retain a much larger number of leads<\/em> and get even more interested by simply sending them to targeted landing pages<\/em>. These pages provide a very easy way to generate leads that you can easily segment and drive further through the sales funnel. <\/span>[\/vc_column_text][vc_column_text css=”.vc_custom_1585812987598{padding-top: 10px !important;padding-bottom: 10px !important;}”]Every time a potential customer converts through a landing page<\/em>, you’re gathering valuable information about them. With this information, you can create profiles of users who are more likely to convert, and so you have a basic picture of potential customers even before they show up. <\/span><\/p>\n

By creating a landing page <\/em>, you’re creating another valuable source of data for your marketing strategy. By tracking and analyzing the metrics associated with your landing pages<\/em>, you can gather a lot of insights into your marketing efforts, which can help you optimize and improve your marketing. <\/span><\/p>\n

 <\/p>\n

<\/h2>\n

What are the basic elements of a loading page?<\/span><\/strong><\/h2>\n

Let’s take a look at the basic elements that every good landing page should include.<\/span><\/p>\n

The title<\/a><\/span> is the first thing visitors are likely to see when they land on the landin<\/em>g page.<\/em> A good headline summarizes the offer as clearly as possible and answers the question: What will visitors get from this conversion? A good copy <\/em>is implied. The text should explain the value of the offer in a clear, simple and convincing way. No long text, short and concise. Keywords<\/a><\/span>, as for any other part of the site, should be used on this page, in the title, headers<\/em> and text, in order to optimize it for search engines.<\/span>[\/vc_column_text][vc_column_text css=”.vc_custom_1585778894973{padding-top: 30px !important;padding-bottom: 10px !important;}”]Landing page<\/em>\u00a0koji sadr\u017ei relevantnu sliku pru\u017ea posetiocima opipljivu predstavu o tome \u0161ta \u0107e dobiti i \u010dini je vizuelno mnogo privla\u010dnijom.Veze za deljenje na dru\u0161tvenim mre\u017eama<\/a><\/span> omogu\u0107avaju posetiocima da lako podele stranicu sa svojim prijateljima pro\u0161iruju\u0107i tako doseg va\u0161e stranice. I mo\u017eda i najosetljiviji deo landing page<\/em>-a je forma za ostavljanje podataka. Ona treba da bude jasna i laka za upotrebu i da zahteva samo neophodne podatke.<\/span><\/p>\n

 <\/p>\n

Digitizer je za vas pripremio jo\u0161 interesantnih i edukativnih tekstova iz sveta digitalnog marketinga.<\/span> Kliknite ovde i prona\u0111ite temu koja vas zanima.<\/a><\/span>[\/vc_column_text][\/vc_column][\/vc_row][vc_row full_width=”stretch_row”][vc_column][vc_column_text]Made by Neboj\u0161a Radovanovi\u0107 \u2013 SEO Expert @Digitizer<\/em><\/span>[\/vc_column_text][\/vc_column][\/vc_row][vc_row full_width=”stretch_row” css=”.vc_custom_1587387105550{padding-top: 30px !important;padding-right: 30px !important;padding-bottom: 30px !important;padding-left: 30px !important;}”][vc_column][vc_btn title=”Back to News Stories” color=”black” align=”center” i_icon_fontawesome=”fa fa-bars” add_icon=”true” link=”url:https%3A%2F%2Fwww.digitizer.rs%2Fen%2Fnews-stories%2F|title:Back%20to%20NEWS%20%26%20STORIES|”][\/vc_column][\/vc_row]\n<\/div>","protected":false},"excerpt":{"rendered":"

[vc_row full_width=”stretch_row” css=”.vc_custom_1587387095821{padding-top: 30px !important;padding-bottom: 30px !important;}”][vc_column][vc_column_text css=”.vc_custom_1585779020381{padding-bottom: 10px !important;}”]The first impression is important. A landing page is a website that a person “lands” on after clicking on an e-mail address, advertisement or through some other communication channel. If a customer doesn’t like what they see right away, they probably won’t spend a lot of…<\/p>\n","protected":false},"author":13,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4384],"tags":[4410,4388,4403,4407,4401,4377,4376,4411],"post_series":[],"class_list":["post-27216","post","type-post","status-publish","format-standard","hentry","category-website","tag-business-en","tag-digital-en","tag-internet-en","tag-online-en","tag-optimization","tag-search-engine-optimization-en","tag-website-optimization-en-2","tag-wordpress-en","entry","no-media"],"yoast_head":"\nWhat is a landing page and why is it so important?<\/title>\n<meta name=\"description\" content=\"A landing page is a website that a person "lands" on after clicking on an e-mail address, advertisement or through some other communication channel. 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