{"id":27253,"date":"2024-11-14T15:26:42","date_gmt":"2024-11-14T14:26:42","guid":{"rendered":"https:\/\/www.digitizer.rs\/news-stories\/tiktok-for-businesses-why-is-it-important\/"},"modified":"2026-07-20T12:31:44","modified_gmt":"2026-07-20T10:31:44","slug":"tiktok-for-businesses-why-is-it-important","status":"publish","type":"post","link":"https:\/\/digitizer.rs\/en\/news-stories\/tiktok-for-businesses-why-is-it-important\/","title":{"rendered":"TikTok for businesses &#8211; why is it important?"},"content":{"rendered":"<div class=\"wpb-content-wrapper\" id=\"wpb-content-root\">[vc_row full_width=&#8221;stretch_row&#8221; css=&#8221;.vc_custom_1616420741023{padding-top: 20px !important;padding-bottom: 30px !important;}&#8221;][vc_column][vc_column_text css=&#8221;.vc_custom_1623826828790{padding-top: 30px !important;padding-bottom: 30px !important;}&#8221; font_family=&#8221;Open Sans&#8221;]<span style=\"color: #333333;\"><span style=\"font-weight: 400;\">If you haven&#8217;t heard of<\/span> <i><span style=\"font-weight: 400;\">TikTok<\/span><\/i> until now <span style=\"font-weight: 400;\">, it&#8217;s an ideal opportunity to get to know this social network, which we already wrote about in<\/span> <span style=\"color: #ff6600;\"><a style=\"color: #ff6600;\" href=\"https:\/\/digitizer.rs\/en\/news-stories\/what-is-tiktok\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">one of our previous blogs.<\/span><\/a><\/span><span style=\"font-weight: 400;\">. Na prethodnom linku mo\u017eete da dobijete odgovor na pitanje \u0161ta je   <\/span><i><span style=\"font-weight: 400;\">TikTok<\/span><\/i> , and in the following text we will deal with the question of why TikTok is important for businesses and why it is necessary for them to be on this <span style=\"color: #ff6600;\"><a style=\"color: #ff6600;\" href=\"https:\/\/www.digitizer.rs\/usluge\/digitalni-marketing\/drustvene-mreze\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">social network<\/span><\/a><\/span> <span style=\"font-weight: 400;\"><em>right<\/em> now<\/span> <span style=\"font-weight: 400;\">.<\/span><\/span><\/p>\n<p><span style=\"color: #333333;\"><span style=\"font-weight: 400;\">This platform is already on a serious path to exceed the number of one billion users, which may be expected in 2021 and which will put it on par with   <\/span><i><span style=\"font-weight: 400;\">Instagram<\/span><\/i><span style=\"font-weight: 400;\">in terms of reach. To begin with, only this information is enough to understand the potential for businesses and advertising on this platform. <\/span><\/span>[\/vc_column_text][vc_column_text css=&#8221;.vc_custom_1623826590047{padding-top: 30px !important;padding-bottom: 30px !important;}&#8221; font_family=&#8221;Open Sans&#8221;]\n<h1><span style=\"color: #ff6600;\"><strong>Why is TikTok important for businesses?<\/strong><\/span><\/h1>\n<p><span style=\"color: #333333;\"><span style=\"font-weight: 400;\">In order to get the most out of what<\/span> <i><span style=\"font-weight: 400;\">TikTok<\/span><\/i> <span style=\"font-weight: 400;\">can provide, first and foremost &#8211; the most important thing is to understand the functioning of this social network and understand the audience, that is, the users who are there, considering that this is a social network that is mostly used by the younger population.<\/span><\/span><\/p>\n<p><span style=\"color: #333333;\"><span style=\"font-weight: 400;\">Businesses whose<\/span> <span style=\"color: #ff6600;\"><a style=\"color: #ff6600;\" href=\"https:\/\/digitizer.rs\/en\/news-stories\/what-is-the-target-audience-and-how-to-define-it\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">target group<\/span><\/a><\/span><span style=\"font-weight: 400;\">  includes the younger population should immediately get familiar with this platform and research how to get the most out of it. Stay until the end of this text, because that&#8217;s exactly what we&#8217;re going to write about. <\/span><\/span><\/p>\n<p>&nbsp;<\/p>\n<h2><strong><span style=\"color: #ff6600;\">TikTok facts<\/span><\/strong><\/h2>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"color: #333333;\"><span style=\"font-weight: 400;\">689 million users use<\/span> <i><span style=\"font-weight: 400;\">TikTok<\/span><\/i> <span style=\"font-weight: 400;\">on a monthly basis<\/span><\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"color: #333333;\"><span style=\"font-weight: 400;\">35% of marketing professionals plan to use<\/span> <i><span style=\"font-weight: 400;\">TikTok<\/span><\/i> <span style=\"font-weight: 400;\">for influencer marketing in 2021.<\/span><\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"color: #333333;\"><span style=\"font-weight: 400;\">7 out of 10 teenagers in America use<\/span> <i><span style=\"font-weight: 400;\">TikTok<\/span><\/i><\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p><span style=\"color: #333333;\"><span style=\"font-weight: 400;\">How attractive the video format that is represented on<\/span> <i><span style=\"font-weight: 400;\">TikTok<\/span><\/i> <span style=\"font-weight: 400;\">is to users and how much it affects the retention of users on the platform is also shown by the fact that competing platforms, such as<\/span> <i><span style=\"font-weight: 400;\">Instagram<\/span><\/i> <span style=\"font-weight: 400;\">and<\/span> <i><span style=\"font-weight: 400;\">YouTube<\/span><\/i><span style=\"font-weight: 400;\">-a, introduced their own versions of such a video format. They are in question   <\/span><span style=\"color: #ff6600;\"><a style=\"color: #ff6600;\" href=\"https:\/\/digitizer.rs\/en\/news-stories\/how-to-use-instagram-reels\/\" target=\"_blank\" rel=\"noopener\"><i><span style=\"font-weight: 400;\">Instagram Reels<\/span><\/i><\/a><\/span> <span style=\"font-weight: 400;\">and<\/span> <span style=\"color: #ff6600;\"><a style=\"color: #ff6600;\" href=\"https:\/\/digitizer.rs\/en\/news-stories\/youtube-shorts-are-also-entering-the-race\/\" target=\"_blank\" rel=\"noopener\"><i><span style=\"font-weight: 400;\">Youtube Shorts.<\/span><\/i><\/a><\/span><\/span><\/p>\n<p>&nbsp;<\/p>\n<h2><span style=\"color: #ff6600;\"><strong>6 Ways Businesses Can Use TikTok<\/strong><\/span><\/h2>\n<p><span style=\"color: #333333;\">Check out 6 ideas on how to effectively use TikTok for businesses.<\/span><\/p>\n<p>&nbsp;<\/p>\n<ol>\n<li>\n<h3><span style=\"color: #ff6600;\"><strong>Hashtag challenges<\/strong><\/span><\/h3>\n<\/li>\n<\/ol>\n<p>Using <em>hashtag challenges<\/em> gives users the opportunity to copy the challenge that you as a business have set (designed) with a clearly thought out goal in the background. <em>Sharing<\/em> the challenge by users can make the challenge go viral and add a lot to the brand. With the help of content of this type, you can easily present your product and increase brand <em>awareness<\/em> . <\/p>\n<p>&nbsp;<\/p>\n<ol start=\"2\">\n<li>\n<h3><span style=\"color: #ff6600;\"><strong>Influencer marketing<\/strong><\/span><\/h3>\n<\/li>\n<\/ol>\n<p>Influencers have a lot of power on <em>TikTok<\/em> . This power is reflected in the large <em>reach<\/em> that can be made, given that <em>TikTok<\/em> is the social network with the largest organic reach. Thus, with the help of influencers, you can target the right target group and reach a large number of users.  <\/p>\n<p>&nbsp;<\/p>\n<ol start=\"3\">\n<li>\n<h3><span style=\"color: #ff6600;\"><strong>Tutorials<\/strong><\/span><\/h3>\n<\/li>\n<\/ol>\n<p>Video tutorials are used to explain and show users how to do something. Video tutorials related to <em>fashion<\/em> and <em>make-up are the most represented,<\/em> but there is a wide range of topics that you can try and see what the results will be. In this way, you can present your product and all its benefits, provide users with essential information about the product, and use influencers to spread your messages through tutorials.  <\/p>\n<p>&nbsp;<\/p>\n<ol start=\"4\">\n<li>\n<h3><span style=\"color: #ff6600;\"><strong>UGC (User-generated content)<\/strong><\/span><\/h3>\n<\/li>\n<\/ol>\n<p><em>TikTok<\/em> is a huge platform for user interaction. User-generated content about your brand or product is one of the best ways to make your product go viral. This way you will reach a large number of users and learn a lot about how users perceive your product.  <\/p>\n<p>&nbsp;<\/p>\n<ol start=\"5\">\n<li>\n<h3><span style=\"color: #ff6600;\"><strong>Giveaways<\/strong><\/span><\/h3>\n<\/li>\n<\/ol>\n<p>As in other social networks, the use <em>of giveaways<\/em> leads to a large number of interactions with users, because they have the opportunity to receive your product, get a discount, etc.<\/p>\n<p>&nbsp;<\/p>\n<ol start=\"6\">\n<li>\n<h3><span style=\"color: #ff6600;\"><strong>Live Streams<\/strong><\/span><\/h3>\n<\/li>\n<\/ol>\n<p>Brands have the ability to present their product in real time in countless creative ways. In this way, they can take advantage of <em>Live Stream<\/em> and present their product in a longer video duration than standard lengths. <\/p>\n[\/vc_column_text][vc_column_text css=&#8221;.vc_custom_1623826430901{padding-top: 30px !important;padding-bottom: 30px !important;}&#8221; font_family=&#8221;Open Sans&#8221;]\n<h2><span style=\"color: #ff6600;\"><strong>A few more tips<\/strong><\/span><\/h2>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400; color: #333333;\">Be authentic<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"color: #333333;\"><span style=\"font-weight: 400;\">Keep up with trends<\/span> <span style=\"font-weight: 400;\">on<\/span> <i><span style=\"font-weight: 400;\">TikTok<\/span><\/i><\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"color: #333333;\"><span style=\"font-weight: 400;\">Use<\/span> <span style=\"font-weight: 400;\">relevant<\/span> <span style=\"color: #ff6600;\"><a style=\"color: #ff6600;\" href=\"https:\/\/digitizer.rs\/en\/news-stories\/how-to-really-use-hashtags\/\" target=\"_blank\" rel=\"noopener\"><i><span style=\"font-weight: 400;\">hashtags<\/span><\/i><\/a><\/span><\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400; color: #333333;\">Reply to all comments and messages<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400; color: #333333;\">Use trending music in your videos<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"color: #333333;\"><span style=\"font-weight: 400;\">Use<\/span> <i><span style=\"font-weight: 400;\">TikTok<\/span><\/i> <span style=\"font-weight: 400;\">effects<\/span><\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400; color: #333333;\">Work with micro influencers<\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p><span style=\"color: #333333;\"><span style=\"font-weight: 400;\">Although quite specific due to its completely unique content and audience,<\/span> <i><span style=\"font-weight: 400;\">TikTok<\/span><\/i><span style=\"font-weight: 400;\">  represents a serious platform that can bring a lot of benefits to certain businesses. If your target group is not currently on   <\/span>To <i><span style=\"font-weight: 400;\">TikTok<\/span><\/i> <span style=\"font-weight: 400;\">, think long term because just having a presence on this platform can certainly contribute to the growth of your brand.<\/span><\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"color: #333333;\"><span style=\"font-weight: 400;\">For more news and interesting stories from digital marketing,<\/span> <span style=\"color: #ff6600;\"><a style=\"color: #ff6600;\" href=\"https:\/\/digitizer.rs\/en\/news-stories\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">visit our blog page<\/span><\/a><\/span> <span style=\"font-weight: 400;\">or<\/span> <span style=\"color: #ff6600;\"><a style=\"color: #ff6600;\" href=\"https:\/\/www.instagram.com\/webdigitizer\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">follow our Instagram profile.<\/span><\/a><\/span><\/span>[\/vc_column_text][\/vc_column][\/vc_row][vc_row full_width=&#8221;stretch_row&#8221;][vc_column][vc_separator color=&#8221;orange&#8221; align=&#8221;align_left&#8221; border_width=&#8221;5&#8243; el_width=&#8221;20&#8243; css=&#8221;.vc_custom_1623826040711{padding-bottom: 20px !important;}&#8221;][vc_column_text]<span style=\"color: #333333;\"><em>Made by Mladen Radosavljevi\u0107 &#8211; Senior Account Manager @Digitizer<\/em><\/span>[\/vc_column_text][\/vc_column][\/vc_row][vc_row full_width=&#8221;stretch_row&#8221; css=&#8221;.vc_custom_1587387018476{padding-top: 30px !important;padding-right: 30px !important;padding-bottom: 30px !important;padding-left: 30px !important;}&#8221;][vc_column][vc_column_text][vc_btn title=&#8221;Back to News &amp; Stories&#8221; style=&#8221;gradient-custom&#8221; gradient_custom_color_1=&#8221;#000000&#8243; gradient_custom_color_2=&#8221;#515151&#8243; align=&#8221;center&#8221; link=&#8221;url:https%3A%2F%2Fwww.digitizer.rs%2Fnews-stories%2F|title:Back%20to%20NEWS%20%26amp%3B%20STORIES|&#8221;][\/vc_column_text][\/vc_column][\/vc_row]\n<\/div>","protected":false},"excerpt":{"rendered":"<p>[vc_row full_width=&#8221;stretch_row&#8221; css=&#8221;.vc_custom_1616420741023{padding-top: 20px !important;padding-bottom: 30px !important;}&#8221;][vc_column][vc_column_text css=&#8221;.vc_custom_1623826828790{padding-top: 30px !important;padding-bottom: 30px !important;}&#8221; font_family=&#8221;Open Sans&#8221;]If you haven&#8217;t heard of TikTok until now , it&#8217;s an ideal opportunity to get to know this social network, which we already wrote about in one of our previous blogs.. Na prethodnom linku mo\u017eete da dobijete odgovor na pitanje \u0161ta je&hellip;<\/p>\n","protected":false},"author":13,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4383,4371],"tags":[4391,4390,4378,4387,4388,4403,4402,4407,4437,4404,4447],"post_series":[],"class_list":["post-27253","post","type-post","status-publish","format-standard","hentry","category-digital-marketing-en","category-social-media-management","tag-ads-en","tag-adverts-en","tag-content-en","tag-copy-en","tag-digital-en","tag-internet-en","tag-marketing-en","tag-online-en","tag-remarketing-en","tag-the-video","tag-tiktok-en","entry","no-media"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>TikTok for businesses - why is it important? - Digitizer<\/title>\n<meta name=\"description\" content=\"TikTok for businesses requires an understanding of how this social network works and an understanding of the audience that uses it. 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