{"id":27454,"date":"2024-11-14T15:27:18","date_gmt":"2024-11-14T14:27:18","guid":{"rendered":"https:\/\/www.digitizer.rs\/news-stories\/what-is-error-404-and-how-does-it-affect-your-sites-seo\/"},"modified":"2026-07-20T12:31:45","modified_gmt":"2026-07-20T10:31:45","slug":"what-is-error-404-and-how-does-it-affect-your-sites-seo","status":"publish","type":"post","link":"https:\/\/digitizer.rs\/en\/news-stories\/what-is-error-404-and-how-does-it-affect-your-sites-seo\/","title":{"rendered":"What is Error 404 and how does it affect your site&#8217;s SEO?"},"content":{"rendered":"<div class=\"wpb-content-wrapper\" id=\"wpb-content-root\">[vc_row full_width=&#8221;stretch_row&#8221; css=&#8221;.vc_custom_1587386989437{padding-top: 30px !important;padding-bottom: 30px !important;}&#8221;][vc_column][vc_column_text css=&#8221;.vc_custom_1589463327968{padding-bottom: 10px !important;}&#8221;]<span style=\"font-family: 'Open Sans'; color: #333333;\">When was the last time you clicked on a link and instead of arriving at the desired <em>web<\/em> page, you ended up with an error saying that the page does not exist? The message you received reads: &#8221; <em>Error 404 not found<\/em> &#8220;. <\/span><\/p>\n<p><span style=\"font-family: 'Open Sans'; color: #333333;\">What does <em>Error<\/em> 404 mean? A 404 error is nothing but a standardized HTTP ( <em>Hypertext Transfer Protocol<\/em> ) status code that you will see in the form of a message sent from the server. The error message comes in response to an HTTP request sent through the browser.  <\/span>[\/vc_column_text][vc_column_text css=&#8221;.vc_custom_1655203095092{padding-top: 15px !important;padding-bottom: 10px !important;}&#8221;]<span style=\"font-family: 'Open Sans'; color: #333333;\">The basic message indicates that the user has successfully connected to the server, but the server cannot find the requested information.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h1><strong><span style=\"color: #ff6600;\">What is Error 404 and when does it happen?<\/span><\/strong><\/h1>\n<p><span style=\"font-family: 'Open Sans'; color: #333333;\">A 404 error occurs when users try to follow dead or broken links, and they in turn return an <em>Error<\/em> 404 message. These errors are among the most common on the Internet. The message can come in different forms:  <\/span><\/p>\n<p>&nbsp;<\/p>\n<ul>\n<li><em><span style=\"font-family: 'Open Sans'; color: #333333;\">404 error<\/span><\/em><\/li>\n<li><em><span style=\"font-family: 'Open Sans'; color: #333333;\">Error 404<\/span><\/em><\/li>\n<li><em><span style=\"font-family: 'Open Sans'; color: #333333;\">404 not found<\/span><\/em><\/li>\n<li><em><span style=\"font-family: 'Open Sans'; color: #333333;\">HTTP error 404<\/span><\/em><\/li>\n<li><em><span style=\"font-family: 'Open Sans'; color: #333333;\">404 error page not found<\/span><\/em><\/li>\n<li><em><span style=\"font-family: 'Open Sans'; color: #333333;\">Error 404 not found<\/span><\/em><\/li>\n<li><em><span style=\"font-family: 'Open Sans'; color: #333333;\">HTTP 404 not found<\/span><\/em><\/li>\n<li><em><span style=\"font-family: 'Open Sans'; color: #333333;\">Error code 404<\/span><\/em><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<h2><strong><span style=\"font-family: 'Open Sans'; color: #ff6600;\">What causes Error 404 not found?<\/span><\/strong><\/h2>\n<p><span style=\"font-family: 'Open Sans'; color: #333333;\">The most common reason you see an <em>Error<\/em> 404 page is when the content of the page has been deleted or moved to another URL. Other reasons for the appearance of this message can be various, but it is always a problem related to the URL, a problem with the server or the domain.   <\/span><\/p>\n<p><span style=\"font-family: 'Open Sans'; color: #333333;\">It is not uncommon for dead links to remain on a site for a long time as site owners are unaware that their linked content has been moved or deleted for a long time. There are numerous website pages that appear in search results even though they are no longer available at the specified URL. <\/span>[\/vc_column_text][vc_column_text css=&#8221;.vc_custom_1589464180365{padding-top: 10px !important;padding-bottom: 10px !important;}&#8221;]<span style=\"color: #333333; font-family: 'Open Sans';\">Other <em>websites<\/em> linked to dead or broken links are usually not notified that the site in question no longer exists or has been moved to a new URL. Therefore, it is necessary to check more often if somewhere on the site there are pages and links that do not work. <\/span><\/p>\n<p>&nbsp;<\/p>\n<h2><strong><span style=\"color: #ff6600; font-family: 'Open Sans';\">What problems can this error cause?<\/span><\/strong><\/h2>\n<p><span style=\"color: #333333; font-family: 'Open Sans';\">If you have a lot of 404 pages on your site, users will spend less time on it. And the longer you have the broken link on your site, the more users will see the error. <\/span><\/p>\n<p><span style=\"color: #333333; font-family: 'Open Sans';\">Search engine algorithms pay special attention to the way users behave on your site. Their online behavior plays a big role in the ranking process. And Error 404 is an inconvenience you don&#8217;t want your visitors to encounter. Once they see that the content they are trying to reach is not available, they will leave your site and go to a competitor.   <\/span><\/p>\n<p><span style=\"color: #333333; font-family: 'Open Sans';\">In addition to a negative user experience, high <em>bounce rates<\/em> can negatively affect your SEO. There are indications that <em>Bounce Rate<\/em> is a fairly significant ranking factor. <\/span><\/p>\n<p>&nbsp;<\/p>\n<h2><strong><span style=\"color: #ff6600; font-family: 'Open Sans';\">Checking and tracking this error on the site<\/span><\/strong><\/h2>\n<p><span style=\"color: #333333; font-family: 'Open Sans';\">Now that you know what a 404 error means, you can turn to what you can do to spot and track them on your site. You can find various tools on the Internet that crawl websites and find pages with this error. <\/span>[\/vc_column_text][vc_column_text css=&#8221;.vc_custom_1643795182018{padding-top: 10px !important;padding-bottom: 10px !important;}&#8221;]<span style=\"color: #333333; font-family: 'Open Sans';\">Some of the more popular tools that allow you to find these errors are: <span style=\"color: #fd6600;\"><a style=\"color: #fd6600;\" href=\"https:\/\/search.google.com\/search-console\/about\">Google Search Console<\/a> , <a style=\"color: #fd6600;\" href=\"https:\/\/validator.w3.org\/checklink\">V3C Link Checker<\/a> ,<\/span><\/span> <span style=\"color: #fd6600;\"><a style=\"color: #fd6600;\" href=\"https:\/\/www.deadlinkchecker.com\/\"><span style=\"font-family: 'Open Sans';\">Dead Link Checker<\/span><\/a><\/span><span style=\"font-family: 'Open Sans';\"><span style=\"color: #fd6600;\">.<\/span> As occurrences of these errors are quite harmful, it is necessary to devise the best way to reduce and overcome the damage. This is achieved by creating special pages tailored to appear on this occasion. <\/span><\/p>\n<p>&nbsp;<\/p>\n<h2><strong><span style=\"color: #ff6600; font-family: 'Open Sans';\">The importance of creating<\/span><\/strong> <strong><span style=\"color: #ff6600; font-family: 'Open Sans';\">a custom<\/span><\/strong> <strong><span style=\"color: #ff6600; font-family: 'Open Sans';\">page for this error<\/span><\/strong><\/h2>\n<p><span style=\"color: #333333; font-family: 'Open Sans';\">One of the main goals of effective <span style=\"color: #fd6600;\"><a style=\"color: #fd6600;\" href=\"https:\/\/www.digitizer.rs\/usluge-portfolio\/izrada-i-dizajn-sajtova\/\"><em>web<\/em> design<\/a><\/span> is to keep users on the site without having to look for an alternative. This is exactly the reason why you should consider creating special custom pages that are displayed when a 404 error occurs. The goal is to attract and retain the user&#8217;s attention, offering an explanation of why they reached the page in question and proposing a solution according to their needs.  <\/span>[\/vc_column_text][vc_column_text css=&#8221;.vc_custom_1589463843843{padding-top: 10px !important;padding-bottom: 10px !important;}&#8221;]<span style=\"color: #333333; font-family: 'Open Sans';\">Today when everyone is looking for ways to improve the user interface and user experience creating a custom page for this error plays an important role if you want to deliver a good <em>user experience<\/em> . You let users know why they encountered a problem and then provide them with one or more solutions to keep them on your site.   <\/span><\/p>\n<p>&nbsp;<\/p>\n<h2><strong><span style=\"color: #ff6600; font-family: 'Open Sans';\">What does Google say about this?<\/span><\/strong><\/h2>\n<p><span style=\"color: #333333; font-family: 'Open Sans';\">The guidelines provided by<\/span> <span style=\"color: #fd6600;\"><span style=\"font-family: 'Open Sans';\"><a style=\"color: #fd6600;\" href=\"https:\/\/www.google.rs\/\">Google<\/a><\/span><\/span> <span style=\"color: #333333; font-family: 'Open Sans';\">regarding this error and creating a separate page for this error are as follows:<\/span><\/p>\n<ul>\n<li><span style=\"color: #333333; font-family: 'Open Sans';\">The page should follow the same style and navigation as the rest of the site.<\/span><\/li>\n<li><span style=\"color: #333333; font-family: 'Open Sans';\">The page should contain links to popular site pages.<\/span><\/li>\n<li><span style=\"color: #333333; font-family: 'Open Sans';\">Users should be given the option to report a broken link.<\/span><\/li>\n<\/ul>\n[\/vc_column_text][vc_column_text css=&#8221;.vc_custom_1589464038590{padding-top: 10px !important;padding-bottom: 10px !important;}&#8221;]<span style=\"font-family: Open Sans;\"><span style=\"color: #fd6600;\"><a style=\"color: #fd6600;\" href=\"https:\/\/digitizer.rs\/en\/news-stories\/\">You can find<\/a><\/span> more articles about <em>web<\/em> design and other topics about successful online presence on our blog.<\/span><\/p>\n<p>&nbsp;<\/p>\n[\/vc_column_text][\/vc_column][\/vc_row][vc_row full_width=&#8221;stretch_row&#8221;][vc_column][vc_column_text]<span style=\"color: #333333;\"><em>Made by Neboj\u0161a Radovanovi\u0107 \u2013 SEO Expert @Digitizer<\/em><\/span>[\/vc_column_text][\/vc_column][\/vc_row][vc_row full_width=&#8221;stretch_row&#8221; css=&#8221;.vc_custom_1587387018476{padding-top: 30px !important;padding-right: 30px !important;padding-bottom: 30px !important;padding-left: 30px !important;}&#8221;][vc_column][vc_btn title=&#8221;Back to News &amp; Stories&#8221; color=&#8221;black&#8221; align=&#8221;center&#8221; i_icon_fontawesome=&#8221;fa fa-bars&#8221; add_icon=&#8221;true&#8221; link=&#8221;url:https%3A%2F%2Fwww.digitizer.rs%2Fnews-stories%2F|title:Back%20to%20NEWS%20%26amp%3B%20STORIES|&#8221;][\/vc_column][\/vc_row]\n<\/div>","protected":false},"excerpt":{"rendered":"<p>[vc_row full_width=&#8221;stretch_row&#8221; css=&#8221;.vc_custom_1587386989437{padding-top: 30px !important;padding-bottom: 30px !important;}&#8221;][vc_column][vc_column_text css=&#8221;.vc_custom_1589463327968{padding-bottom: 10px !important;}&#8221;]When was the last time you clicked on a link and instead of arriving at the desired web page, you ended up with an error saying that the page does not exist? The message you received reads: &#8221; Error 404 not found &#8220;. What does Error&hellip;<\/p>\n","protected":false},"author":13,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4384],"tags":[4410,4378,4388,4403,4402,4407,4401,4377,4400],"post_series":[],"class_list":["post-27454","post","type-post","status-publish","format-standard","hentry","category-website","tag-business-en","tag-content-en","tag-digital-en","tag-internet-en","tag-marketing-en","tag-online-en","tag-optimization","tag-search-engine-optimization-en","tag-strategy","entry","no-media"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>What is Error 404 and how it affects your site&#039;s SEO<\/title>\n<meta name=\"description\" content=\"Error 404 indicates that the user has successfully connected to the server, but the server cannot find the requested information.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/digitizer.rs\/en\/news-stories\/what-is-error-404-and-how-does-it-affect-your-sites-seo\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"What is Error 404 and how does it affect your site&#039;s SEO? - Digitizer\" \/>\n<meta property=\"og:description\" content=\"Error 404 indicates that the user has successfully connected to the server, but the server cannot find the requested information.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/digitizer.rs\/en\/news-stories\/what-is-error-404-and-how-does-it-affect-your-sites-seo\/\" \/>\n<meta property=\"og:site_name\" content=\"Digitizer\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/webdigitizer\" \/>\n<meta property=\"article:published_time\" content=\"2024-11-14T14:27:18+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-07-20T10:31:45+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.digitizer.rs\/pictures\/sta-je-error-404.jpg\" \/>\n<meta name=\"author\" content=\"Digitizer\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:title\" content=\"How to choose a WordPress theme for a website? - Digitizer\" \/>\n<meta name=\"twitter:description\" content=\"How to choose a WordPress theme for a website can sometimes be a difficult task. 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