{"id":27455,"date":"2024-11-14T15:27:18","date_gmt":"2024-11-14T14:27:18","guid":{"rendered":"https:\/\/www.digitizer.rs\/news-stories\/what-metrics-in-google-analytics-should-be-tracked\/"},"modified":"2026-07-20T12:31:45","modified_gmt":"2026-07-20T10:31:45","slug":"what-metrics-in-google-analytics-should-be-tracked","status":"publish","type":"post","link":"https:\/\/digitizer.rs\/en\/news-stories\/what-metrics-in-google-analytics-should-be-tracked\/","title":{"rendered":"What metrics in Google Analytics should be tracked?"},"content":{"rendered":"<div class=\"wpb-content-wrapper\" id=\"wpb-content-root\">[vc_row full_width=&#8221;stretch_row&#8221; css=&#8221;.vc_custom_1587387151326{padding-top: 30px !important;padding-bottom: 30px !important;}&#8221;][vc_column][vc_column_text css=&#8221;.vc_custom_1587992025742{padding-top: 30px !important;padding-bottom: 30px !important;}&#8221;]<span style=\"color: #333333; font-family: 'Open Sans';\">In <span style=\"color: #fd6600;\"><a style=\"color: #fd6600;\" href=\"https:\/\/digitizer.rs\/en\/news-stories\/how-to-set-the-basic-settings-of-google-analytics\/\"><span style=\"font-weight: 400;\">one of the previous articles,<\/span><\/a><\/span> <span style=\"font-weight: 400;\">we wrote about the<\/span> <span style=\"color: #fd6600;\"><a style=\"color: #fd6600;\" href=\"https:\/\/analytics.google.com\/analytics\/web\/\"><i><span style=\"font-weight: 400;\">Google Analytics<\/span><\/i><\/a><\/span> approach<span style=\"font-weight: 400;\">  platform, as well as the most basic concepts related to it. In our new article, we will write about what are the metrics in Google Analytics that should be monitored. <\/span><\/span><\/p>\n<p>&nbsp;<\/p>\n<h1><span style=\"color: #ff6600;\"><strong><span style=\"font-family: 'Open Sans';\">Metrics in Google Analytics<\/span><\/strong><\/span><\/h1>\n<p><span style=\"color: #333333; font-family: 'Open Sans';\"><span style=\"font-weight: 400;\">Metrics in<\/span> <i><span style=\"font-weight: 400;\">Google<\/span><\/i> <span style=\"font-weight: 400;\">analytics are a set of performance data associated with an action on your site. In a concrete example, it can be how many people visited your site in the previous month, how long on average people stay on the site, how long they stay on a certain page, etc. <\/span><\/span>[\/vc_column_text][vc_column_text css=&#8221;.vc_custom_1587991915849{padding-top: 30px !important;padding-bottom: 30px !important;}&#8221;]\n<h2><span style=\"color: #ff6600;\"><strong><span style=\"font-family: 'Open Sans';\">What are the most important metrics in Google Analytics?<\/span><\/strong><\/span><\/h2>\n<p><span style=\"font-weight: 400; color: #333333; font-family: 'Open Sans';\">It certainly depends on your goals and the intention with which the site was created. If you write blogs, your goal will certainly be to attract as many people as possible and to have them stay as long as possible on your site. <\/span><\/p>\n<p><span style=\"font-weight: 400; color: #333333; font-family: 'Open Sans';\">Below we will explain a few terms, after which it will be much easier for you to decide what you want to track on your site.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h4><span style=\"color: #ff6600;\"><strong><span style=\"font-family: 'Open Sans';\">Traffic  <\/span><\/strong><\/span><\/h4>\n<p><span style=\"color: #333333; font-family: 'Open Sans';\"><span style=\"font-weight: 400;\">This is the most basic metric and represents the traffic to your site. It shows the number of people who visited your site in a certain period. <\/span><\/span><\/p>\n<p>&nbsp;<\/p>\n<h4><span style=\"color: #ff6600;\"><strong><span style=\"font-family: 'Open Sans';\">Traffic source<\/span><\/strong><\/span><\/h4>\n<p><span style=\"color: #333333; font-family: 'Open Sans';\"><span style=\"font-weight: 400;\">This metric provides an easy way to find out which channels bring the most traffic to your site.<\/span><\/span>[\/vc_column_text][vc_column_text css=&#8221;.vc_custom_1587991967916{padding-top: 30px !important;padding-bottom: 30px !important;}&#8221;]<span style=\"font-weight: 400; color: #333333; font-family: 'Open Sans';\">The average time spent on the site shows how much time the user spends on the site on average. This is an extremely good indicator of the content on the site. If the users find the content interesting, relevant and educational, the chances are that they will stay longer on the site.  <\/span><\/p>\n<p>&nbsp;<\/p>\n<h4><strong><span style=\"color: #ff6600; font-family: 'Open Sans';\">Top pages<\/span><\/strong><\/h4>\n<p><span style=\"color: #333333; font-family: 'Open Sans';\"><span style=\"font-weight: 400;\">It is designed to provide you with data on the most visited pages on the site, giving you an answer to the question of which pages are successful and which should be better optimized in terms of content.<\/span><\/span>[\/vc_column_text][vc_column_text css=&#8221;.vc_custom_1587992067395{padding-top: 30px !important;padding-bottom: 30px !important;}&#8221;]\n<h4><span style=\"color: #ff6600;\"><strong><span style=\"font-family: 'Open Sans';\">Bounce rate<\/span><\/strong><\/span><\/h4>\n<p><span style=\"color: #333333; font-family: 'Open Sans';\"><span style=\"font-weight: 400;\">It represents the percentage of people who leave the site after opening only one page &#8211;<\/span> <i><span style=\"font-weight: 400;\">Landing page<\/span><\/i> <span style=\"font-weight: 400;\">.<\/span><\/span><\/p>\n<p>&nbsp;<\/p>\n<p><strong><span style=\"color: #ff6600; font-family: 'Open Sans';\">User behavior flow<\/span><\/strong><\/p>\n<p><span style=\"color: #333333; font-family: 'Open Sans';\"><span style=\"font-weight: 400;\">It shows the flow of user behavior on the site. Here is a view of how users move through the pages on your site. Starting from    <\/span><i><span style=\"font-weight: 400;\">Landing page,<\/span><\/i> <span style=\"font-weight: 400;\">then to the pages from which they leave the site.<\/span><\/span>[\/vc_column_text][vc_column_text css=&#8221;.vc_custom_1587912131003{padding-top: 30px !important;padding-bottom: 30px !important;}&#8221;]<span style=\"font-weight: 400; color: #333333; font-family: 'Open Sans';\">In addition to the above, there are many more metrics like the standard ones &#8211; gender, age, location of the user, whether they visited the site from a phone or a computer, what kind of system they use on the device, etc.<\/span><\/p>\n<p> <span style=\"font-weight: 400; color: #333333; font-family: 'Open Sans';\">Which of the listed metrics is best for you, as we mentioned before, depends on your goals that need to be set beforehand.<\/span><\/p>\n<p> <span style=\"color: #333333; font-family: 'Open Sans';\"><span style=\"font-weight: 400;\">Digitizer has prepared for you more interesting and educational texts from the world of digital marketing.<\/span> <span style=\"color: #fd6600;\"><a style=\"color: #fd6600;\" href=\"https:\/\/digitizer.rs\/en\/news-stories\/\"><span style=\"font-weight: 400;\">Click here and find a topic that interests you.<\/span><\/a><\/span><\/span>[\/vc_column_text][\/vc_column][\/vc_row][vc_row full_width=&#8221;stretch_row&#8221;][vc_column][vc_column_text]<span style=\"color: #000000;\"><em>Made by Nemanja Nedeljkovic<\/em> <em>&#8211; Senior Account Manager @Digitizer<\/em><\/span>[\/vc_column_text][\/vc_column][\/vc_row][vc_row full_width=&#8221;stretch_row&#8221; css=&#8221;.vc_custom_1587387160001{padding-top: 30px !important;padding-right: 30px !important;padding-bottom: 30px !important;padding-left: 30px !important;}&#8221;][vc_column][vc_btn title=&#8221;Back to News &amp; Stories&#8221; color=&#8221;black&#8221; align=&#8221;center&#8221; i_icon_fontawesome=&#8221;fa fa-bars&#8221; add_icon=&#8221;true&#8221; link=&#8221;url:https%3A%2F%2Fwww.digitizer.rs%2Fnews-stories%2F|title:Back%20to%20NEWS%20%26amp%3B%20STORIES|&#8221;][\/vc_column][\/vc_row]\n<\/div>","protected":false},"excerpt":{"rendered":"<p>[vc_row full_width=&#8221;stretch_row&#8221; css=&#8221;.vc_custom_1587387151326{padding-top: 30px !important;padding-bottom: 30px !important;}&#8221;][vc_column][vc_column_text css=&#8221;.vc_custom_1587992025742{padding-top: 30px !important;padding-bottom: 30px !important;}&#8221;]In one of the previous articles, we wrote about the Google Analytics approach platform, as well as the most basic concepts related to it. In our new article, we will write about what are the metrics in Google Analytics that should be monitored. &nbsp;&hellip;<\/p>\n","protected":false},"author":13,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4383,4373,4384],"tags":[4391,4390,4399,4410,4378,4388,4402,4437],"post_series":[],"class_list":["post-27455","post","type-post","status-publish","format-standard","hentry","category-digital-marketing-en","category-google-search-display-en","category-website","tag-ads-en","tag-adverts-en","tag-analytics","tag-business-en","tag-content-en","tag-digital-en","tag-marketing-en","tag-remarketing-en","entry","no-media"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>What metrics in Google Analytics should be tracked?<\/title>\n<meta name=\"description\" content=\"In our new text, we will write about which metrics in Google Analytics should be monitored, in order to gain insight into the audience on your site in the best way.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/digitizer.rs\/en\/news-stories\/what-metrics-in-google-analytics-should-be-tracked\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"What metrics in Google Analytics should be tracked? - Digitizer\" \/>\n<meta property=\"og:description\" content=\"It is very important to use analytics in order to stay up to date with the results of your internet presence, and in this text we show you the basic settings of Google Analytics.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/digitizer.rs\/en\/news-stories\/what-metrics-in-google-analytics-should-be-tracked\/\" \/>\n<meta property=\"og:site_name\" content=\"Digitizer\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/webdigitizer\" \/>\n<meta property=\"article:published_time\" content=\"2024-11-14T14:27:18+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-07-20T10:31:45+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.digitizer.rs\/pictures\/sta-pratitiu-google-analitici.jpg\" \/>\n<meta name=\"author\" content=\"Digitizer\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:title\" content=\"What metrics in Google Analytics should be tracked? - Digitizer\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Digitizer\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/digitizer.rs\\\/en\\\/news-stories\\\/what-metrics-in-google-analytics-should-be-tracked\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/digitizer.rs\\\/en\\\/news-stories\\\/what-metrics-in-google-analytics-should-be-tracked\\\/\"},\"author\":{\"name\":\"Digitizer\",\"@id\":\"https:\\\/\\\/digitizer.rs\\\/en\\\/#\\\/schema\\\/person\\\/47210bd4d1d478c044946ce088c5556e\"},\"headline\":\"What metrics in Google Analytics should be tracked?\",\"datePublished\":\"2024-11-14T14:27:18+00:00\",\"dateModified\":\"2026-07-20T10:31:45+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/digitizer.rs\\\/en\\\/news-stories\\\/what-metrics-in-google-analytics-should-be-tracked\\\/\"},\"wordCount\":668,\"publisher\":{\"@id\":\"https:\\\/\\\/digitizer.rs\\\/en\\\/#organization\"},\"keywords\":[\"ads\",\"adverts\",\"analytics\",\"business\",\"content\",\"digital\",\"marketing\",\"remarketing\"],\"articleSection\":[\"Digital Marketing\",\"Google Search &amp; 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