{"id":27478,"date":"2024-11-14T15:27:21","date_gmt":"2024-11-14T14:27:21","guid":{"rendered":"https:\/\/www.digitizer.rs\/news-stories\/what-are-color-schemes-and-what-types-of-schemes-are-there\/"},"modified":"2026-07-20T12:31:45","modified_gmt":"2026-07-20T10:31:45","slug":"what-are-color-schemes-and-what-types-of-schemes-are-there","status":"publish","type":"post","link":"https:\/\/digitizer.rs\/en\/news-stories\/what-are-color-schemes-and-what-types-of-schemes-are-there\/","title":{"rendered":"What are color schemes and what types of schemes are there?"},"content":{"rendered":"<div class=\"wpb-content-wrapper\" id=\"wpb-content-root\">[vc_row full_width=&#8221;stretch_row&#8221; css=&#8221;.vc_custom_1587387074918{padding-top: 30px !important;padding-bottom: 30px !important;}&#8221;][vc_column][vc_column_text css=&#8221;.vc_custom_1655203215152{padding-top: 30px !important;padding-bottom: 30px !important;}&#8221;]<span style=\"color: #333333; font-family: 'Open Sans';\"><span style=\"font-weight: 400;\">Color is a form of non-verbal communication. Its basis is our emotions. We never experience color the same way. By combining colors we can achieve that goal. There are various color schemes that help us find the combination that works    <\/span><span style=\"font-weight: 400;\">e.  <\/span><\/span><\/p>\n<p>&nbsp;<\/p>\n<h1><span style=\"color: #ff6600;\"><strong>What are color schemes and how important are they to graphic design?<\/strong><\/span><\/h1>\n<p><span style=\"color: #333333; font-family: 'Open Sans';\"><span style=\"font-weight: 400;\">Knowledge of these schemes is of great importance for <span style=\"color: #fd6600;\"><a style=\"color: #fd6600;\" href=\"https:\/\/www.digitizer.rs\/usluge\/dizajn\/graficki-dizajn\/\">graphic design.<\/a><\/span><\/span><\/span><\/p>\n<p>&nbsp;<\/p>\n<h2><strong><span style=\"color: #ff6600; font-family: 'Open Sans';\">Choice of colors<\/span><\/strong><\/h2>\n<p><span style=\"color: #333333; font-family: 'Open Sans';\"><span style=\"font-weight: 400;\">In order to make the choice of the right color more precise and faster, the following sciences were created:<\/span> <i><span style=\"font-weight: 400;\">Color Theory and <span style=\"color: #fd6600;\"><a style=\"color: #fd6600;\" href=\"https:\/\/digitizer.rs\/en\/news-stories\/psychology-of-colors-in-online-marketing\/\">Color Psychology<\/a><\/span><\/span><\/i><span style=\"font-weight: 400;\">. Tako su i \u0161eme boja tu da nam pomognu da lak\u0161e napravimo pravi izbor u velikoj paleti boja.   <\/span><\/span><\/p>\n<p><span style=\"font-weight: 400; color: #333333; font-family: 'Open Sans';\">Colors are mixed to create new colors, also colors can be paired to create visually pleasing combinations. Fortunately, you don&#8217;t have to sit for hours trying every color combination to find one that looks good. You can use tried and tested color schemes to find a combination that works.  <\/span><\/p>\n<h2><\/h2>\n<h3><span style=\"color: #ff6600;\"><strong><span style=\"font-family: 'Open Sans';\">Essential concepts  <\/span><\/strong><\/span><\/h3>\n<p><span style=\"font-weight: 400; font-family: 'Open Sans'; color: #333333;\">In order to better understand colors and color schemes, we will refer you to important terms.<\/span>[\/vc_column_text][vc_column_text css=&#8221;.vc_custom_1588539417613{padding-top: 30px !important;padding-bottom: 10px !important;}&#8221;]\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400; color: #333333; font-family: 'Open Sans';\">The Color Wheel is an illustrative diagram that shows 12 colors in a circle, and is used to represent the relationship of each color to one another.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400; color: #333333; font-family: 'Open Sans';\">Hue refers to pure, saturated colors.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400; color: #333333; font-family: 'Open Sans';\">Tint is achieved by incorporating white elements to lighten and desaturate one shade. Hue colors are often much calmer than saturated. <\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400; color: #333333; font-family: 'Open Sans';\">Tones are achieved by adding a shade of gray, dampening the overall intensity.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400; color: #333333; font-family: 'Open Sans';\">Shades are achieved by adding black parts to one shade, creating a darker shade.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400; color: #333333; font-family: 'Open Sans';\">Saturation refers to overall intensity. Pure hue is more saturated than tint or tone. <\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400; color: #333333; font-family: 'Open Sans';\">The value refers to the general level of brightness or dimming. A lighter shade has more value than a darker one. <\/span><\/li>\n<\/ul>\n[\/vc_column_text][vc_column_text css=&#8221;.vc_custom_1588538660347{padding-top: 30px !important;padding-bottom: 30px !important;}&#8221;]\n<h2><span style=\"color: #ff6600;\"><strong><span style=\"font-family: 'Open Sans';\">Basic colors<\/span><\/strong><\/span><\/h2>\n<p><span style=\"font-family: 'Open Sans'; color: #333333;\"><span style=\"font-weight: 400;\">The primary colors are the &#8220;original&#8221; colors, namely red, yellow and blue. You cannot get any of these colors by mixing other colors. <\/span><\/span>[\/vc_column_text][vc_column_text css=&#8221;.vc_custom_1588539459517{padding-top: 30px !important;padding-bottom: 10px !important;}&#8221;]<span style=\"font-weight: 400; font-family: 'Open Sans'; color: #333333;\">This powerful triad forms the foundation of color theory as we know it. These three pigments are the basis for building a wide range of colors. When combined, they create secondary and tertiary colors, along with all the shades in between.  <\/span><\/p>\n<p>&nbsp;<\/p>\n<h2><span style=\"color: #ff6600;\"><strong><span style=\"font-family: 'Open Sans';\">Secondary colors<\/span><\/strong><\/span><\/h2>\n<p><span style=\"font-weight: 400; color: #333333; font-family: 'Open Sans';\">Secondary colors are created from an equal mixture of two separate primary colors. Yellow and blue mix to create green. Yellow and red mix make orange, and blue and red mix make purple.  <\/span>[\/vc_column_text][vc_column_text css=&#8221;.vc_custom_1588539508336{padding-top: 30px !important;padding-bottom: 10px !important;}&#8221;]<span style=\"font-weight: 400; font-family: 'Open Sans'; color: #333333;\">On the color wheel, the secondary colors are in the middle and equidistant from the two primary colors used to create the scent. The secondary groups are grouped in a triad that creates an inverted equilateral triangle. <\/span><\/p>\n<p>&nbsp;<\/p>\n<h2><span style=\"color: #ff6600;\"><strong><span style=\"font-family: 'Open Sans';\">Tertiary colors<\/span><\/strong><\/span><\/h2>\n<p><span style=\"font-weight: 400; color: #333333; font-family: 'Open Sans';\">Tertiary colors are created by combining adjacent primary and secondary hues.<\/span>[\/vc_column_text][vc_column_text css=&#8221;.vc_custom_1588539542939{padding-top: 30px !important;padding-bottom: 10px !important;}&#8221;]\n<h2><span style=\"color: #ff6600;\"><strong><span style=\"font-family: 'Open Sans';\">Monochrome color scheme<\/span><\/strong><\/span><\/h2>\n<p><span style=\"font-weight: 400; font-family: 'Open Sans'; color: #333333;\">Monochromatic color schemes focus on one color, often using variations of that shade.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h2><strong><span style=\"font-family: 'Open Sans'; color: #ff6600;\">Complementary color scheme<\/span><\/strong><\/h2>\n<p><span style=\"font-weight: 400; font-family: 'Open Sans'; color: #333333;\">Complementary colors exist on opposite sides of a suit. One color is usually the primary color and the other is the secondary color. <\/span>[\/vc_column_text][vc_column_text css=&#8221;.vc_custom_1588539611129{padding-top: 30px !important;padding-bottom: 10px !important;}&#8221;]<span style=\"font-weight: 400; color: #333333; font-family: 'Open Sans';\">The main complementary colors are usually blue and orange, red and green as well as yellow and purple.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h2><span style=\"color: #ff6600;\"><strong><span style=\"font-family: 'Open Sans';\">Analogous color scheme<\/span><\/strong><\/span><\/h2>\n<p><span style=\"font-weight: 400; color: #333333; font-family: 'Open Sans';\">Analogous colors consist of a group of three colors that are adjacent to each other within the color wheel.  <\/span>[\/vc_column_text][vc_column_text css=&#8221;.vc_custom_1588539787209{padding-top: 30px !important;padding-bottom: 10px !important;}&#8221;]<span style=\"font-weight: 400; font-family: 'Open Sans'; color: #333333;\">This color scheme starts with the base shade and is extended by two adjacent shades. The word &#8220;analogous&#8221; means closely related, so combinations of these shades have a harmonious appeal. <\/span><\/p>\n<p>&nbsp;<\/p>\n<h2><span style=\"color: #ff6600;\"><strong><span style=\"font-family: 'Open Sans';\">Triad color scheme<\/span><\/strong><\/span><\/h2>\n<p><span style=\"font-weight: 400; color: #333333; font-family: 'Open Sans';\">A triad consists of three colors placed equal to each other on the color wheel, making a triangle. Triad color schemes can contain three primary, secondary or tertiary colors.   <\/span>[\/vc_column_text][vc_column_text css=&#8221;.vc_custom_1588539814677{padding-top: 30px !important;padding-bottom: 10px !important;}&#8221;]<span style=\"font-weight: 400; font-family: 'Open Sans'; color: #333333;\">As with other color schemes, avoid using all three shades in a fully saturated state. Throw in a hint of white, gray or black to make your color scheme pleasing to the eye. <\/span><\/p>\n<p>&nbsp;<\/p>\n<h2><span style=\"color: #ff6600;\"><strong><span style=\"font-family: 'Open Sans';\">Double complementary (tetrad) color scheme<\/span><\/strong><\/span><\/h2>\n<p><span style=\"font-weight: 400; color: #333333; font-family: 'Open Sans';\">A double complementary or tetrad color scheme uses two pairs of complementary colors in its scheme.<\/span>[\/vc_column_text][vc_column_text css=&#8221;.vc_custom_1588540952815{padding-top: 30px !important;padding-bottom: 10px !important;}&#8221;]\n<h2><span style=\"color: #ff6600;\"><strong><span style=\"font-family: 'Open Sans';\">Split-complementary color schemes<\/span><\/strong><\/span><\/h2>\n<p><span style=\"font-weight: 400; font-family: 'Open Sans'; color: #333333;\">Complementary color schemes that complement each other may look similar to complementary schemes, but this combination involves two adjacent shades of complementary colors, such as yellow paired with blue and red-violet.<\/span>[\/vc_column_text][vc_column_text css=&#8221;.vc_custom_1588538503161{padding-top: 30px !important;padding-bottom: 10px !important;}&#8221;]<span style=\"font-weight: 400; color: #333333; font-family: 'Open Sans';\">This color scheme has similar visual appeal to complementary schemes, but without the intensity.<\/span>[\/vc_column_text][vc_column_text css=&#8221;.vc_custom_1588540764379{padding-top: 30px !important;}&#8221;]\n<h2><span style=\"color: #ff6600;\"><strong><span style=\"font-family: 'Open Sans';\">The right combination of colors<\/span><\/strong><\/span><\/h2>\n<p><span style=\"font-weight: 400; color: #333333;\"><span style=\"font-family: 'Open Sans';\">Finding the ideal color combination is a job that requires research and experimentation with tones, shades, values \u200b\u200band all the components of color. With the help of these basic color schemes, you will find it easier to find your way in choosing the right color combinations. <\/span> <\/span><\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-family: 'Open Sans';\"><span style=\"color: #333333;\">More educational articles on digital marketing, design and online presence strategy<\/span> <span style=\"color: #fd6600;\"><a style=\"color: #fd6600;\" href=\"https:\/\/digitizer.rs\/en\/news-stories\/\">can be found here.<\/a><\/span><\/span>[\/vc_column_text][\/vc_column][\/vc_row][vc_row full_width=&#8221;stretch_row&#8221;][vc_column][vc_column_text]<span style=\"color: #000000;\"><em>Made by Vladimir Boji\u0107 \u2013 Senior Graphic Designer @Digitizer<\/em><\/span>[\/vc_column_text][\/vc_column][\/vc_row][vc_row full_width=&#8221;stretch_row&#8221; css=&#8221;.vc_custom_1587387084457{padding-top: 30px !important;padding-right: 30px !important;padding-bottom: 30px !important;padding-left: 30px !important;}&#8221;][vc_column][vc_btn title=&#8221;Back to News &amp; Stories&#8221; color=&#8221;black&#8221; align=&#8221;center&#8221; i_icon_fontawesome=&#8221;fa fa-bars&#8221; add_icon=&#8221;true&#8221; link=&#8221;url:https%3A%2F%2Fwww.digitizer.rs%2Fnews-stories%2F|title:Back%20to%20NEWS%20%26amp%3B%20STORIES|&#8221;][\/vc_column][\/vc_row]\n<\/div>","protected":false},"excerpt":{"rendered":"<p>[vc_row full_width=&#8221;stretch_row&#8221; css=&#8221;.vc_custom_1587387074918{padding-top: 30px !important;padding-bottom: 30px !important;}&#8221;][vc_column][vc_column_text css=&#8221;.vc_custom_1655203215152{padding-top: 30px !important;padding-bottom: 30px !important;}&#8221;]Color is a form of non-verbal communication. Its basis is our emotions. We never experience color the same way. By combining colors we can achieve that goal. There are various color schemes that help us find the combination that works e. &nbsp; What are&hellip;<\/p>\n","protected":false},"author":13,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4418],"tags":[4378,4402,4442,4426,4413],"post_series":[],"class_list":["post-27478","post","type-post","status-publish","format-standard","hentry","category-graphic-design","tag-content-en","tag-marketing-en","tag-photoshop-en","tag-pictures","tag-visuals","entry","no-media"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>What are color schemes and what types of schemes are there?<\/title>\n<meta name=\"description\" content=\"By combining colors we can achieve non-verbal communication with the audience. 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