{"id":27528,"date":"2024-11-20T15:27:47","date_gmt":"2024-11-20T14:27:47","guid":{"rendered":"https:\/\/www.digitizer.rs\/news-stories\/5-steps-to-improve-quality-score-in-google-ads\/"},"modified":"2026-07-20T12:31:45","modified_gmt":"2026-07-20T10:31:45","slug":"5-steps-to-improve-quality-score-in-google-ads","status":"publish","type":"post","link":"https:\/\/digitizer.rs\/en\/news-stories\/5-steps-to-improve-quality-score-in-google-ads\/","title":{"rendered":"5 Steps to Improve Quality Score in Google Ads?"},"content":{"rendered":"
[vc_row full_width=”stretch_row” css=”.vc_custom_1639133210056{padding-top: 30px !important;padding-bottom: 30px !important;}”][vc_column][vc_column_text css=”” font_family=”Open Sans”]Quality Score je klju\u010dna metrika u Google Ads kampanjama koja direktno uti\u010de na performanse va\u0161ih oglasa.<\/a><\/span> Odre\u0111uje koliko je va\u0161 oglas relevantan za korisnike i ima zna\u010dajan uticaj na poziciju oglasa kao i cenu po kliku (CPC). Bolji Quality Score mo\u017ee vam pomo\u0107i da dobijete povoljnije pozicije po ni\u017eoj ceni, \u0161to zna\u010di ve\u0107i povrat na ulaganje.<\/span><\/p>\n

 <\/p>\n

5 koraka do pobolj\u0161anja Quality Score-a<\/strong><\/span><\/h1>\n

U ovom vodi\u010du objasni\u0107emo \u0161ta je Quality Score, za\u0161to je va\u017ean i kako ga pobolj\u0161ati u pet koraka.<\/span><\/p>\n

 <\/p>\n

\u0160ta je Quality Score i za\u0161to je va\u017ean?<\/strong><\/span><\/h2>\n

Quality Score je ocena (od 1 do 10) koju Google Ads daje va\u0161im klju\u010dnim re\u010dima, oglasima i odredi\u0161nim stranicama. Ocena se bazira na tri glavna faktora:<\/span><\/p>\n

\u2022 Relevantnost oglasa:<\/strong> Koliko je va\u0161 oglas uskla\u0111en sa klju\u010dnim re\u010dima i pretragama korisnika.<\/span>
\n\u2022 O\u010dekivani click-through rate (CTR):<\/strong> Verovatno\u0107a da \u0107e korisnici kliknuti na va\u0161 oglas kada ga vide.<\/span>
\n\u2022 Korisni\u010dko iskustvo na odredi\u0161noj stranici:<\/strong> Koliko je va\u0161a odredi\u0161na stranica korisna, relevantna i laka za navigaciju.<\/span>[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text css=”.vc_custom_1731059068068{padding-top: 30px !important;padding-bottom: 30px !important;}” font_family=”Open Sans”]The higher the Quality Score, the better the ad will be positioned and with a lower cpc. Improving your Quality Score can reduce campaign costs, increase ad effectiveness, and help you reach more relevant customers. <\/span><\/p>\n

 <\/p>\n

Optimizing the Relevance of Keywords<\/strong><\/span><\/h3>\n

Keyword relevance is the first step in improving your quality score. Google analyzes how many keywords are related to your ad and landing page. <\/span><\/p>\n

 <\/p>\n

Tips for optimizing keywords:<\/span>
\n\u2022 Research keywords:<\/strong> Use tools like Google Keyword Planner to find keywords that are closely related to your product or service.<\/span>
\n\u2022 A list of keywords:<\/strong> Organize keywords into smaller groups by topic or service. For example, if you sell shoes, create separate groups for sneakers, boots, sandals, etc. <\/span>
\n\u2022 Negative keywords:<\/strong> Add negative keywords to exclude irrelevant searches, which helps in better targeting and reducing unnecessary costs.<\/span><\/p>\n

By optimizing the relevance of keywords, you can improve the relevance of your ads, which directly affects your Quality Score.<\/span><\/p>\n

 <\/p>\n

Create relevant and engaging ad text<\/strong><\/span><\/h3>\n

The quality of your ad text is crucial for the quality of your campaign and for improving your Quality Score. The ad should be catchy and clear, but also relevant to keywords and user searches. <\/span><\/p>\n

 <\/p>\n

Tips for Writing Effective Ad Copy:<\/span>
\n\u2022 Use keywords in titles:<\/strong> By including your main keyword in your headline, you help customers immediately recognize that your ad matches their search.<\/span>
\n\u2022 Short Call to Action (CTA):<\/strong> Use clear and motivating phrases, such as “buy now,” “learn more,” or “contact us.”<\/span>
\n\u2022 Test ad variations:<\/strong> Create multiple ad versions with different CTAs and structures to see which ad performs best.<\/span><\/p>\n

 <\/p>\n

Improving the user experience on the landing page<\/strong><\/span><\/h3>\n

The user experience on the landing page has a huge impact on your Quality Score. If your page isn’t relevant, isn’t optimized for mobile devices, or loads slowly, it can negatively impact your Quality Score. <\/span><\/p>\n

 <\/p>\n

Tips for Improving Your Landing Page:<\/span>
\n\u2022 Optimize loading speed:<\/strong> Use tools like google page speed insights to analyze page speed and improve loading times.<\/span>
\n\u2022 Appropriate content:<\/strong> The page should be in line with the user’s expectations based on the ad. For example, if an ad promotes a particular product, users should be directed directly to that product’s page. <\/span>
\n\u2022 Mobile-friendliness<\/strong>: More and more users are searching through mobile devices, so it’s crucial that the site is responsive and cross-device.<\/span>[\/vc_column_text][vc_column_text css=”.vc_custom_1731059082710{padding-top: 30px !important;padding-bottom: 30px !important;}” font_family=”Open Sans”]Pobolj\u0161ano korisni\u010dko iskustvo doprinosi boljem rangiranju i vi\u0161em CTR-u.<\/span><\/p>\n

 <\/p>\n

Pobolj\u0161anje o\u010dekivanog CTR-a (click-through rate)<\/strong><\/span><\/h3>\n

O\u010dekivani CTR je predikcija koliko \u010desto \u0107e korisnici kliknuti na va\u0161 oglas kada se on prika\u017ee. Vi\u0161i CTR signalizira da je va\u0161 oglas relevantan i zanimljiv korisnicima.<\/span><\/p>\n

 <\/p>\n

Saveti za pove\u0107anje CTR-a:<\/span>
\n\u2022 Optimizujte naslov i opis:<\/strong> Neka oglasi budu jasni i privla\u010dni, sa fokusom na koristi koje korisnici mogu dobiti.<\/span>
\n\u2022 Kori\u0161\u0107enje emotivnog jezika:<\/strong> Fraze poput \u201ene propustite \u201c, \u201eposebna ponuda\u201c ili \u201eograni\u010deno vreme\u201c mogu pove\u0107ati stopu klikova.<\/span>
\nTestirajte razli\u010dite oglase:<\/strong> Isprobajte razli\u010dite varijacije oglasa i pratite performanse kako biste utvrdili koji ima najve\u0107i CTR.<\/span><\/p>\n

 <\/p>\n

Kori\u0161\u0107enje pro\u0161irenja oglasa (ad extensions)<\/strong><\/span><\/h3>\n

Pro\u0161irenja oglasa dodaju dodatne informacije va\u0161em oglasu, \u010dine\u0107i ga vidljivijim i privla\u010dnijim za korisnike. Tako\u0111e poma\u017eu u pove\u0107anju CTR-a i relevantnosti, \u0161to direktno doprinosi pobolj\u0161anju Quality Score-a.<\/span><\/p>\n

 <\/p>\n

Preporu\u010dena pro\u0161irenja oglasa:<\/span>
\n\u2022 Pro\u0161irenje sa lokacijom:<\/strong> Prikazuje adresu i poma\u017ee korisnicima da prona\u0111u va\u0161u fizi\u010dku lokaciju.<\/span>
\n\u2022 Site linkovi:<\/strong> Dodajte linkove ka specifi\u010dnim stranicama na va\u0161em sajtu, kao \u0161to su \u201eo nama\u201c, \u201ekontakt\u201c ili \u201especijalne ponude\u201c.<\/span>
\n\u2022 Pro\u0161irenje sa pozivom:<\/strong> Dodajte broj telefona za lak\u0161i kontakt sa korisnicima koji pretra\u017euju putem mobilnih ure\u0111aja.<\/span><\/p>\n

Pro\u0161irenja oglasa ne samo da pove\u0107avaju vidljivost oglasa, ve\u0107 i omogu\u0107avaju korisnicima da brzo dobiju dodatne informacije, \u0161to mo\u017ee dovesti do pove\u0107anja CTR-a i pobolj\u0161anja Quality Score-a.<\/span><\/p>\n

 <\/p>\n

Pra\u0107enje i analiza promena u Quality Score-u<\/strong><\/span><\/h3>\n

Nakon \u0161to implementirate gore navedene korake, va\u017eno je da pratite promene u Quality Score-u kako biste procenili efekat svojih optimizacija. Google ads platforma omogu\u0107ava pra\u0107enje Quality Score-a za svaku klju\u010dnu re\u010d u realnom vremenu.<\/span><\/p>\n

 <\/p>\n

Saveti za pra\u0107enje:<\/span>
\n\u2022 Redovno proveravajte Quality Score za klju\u010dne re\u010di:<\/strong> Pratite kako se kvalitet klju\u010dnih re\u010di menja nakon optimizacije.<\/span>
\n\u2022 Analizirajte CTR i relevantnost oglasa:<\/strong> Pratite promene u CTR-u i kvalitetu oglasa kako biste videli koji oglasi najbolje funkcioni\u0161u.<\/span>
\n\u2022 Pratite performanse odredi\u0161nih stranica:<\/strong> Koristite Google Analytics za pra\u0107enje u\u010dinka va\u0161ih odredi\u0161nih stranica i da biste utvrdili koji faktori treba dodatno unaprediti.<\/span><\/p>\n

 <\/p>\n

Pobolj\u0161anje Quality Score-a zahteva kontinuiranu optimizaciju i pa\u017eljivo pra\u0107enje performansi. Kroz optimizaciju relevantnosti klju\u010dnih re\u010di, kreiranje privla\u010dnih oglasa, unapre\u0111enje korisni\u010dkog iskustva na odredi\u0161noj stranici, pobolj\u0161anje CTR-a i kori\u0161\u0107enje pro\u0161irenja oglasa, mo\u017eete zna\u010dajno unaprediti svoje Google Ads kampanje.<\/a><\/span> Implementacijom ovih koraka ne samo da \u0107ete pobolj\u0161ati Quality Score, ve\u0107 \u0107ete tako\u0111e smanjiti tro\u0161kove kampanje i ostvariti bolje rezultate.<\/span><\/p>\n

 <\/p>\n

Za jo\u0161 vesti i interesantnih pri\u010da <\/span>posetite na\u0161u blog stranu<\/span><\/a><\/span> ili<\/span> zapratite na\u0161 Instagram profil.<\/span><\/a><\/span><\/span>[\/vc_column_text][\/vc_column][\/vc_row][vc_row full_width=”stretch_row”][vc_column][vc_separator color=”orange” align=”align_left” border_width=”5″ el_width=”20″ css=”.vc_custom_1625743965128{padding-bottom: 20px !important;}”][vc_column_text]Made by Nemanja Nedeljkovi\u0107\u2013 Senior Account Manager @Digitizer<\/em><\/span>[\/vc_column_text][\/vc_column][\/vc_row][vc_row full_width=”stretch_row” css=”.vc_custom_1587387018476{padding-top: 30px !important;padding-right: 30px !important;padding-bottom: 30px !important;padding-left: 30px !important;}”][vc_column][vc_column_text][vc_btn title=”Back to News & Stories” style=”gradient-custom” gradient_custom_color_1=”#000000″ gradient_custom_color_2=”#515151″ align=”center” link=”url:https%3A%2F%2Fwww.digitizer.rs%2Fen%2Fnews-stories%2F|title:Back%20to%20NEWS%20%26amp%3B%20STORIES|”][\/vc_column_text][\/vc_column][\/vc_row]\n<\/div>","protected":false},"excerpt":{"rendered":"

[vc_row full_width=”stretch_row” css=”.vc_custom_1639133210056{padding-top: 30px !important;padding-bottom: 30px !important;}”][vc_column][vc_column_text css=”” font_family=”Open Sans”]Quality Score je klju\u010dna metrika u Google Ads kampanjama koja direktno uti\u010de na performanse va\u0161ih oglasa. Odre\u0111uje koliko je va\u0161 oglas relevantan za korisnike i ima zna\u010dajan uticaj na poziciju oglasa kao i cenu po kliku (CPC). Bolji Quality Score mo\u017ee vam pomo\u0107i da dobijete povoljnije…<\/p>\n","protected":false},"author":13,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4373],"tags":[4398],"post_series":[],"class_list":["post-27528","post","type-post","status-publish","format-standard","hentry","category-google-search-display-en","tag-google-en","entry","no-media"],"yoast_head":"\n5 Steps to Improve Quality Score in Google Ads? - Digitizer<\/title>\n<meta name=\"description\" content=\"In this guide, we'll explain what Quality Score is, why it's important, and what are the 5 steps to improving your Quality Score. 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