{"id":27712,"date":"2024-11-14T15:28:20","date_gmt":"2024-11-14T14:28:20","guid":{"rendered":"https:\/\/www.digitizer.rs\/news-stories\/how-does-google-choose-snippets-in-search\/"},"modified":"2026-07-20T12:31:46","modified_gmt":"2026-07-20T10:31:46","slug":"how-does-google-choose-snippets-in-search","status":"publish","type":"post","link":"https:\/\/digitizer.rs\/en\/news-stories\/how-does-google-choose-snippets-in-search\/","title":{"rendered":"How does Google select snipets in search?"},"content":{"rendered":"<div class=\"wpb-content-wrapper\" id=\"wpb-content-root\">[vc_row full_width=&#8221;stretch_row&#8221; css=&#8221;.vc_custom_1639132975780{padding-top: 30px !important;padding-bottom: 30px !important;}&#8221;][vc_column][vc_column_text css=&#8221;.vc_custom_1704916870355{padding-top: 0px !important;}&#8221; font_family=&#8221;Open Sans&#8221;]<span style=\"color: #333333;\">Snipet pretrage, ili Google snipet, je generisani izvod sadr\u017eaja sa veb stranice koji je predstavljen u SERP-ovima. Snipeti imaju veliki zna\u010daj kada je u pitanju privla\u010denje posetilaca, po\u0161to kvalitetno napisan snipet mo\u017ee u mnogome da privu\u010de korisnike da kliknu na va\u0161 link i na taj na\u010din pove\u0107a stopu klikova i poseta va\u0161em sajtu. Do skora je va\u017eilo da Google snipet izvla\u010di iz termina za pretragu i iz meta podataka, pre svega meta opisa. Ipak ovo vi\u0161e nije pravilo.<\/span><br \/>\n<span style=\"color: #333333;\">Google je a\u017eurirao svoje smernice za snipete u pretrazi da bi razjasnio kako algoritam bira \u0161ta \u0107e koristiti u rezultatima pretrage. Akcenat je stavljen sa sadr\u017eaj sajta, te je ovo jo\u0161 jedan od razloga za\u0161to je va\u017eno imati <span style=\"color: #ff6600;\"><a style=\"color: #ff6600;\" href=\"https:\/\/digitizer.rs\/usluge\/izrada-i-dizajn-sajtova\/\" target=\"_blank\" rel=\"noopener\">kvalitetno dizajniran veb sajt<\/a><\/span>, kao i kvalitetan sadr\u017eaj na njemu.<\/span><\/p>\n<h1><span style=\"color: #ff6600;\"><strong>Kako Google bira snipete u pretrazi?<\/strong><\/span><\/h1>\n<p><span style=\"color: #333333;\">Google je a\u017eurirao svoju dokumentaciju za Search snipete da bi razjasnio \u0161ta uti\u010de na Google-ov algoritam za odabir \u0161ta \u0107e se prikazati kao snipet u rezultatima pretrage. Ova promena mo\u017ee predstavljati veliku promenu u na\u010dinu na koji su meta opisi napisani i kako je sadr\u017eaj optimizovan.<\/span>[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text css=&#8221;.vc_custom_1704917174980{padding-top: 50px !important;padding-bottom: 30px !important;}&#8221; font_family=&#8221;Open Sans&#8221;]<span style=\"color: #333333;\">A web page that is displayed on search engine results pages (SERPs) consists of a title, a URL, and a description in one to two sentences of what the web page is about. The last part is called the snippet. A snipet is defined as a concise or brief description of what a web page is about. Traditionally, the snipet is mostly derived from meta descriptions. But this has not been the case for some time.    <\/span><\/p>\n<h2><span style=\"color: #ff6600;\"><strong>Google clarifies guidelines for snipets<\/strong><\/span><\/h2>\n<p><span style=\"color: #333333;\">Google has updated its documentation to clarify that the content of the page is the main source of where the snipet comes from. The changes have also made it clearer that structured data and meta descriptions are not the primary source for creating snipets. <\/span><\/p>\n<p><span style=\"color: #333333;\">The official documentation of the change says:<\/span><br \/><span style=\"color: #333333;\">&#8220;What: Our documentation on snipets explains that the primary source of snipets is the content of the page itself.<\/span><\/p>\n<p><span style=\"color: #333333;\">Why: The preceding wording incorrectly implied that structured data and the HTML element of meta descriptions are the primary sources for snipets.&#8221;<\/span><\/p>\n<p><span style=\"color: #333333;\">Google has removed much of the text from the previous version of the documentation. A previous version implied that the snipe was derived mainly from meta descriptions and said that Google &#8220;can&#8221; also select the content on the page for the snippet. <\/span><\/p>\n<h2><span style=\"color: #ff6600;\"><strong>Content is the main source of snipets<\/strong><\/span><\/h2>\n<p><span style=\"color: #333333;\">The updated documentation now makes it clear that the content of the page is the main source of snipets. <a style=\"color: #333333;\" href=\"https:\/\/developers.google.com\/search\/docs\/appearance\/snippet\" target=\"_blank\" rel=\"noopener\">The meta description can only sometimes affect<\/a> how the snipet is generated.<\/span><\/p>\n<p><span style=\"color: #333333;\">Here&#8217;s the new version of the documentation:<\/span><br \/><span style=\"color: #333333;\">&#8220;Google primarily uses the content on the page to automatically determine the appropriate snippet. We may also use descriptive information in the meta description element when it describes the page better than other pieces of content.&#8221;<\/span><\/p>\n<p><span style=\"color: #333333;\">A new formulation has also been introduced:<\/span><br \/><span style=\"color: #333333;\">&#8220;Snipets are primarily created from the content of the page itself. However, Google sometimes uses the HTML element of meta descriptions if it can give users a more accurate description of the page than content taken directly from the page. <\/span><\/p>\n<h3><span style=\"color: #ff6600;\"><strong>What does the change in guidelines mean for SEO?<\/strong><\/span><\/h3>\n<p><span style=\"color: #333333;\">Many SEO guides that are published online (erroneously) advise that the best way to optimize a meta description is to use it as &#8220;advertising copy&#8221; and use &#8220;target keywords&#8221; in it.<\/span>[\/vc_column_text][vc_column_text css=&#8221;.vc_custom_1704917323263{padding-top: 50px !important;padding-bottom: 30px !important;}&#8221; font_family=&#8221;Open Sans&#8221;]<span style=\"color: #333333;\">The idea is that the keywords shown in the snippets should be bold in the SERPs, making them special, so that the keywords in the meta description will get bold keywords that will draw attention to them and drive a higher click-through rate.<\/span><\/p>\n<p><span style=\"color: #333333;\">It&#8217;s 100% wrong and outdated. Adding keywords to the meta description doesn&#8217;t matter (meta descriptions aren&#8217;t used for ranking) and the purpose of the meta description isn&#8217;t to attract clicks from the SERPs. It&#8217;s an old and outdated piece of advice and will cause Google not to use meta descriptions for snipets.  <\/span><\/p>\n<p><span style=\"color: #333333;\">The correct use of meta descriptions is to accurately and concisely describe what the web page is about, period.<\/span><\/p>\n<p><span style=\"color: #333333;\">Google isn&#8217;t interested in showing search-optimized snipets. They want to show a description of what the web page is about, and Google&#8217;s advice on how to write a meta description is in line with the official HTML specification of meta descriptions. <\/span><\/p>\n<h2><span style=\"color: #ff6600;\"><strong>How to write a meta description from now on<\/strong><\/span><\/h2>\n<p><span style=\"color: #333333;\">Here&#8217;s how<span style=\"color: #ff6600;\"> <a style=\"color: #ff6600;\" href=\"https:\/\/developers.google.com\/search\/docs\/appearance\/snippet#meta-descriptions\" target=\"_blank\" rel=\"noopener\">Google advises you to write a meta description<\/a><\/span>:<\/span><br \/><span style=\"color: #333333;\">&#8220;Google will sometimes use a tag from a page to generate a snipet in search results if we believe that it is giving users a more accurate description than would be possible based on the content on the page alone. A meta description tag generally informs and engages users with a short, relevant summary of what a particular page is about. <\/span>[\/vc_column_text][vc_column_text css=&#8221;.vc_custom_1704917625411{padding-top: 50px !important;padding-bottom: 30px !important;}&#8221; font_family=&#8221;Open Sans&#8221;]<span style=\"color: #333333;\">Google zatim opisuje sadr\u017eaj meta opisa porede\u0107i sa ne\u010dim \u0161to bi moglo biti nalik na reklamu. Meta opisi su kao reklama koja ube\u0111uje korisnika da je stranica upravo ono \u0161to tra\u017ee.<\/span><\/p>\n<p><span style=\"color: #333333;\">Veliki zaklju\u010dak iz a\u017euriranih smernica za snipete je da je primarni izvor snipeta sadr\u017eaj i da Google \u201emo\u017ee\u201c da koristi meta opis. Na kraju, Google jasno stavlja do znanja da strukturirani podaci ne igraju nikakvu ulogu u odabiru re\u010di koje \u0107e se koristiti kao snipet.<\/span><\/p>\n<p><span style=\"color: #333333;\">Ono \u0161to onda zna\u010di za SEO je da su dani pakovanja klju\u010dnih re\u010di u meta opis definitivno zavr\u0161eni. Koristite ih pravilno i to vam mo\u017ee pomo\u0107i da bolje kontroli\u0161ete snipet koji Google koristi u rezultatima pretrage.<\/span><\/p>\n<p><span style=\"color: #333333;\">Za jo\u0161 vesti i interesantnih pri\u010da\u00a0<span style=\"color: #ff6600;\"><a style=\"color: #ff6600;\" href=\"https:\/\/digitizer.rs\/news-stories\/\" target=\"_blank\" rel=\"noopener\">posetite na\u0161u blog stranu<\/a><\/span>\u00a0ili\u00a0<span style=\"color: #ff6600;\"><a style=\"color: #ff6600;\" href=\"https:\/\/www.instagram.com\/webdigitizer\/\" target=\"_blank\" rel=\"noopener\">zapratite na\u0161 Instagram profil.<\/a><\/span><\/span><\/p>\n<p><span style=\"color: #333333;\">Izvor:<\/span> <a href=\"https:\/\/www.searchenginejournal.com\/google-clarifies-how-algorithm-chooses-search-snippets\/505136\/\" target=\"_blank\" rel=\"noopener\">Searchenginejournal<\/a>[\/vc_column_text][\/vc_column][\/vc_row][vc_row full_width=&#8221;stretch_row&#8221; css=&#8221;.vc_custom_1639132975780{padding-top: 30px !important;padding-bottom: 30px !important;}&#8221;][vc_column][\/vc_column][\/vc_row][vc_row full_width=&#8221;stretch_row&#8221;][vc_column][vc_separator color=&#8221;orange&#8221; align=&#8221;align_left&#8221; border_width=&#8221;5&#8243; el_width=&#8221;20&#8243; css=&#8221;.vc_custom_1625743965128{padding-bottom: 20px !important;}&#8221;][vc_column_text]<span style=\"color: #333333;\"><em>Made by Neboj\u0161a Radovanovi\u0107 \u2013 SEO Expert @Digitizer<\/em><\/span>[\/vc_column_text][\/vc_column][\/vc_row][vc_row full_width=&#8221;stretch_row&#8221; css=&#8221;.vc_custom_1587387018476{padding-top: 30px !important;padding-right: 30px !important;padding-bottom: 30px !important;padding-left: 30px !important;}&#8221;][vc_column][vc_column_text][vc_btn title=&#8221;Back to News &amp; Stories&#8221; style=&#8221;gradient-custom&#8221; gradient_custom_color_1=&#8221;#000000&#8243; gradient_custom_color_2=&#8221;#515151&#8243; align=&#8221;center&#8221; link=&#8221;url:https%3A%2F%2Fwww.digitizer.rs%2Fen%2Fnews-stories%2F|title:Back%20to%20NEWS%20%26%20STORIES|&#8221;][\/vc_column_text][\/vc_column][\/vc_row]\n<\/div>","protected":false},"excerpt":{"rendered":"<p>[vc_row full_width=&#8221;stretch_row&#8221; css=&#8221;.vc_custom_1639132975780{padding-top: 30px !important;padding-bottom: 30px !important;}&#8221;][vc_column][vc_column_text css=&#8221;.vc_custom_1704916870355{padding-top: 0px !important;}&#8221; font_family=&#8221;Open Sans&#8221;]Snipet pretrage, ili Google snipet, je generisani izvod sadr\u017eaja sa veb stranice koji je predstavljen u SERP-ovima. Snipeti imaju veliki zna\u010daj kada je u pitanju privla\u010denje posetilaca, po\u0161to kvalitetno napisan snipet mo\u017ee u mnogome da privu\u010de korisnike da kliknu na va\u0161 link i na&hellip;<\/p>\n","protected":false},"author":13,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4373],"tags":[4398],"post_series":[],"class_list":["post-27712","post","type-post","status-publish","format-standard","hentry","category-google-search-display-en","tag-google-en","entry","no-media"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>How does Google select snipets in search? - Digitizer<\/title>\n<meta name=\"description\" content=\"Find out how Google selects snipets in search and how best to optimize this very important search segment.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/digitizer.rs\/en\/news-stories\/how-does-google-choose-snippets-in-search\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How does Google select snipets in search? 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