{"id":27903,"date":"2024-11-14T15:28:50","date_gmt":"2024-11-14T14:28:50","guid":{"rendered":"https:\/\/www.digitizer.rs\/news-stories\/how-to-use-google-ads-smart-bidding\/"},"modified":"2026-07-20T12:31:47","modified_gmt":"2026-07-20T10:31:47","slug":"how-to-use-google-ads-smart-bidding","status":"publish","type":"post","link":"https:\/\/digitizer.rs\/en\/news-stories\/how-to-use-google-ads-smart-bidding\/","title":{"rendered":"How to use Google Ads Smart Bidding"},"content":{"rendered":"
[vc_row full_width=”stretch_row” css=”.vc_custom_1639133210056{padding-top: 30px !important;padding-bottom: 30px !important;}”][vc_column][vc_column_text css=”.vc_custom_1669373021218{padding-bottom: 30px !important;}” font_family=”Open Sans”]Bidding is the key to any successful Google Ads campaign. It directly affects how visible your ads are and the performance of the campaign itself. <\/span><\/p>\n

It is a big challenge to manage the bids in the ad auction, especially if you have campaigns with a large number of keywords and phrases<\/a><\/span> , multiple match types (Broad, Exact and similar).<\/span><\/p>\n

For this reason, many who advertise on the Google Ads platform choose automatic bidding. In addition to automatic, there is standard, where you determine the bid amount. <\/span><\/p>\n

 <\/p>\n

Google Ads Automatic Bidding<\/b><\/span><\/h1>\n

Automatic bidding is a solution that allows you to automatically place bids based on your set goals. It uses machine learning to optimize for conversions or conversion value. <\/span>[\/vc_column_text][vc_column_text css=”.vc_custom_1669366249670{padding-top: 30px !important;padding-bottom: 30px !important;}” font_family=”Open Sans”]It offers 3 possibilities:<\/span><\/p>\n

    \n
  1. Real bidding at auction time<\/span><\/li>\n
  2. Adaptive learning at the query level<\/span><\/li>\n
  3. Rich user signals and analysis<\/span><\/li>\n<\/ol>\n

     <\/p>\n

    Automatic bidding strategies<\/strong><\/span><\/h2>\n

    Google Ads offers several automatic bidding campaign strategies.<\/span><\/p>\n

     <\/p>\n

    Smart Bidding based on conversions:<\/span><\/p>\n

      \n
    1. Maximize conversions – to get as many conversions as possible within a fixed budget<\/span><\/li>\n
    2. Specific cost per conversion, Target CPA – to achieve as many conversions as possible within a specific cost per action<\/span><\/li>\n
    3. Increase conversion value – to achieve the highest possible conversion value within a fixed budget (if there are several different products, conversion types, not all of them are worth the same)<\/span><\/li>\n
    4. Target return on advertising costs – to achieve the highest possible conversion value within the target return on advertising costs.<\/span><\/li>\n<\/ol>\n

       <\/p>\n

      Awareness-based bidding strategies:<\/span><\/p>\n

        \n
      1. Maximize clicks, to get the most clicks for a given budget<\/span><\/li>\n
      2. Ad Impression Share, to display ads at the absolute top of the page, at the top of the page, or anywhere on the Google search results page<\/span><\/li>\n<\/ol>\n

         <\/p>\n

        Smart Bidding uses Google’s machine learning technology and continuously updates its bidding algorithms to match changes in campaign performance.<\/span><\/p>\n

         <\/p>\n

        For more news and interesting stories from digital marketing,<\/span> visit our blog page<\/a><\/span> or<\/span> follow our Instagram profile.<\/a><\/span>[\/vc_column_text][\/vc_column][\/vc_row][vc_row full_width=”stretch_row” css=”.vc_custom_1639133210056{padding-top: 30px !important;padding-bottom: 30px !important;}”][vc_column][vc_column_text css=”.vc_custom_1679313909491{padding-bottom: 30px !important;}” font_family=”Open Sans”]If you need Google advertising, please contact us at the links below:<\/strong><\/span><\/p>\n

        Google Search Advertising<\/a><\/strong>>
        \n         Google Display Advertising<\/a><\/strong>>
        \n         Google Video Advertising<\/a><\/strong>>[\/vc_column_text][\/vc_column][\/vc_row][vc_row full_width=”stretch_row”][vc_column][vc_separator color=”orange” align=”align_left” border_width=”5″ el_width=”20″ css=”.vc_custom_1625743965128{padding-bottom: 20px !important;}”][vc_column_text]Made by Nemanja Nedeljkovi\u0107 \u2013 Senior Account Manager @Digitizer<\/em><\/span>[\/vc_column_text][\/vc_column][\/vc_row][vc_row full_width=”stretch_row” css=”.vc_custom_1587387018476{padding-top: 30px !important;padding-right: 30px !important;padding-bottom: 30px !important;padding-left: 30px !important;}”][vc_column][vc_column_text][vc_btn title=”Back to News & Stories” style=”gradient-custom” gradient_custom_color_1=”#000000″ gradient_custom_color_2=”#515151″ align=”center” link=”url:https%3A%2F%2Fwww.digitizer.rs%2Fnews-stories%2F|title:Back%20to%20NEWS%20%26amp%3B%20STORIES|”][\/vc_column_text][\/vc_column][\/vc_row]\n<\/div>","protected":false},"excerpt":{"rendered":"

        [vc_row full_width=”stretch_row” css=”.vc_custom_1639133210056{padding-top: 30px !important;padding-bottom: 30px !important;}”][vc_column][vc_column_text css=”.vc_custom_1669373021218{padding-bottom: 30px !important;}” font_family=”Open Sans”]Bidding is the key to any successful Google Ads campaign. It directly affects how visible your ads are and the performance of the campaign itself. It is a big challenge to manage the bids in the ad auction, especially if you have campaigns with…<\/p>\n","protected":false},"author":13,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4383,4373],"tags":[4391,4390,4399,4410,4409,4388,4398,4403,4402,4407,4421,4408,4437,4380,4406],"post_series":[],"class_list":["post-27903","post","type-post","status-publish","format-standard","hentry","category-digital-marketing-en","category-google-search-display-en","tag-ads-en","tag-adverts-en","tag-analytics","tag-business-en","tag-campaign","tag-digital-en","tag-google-en","tag-internet-en","tag-marketing-en","tag-online-en","tag-posts","tag-reach-en","tag-remarketing-en","tag-search-en-2","tag-statistics","entry","no-media"],"yoast_head":"\nHow to use Google Ads Smart Bidding - Digitizer<\/title>\n<meta name=\"description\" content=\"Google Ads automatic bidding is a solution that allows you to automatically set bids based on your set goals. 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