{"id":28063,"date":"2024-11-14T15:29:26","date_gmt":"2024-11-14T14:29:26","guid":{"rendered":"https:\/\/www.digitizer.rs\/news-stories\/how-to-personalize-email-marketing\/"},"modified":"2026-07-20T12:31:48","modified_gmt":"2026-07-20T10:31:48","slug":"how-to-personalize-email-marketing","status":"publish","type":"post","link":"https:\/\/digitizer.rs\/en\/news-stories\/how-to-personalize-email-marketing\/","title":{"rendered":"How to personalize email marketing"},"content":{"rendered":"
[vc_row full_width=”stretch_row” css=”.vc_custom_1639133210056{padding-top: 30px !important;padding-bottom: 30px !important;}”][vc_column][vc_column_text css=”.vc_custom_1655794612776{padding-bottom: 30px !important;}” font_family=”Open Sans”]Personalization in e-mail marketing means targeting a specific user with all the data and information we have about him (user name, company name, etc.).<\/span><\/p>\n

The very goal or purpose of email personalization is to make your users feel important. You need to present to them that they are not just an email address in your database. <\/span><\/p>\n

 <\/p>\n

What do personalized emails look like?<\/strong><\/span><\/h1>\n

One of the most common forms of personalization is using the user’s name, either in the subject line or in the body of the email.<\/span><\/p>\n

What else can be personalized?<\/span><\/p>\n

In addition to the already mentioned user name, some of the forms of personalization can be the name of the company, the product or service they use, and the like.<\/span><\/p>\n

 <\/p>\n

How are names, emails and other personalization attributes linked?<\/strong><\/span><\/h2>\n

As we mentioned in<\/span> the previous blog<\/span><\/a> , one of the most important things about<\/span> Email<\/span><\/i> of marketing is a well-organized email database. It is in your database that you connect emails with other characteristics of the user (name of the company where he is employed, whether he uses one of your services or bought a certain product, etc.). <\/span><\/span><\/p>\n

After you organize the database and<\/span> upload<\/span><\/i> it as<\/span> a Contact<\/span><\/i> list within your<\/span> provider<\/span><\/i> , all you have to do is import that data when creating the email you send.<\/span><\/span>[\/vc_column_text][vc_column_text css=”.vc_custom_1655756868534{padding-top: 30px !important;padding-bottom: 30px !important;}” font_family=”Open Sans”]Each provider<\/em> is specific regarding the design and creation of emails, however, the personalization information is imported in a similar way. As you can see in the picture below, in the text options (bold, italic, underline<\/em> and similar) there is a separate item “Add personalisation”. Here you choose which attribute you want to import into the email. In addition to adding personalization to the email body, you can also add personalization to the email subject itself. <\/span><\/p>\n

 <\/p>\n

For more news and interesting stories from digital marketing,<\/span> visit our blog page<\/a><\/span> or<\/span> follow our Instagram profile.<\/a><\/span>[\/vc_column_text][\/vc_column][\/vc_row][vc_row full_width=”stretch_row”][vc_column][vc_separator color=”orange” align=”align_left” border_width=”5″ el_width=”20″ css=”.vc_custom_1625743965128{padding-bottom: 20px !important;}”][vc_column_text]Made by Nemanja Nedeljkovi\u0107 \u2013 Senior Account Manager @Digitizer<\/em><\/span>[\/vc_column_text][\/vc_column][\/vc_row][vc_row full_width=”stretch_row” css=”.vc_custom_1587387018476{padding-top: 30px !important;padding-right: 30px !important;padding-bottom: 30px !important;padding-left: 30px !important;}”][vc_column][vc_column_text][vc_btn title=”Back to News & Stories” style=”gradient-custom” gradient_custom_color_1=”#000000″ gradient_custom_color_2=”#515151″ align=”center” link=”url:https%3A%2F%2Fwww.digitizer.rs%2Fnews-stories%2F|title:Back%20to%20NEWS%20%26amp%3B%20STORIES|”][\/vc_column_text][\/vc_column][\/vc_row]\n<\/div>","protected":false},"excerpt":{"rendered":"

[vc_row full_width=”stretch_row” css=”.vc_custom_1639133210056{padding-top: 30px !important;padding-bottom: 30px !important;}”][vc_column][vc_column_text css=”.vc_custom_1655794612776{padding-bottom: 30px !important;}” font_family=”Open Sans”]Personalization in e-mail marketing means targeting a specific user with all the data and information we have about him (user name, company name, etc.). The very goal or purpose of email personalization is to make your users feel important. You need to present to…<\/p>\n","protected":false},"author":13,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4429],"tags":[4391,4390,4399,4410,4409,4387,4443,4388,4403,4402,4407,4421,4408,4437,4380],"post_series":[],"class_list":["post-28063","post","type-post","status-publish","format-standard","hentry","category-email-marketing-en","tag-ads-en","tag-adverts-en","tag-analytics","tag-business-en","tag-campaign","tag-copy-en","tag-copywriting-en","tag-digital-en","tag-internet-en","tag-marketing-en","tag-online-en","tag-posts","tag-reach-en","tag-remarketing-en","tag-search-en-2","entry","no-media"],"yoast_head":"\nHow to personalize email marketing? - Digitizer<\/title>\n<meta name=\"description\" content=\"How personalized emails that involve targeting the user with all the data and information we have about him have a positive effect on the campaign.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/digitizer.rs\/en\/news-stories\/how-to-personalize-email-marketing\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How to personalize email marketing? - Digitizer\" \/>\n<meta property=\"og:description\" content=\"Personalized emails involve targeting a specific user with all the data and information we have about him (user name, company name, etc.). 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