{"id":28149,"date":"2024-11-14T15:29:43","date_gmt":"2024-11-14T14:29:43","guid":{"rendered":"https:\/\/www.digitizer.rs\/news-stories\/instagram-analytics-for-profile-improvement-and-growth\/"},"modified":"2026-07-20T12:31:48","modified_gmt":"2026-07-20T10:31:48","slug":"instagram-analytics-for-profile-improvement-and-growth","status":"publish","type":"post","link":"https:\/\/digitizer.rs\/en\/news-stories\/instagram-analytics-for-profile-improvement-and-growth\/","title":{"rendered":"Instagram analytics for profile improvement and growth"},"content":{"rendered":"<div class=\"wpb-content-wrapper\" id=\"wpb-content-root\">[vc_row full_width=&#8221;stretch_row&#8221; css=&#8221;.vc_custom_1587386989437{padding-top: 30px !important;padding-bottom: 30px !important;}&#8221;][vc_column][vc_column_text css=&#8221;.vc_custom_1650386771070{padding-bottom: 30px !important;}&#8221; font_family=&#8221;Open Sans&#8221;]<span style=\"color: #333333;\"><span style=\"font-weight: 400;\">In one of the previous blogs, we wrote about<\/span> <span style=\"color: #ff6600;\"><a style=\"color: #ff6600;\" href=\"https:\/\/digitizer.rs\/en\/news-stories\/what-instagram-analytics-show-us\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">what Instagram analytics show us<\/span><\/a><\/span><span style=\"font-weight: 400;\">. Ukoliko ste propustili ovaj blog, u njemu mo\u017eete prona\u0107i pregled svih sekcija u okviru analitike koje su od velikog zna\u010daja za unapredjenja rada, pobolj\u0161anje rezultata i rast profila.   <\/span><\/span><\/p>\n<p>&nbsp;<\/p>\n<h1><span style=\"color: #ff6600;\"><strong>Advanced Instagram analyst<\/strong><\/span><\/h1>\n<p><span style=\"color: #333333;\"><span style=\"font-weight: 400;\">You will be able to learn more about this in the rest of this text.<\/span><\/span><\/p>\n<p>&nbsp;<\/p>\n<h2><span style=\"color: #ff6600;\"><b>Accounts reached<\/b><\/span><\/h2>\n<p><span style=\"font-weight: 400; color: #333333;\">We can always compare the reach for a marked period (e.g. the previous month) percentageally with the previous same period and thus monitor the growth or decline in reach. Growth in relation to the previous period is indicated in green, and decline in red. If you always notice the color green, there is progress and keep going at the same pace. However, if you see the color red for two or three months in a row, it is necessary to introduce certain changes and innovations in the content that you publish or sponsor.   <\/span>[\/vc_column_text][vc_column_text css=&#8221;.vc_custom_1650385860644{padding-top: 30px !important;padding-bottom: 30px !important;}&#8221; font_family=&#8221;Open Sans&#8221;]<span style=\"font-weight: 400; color: #333333;\">Information about reach by city, age and gender can be useful to us when sponsoring posts and creating a target group for that ad.<\/span>[\/vc_column_text][vc_column_text css=&#8221;.vc_custom_1650385928569{padding-top: 30px !important;padding-bottom: 30px !important;}&#8221; font_family=&#8221;Open Sans&#8221;]<span style=\"color: #333333;\"><span style=\"font-weight: 400;\">On the basis of<\/span> <i><span style=\"font-weight: 400;\">Content reach,<\/span><\/i> <span style=\"font-weight: 400;\">we can see which type of content brings the greatest <em>reach<\/em> and thus in the following period focus on those posts that bring greater <em>reach<\/em> .<\/span><\/span>[\/vc_column_text][vc_column_text css=&#8221;.vc_custom_1650386712526{padding-top: 30px !important;padding-bottom: 30px !important;}&#8221; font_family=&#8221;Open Sans&#8221;]<span style=\"color: #333333;\"><span style=\"font-weight: 400;\">An overview of the posts that performed best in the previous period (<\/span> <i><span style=\"font-weight: 400;\">Top Posts<\/span><\/i><span style=\"font-weight: 400;\">) also shows us what to focus on in the coming period. The same applies to stories and   <\/span><span style=\"color: #ff6600;\"><a style=\"color: #ff6600;\" href=\"https:\/\/digitizer.rs\/en\/news-stories\/how-to-use-instagram-reels\/\" target=\"_blank\" rel=\"noopener\"><i><span style=\"font-weight: 400;\">Reels<\/span><\/i><\/a><\/span> <span style=\"font-weight: 400;\">announcements.<\/span><\/span>[\/vc_column_text][vc_column_text css=&#8221;.vc_custom_1650386081402{padding-top: 30px !important;padding-bottom: 30px !important;}&#8221; font_family=&#8221;Open Sans&#8221;]\n<h2><span style=\"color: #ff6600;\"><b>Accounts engaged<\/b><\/span><\/h2>\n<p><span style=\"color: #333333;\"><span style=\"font-weight: 400;\">As is the case with reach information,<\/span> <i><span style=\"font-weight: 400;\">engagement<\/span><\/i> information <span style=\"font-weight: 400;\">can be used to evaluate posts, in this case how many interactions there were for the marked period and which posts had the most interactions.<\/span><\/span><\/p>\n<p><span style=\"font-weight: 400; color: #333333;\">Based on this, it can be concluded which posts bring greater engagement and continue with such posts in the future.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h2><span style=\"color: #ff6600;\"><b>Total followers<\/b><\/span><\/h2>\n<p><span style=\"color: #333333;\"><span style=\"font-weight: 400;\">An overview of the total number of followers and the growth of followers for the marked period clearly shows what it is about and what it is for. The growth of followers is directly related to the previous parameters &#8211; reach and   <\/span><i><span style=\"font-weight: 400;\">engagement.  <\/span><\/i><span style=\"font-weight: 400;\">When the mentioned two sections show positive results and the number of followers usually goes up.<\/span><\/span>[\/vc_column_text][vc_column_text css=&#8221;.vc_custom_1650386232937{padding-top: 30px !important;padding-bottom: 30px !important;}&#8221; font_family=&#8221;Open Sans&#8221;]<span style=\"font-weight: 400; color: #333333;\">As in life, so in this case, in the virtual world on social networks, the same rule applies &#8211; if you constantly do the same things, you cannot expect different results. A change needs to be made to achieve different results. A change in organic content or a change in sponsored posts.    <\/span><\/p>\n<p><span style=\"font-weight: 400; color: #333333;\">So in this case, follow the analytics, analyze which types of posts bring greater <em>engagement<\/em> , follow the news and trends on Instagram and the results will come.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"color: #333333;\">For more news and interesting stories from digital marketing,<\/span> <span style=\"color: #ff6600;\"><a style=\"color: #ff6600;\" href=\"https:\/\/digitizer.rs\/en\/news-stories\/\">visit our blog page<\/a><\/span> <span style=\"color: #333333;\">or<\/span> <span style=\"color: #ff6600;\"><a style=\"color: #ff6600;\" href=\"https:\/\/www.instagram.com\/webdigitizer\/\">follow our Instagram profile.<\/a><\/span>[\/vc_column_text][\/vc_column][\/vc_row][vc_row full_width=&#8221;stretch_row&#8221;][vc_column][vc_separator color=&#8221;orange&#8221; align=&#8221;align_left&#8221; border_width=&#8221;5&#8243; el_width=&#8221;20&#8243; css=&#8221;.vc_custom_1625743965128{padding-bottom: 20px !important;}&#8221;][vc_column_text]<span style=\"color: #333333;\"><em>Made by <span lang=\"EN-US\">Mladen Radosavljevi\u0107<\/span> &#8211; Senior Account Manager @Digitizer<\/em><\/span>[\/vc_column_text][\/vc_column][\/vc_row][vc_row full_width=&#8221;stretch_row&#8221; css=&#8221;.vc_custom_1587387018476{padding-top: 30px !important;padding-right: 30px !important;padding-bottom: 30px !important;padding-left: 30px !important;}&#8221;][vc_column][vc_column_text][vc_btn title=&#8221;Back to News &amp; Stories&#8221; style=&#8221;gradient-custom&#8221; gradient_custom_color_1=&#8221;#000000&#8243; gradient_custom_color_2=&#8221;#515151&#8243; align=&#8221;center&#8221; link=&#8221;url:https%3A%2F%2Fwww.digitizer.rs%2Fnews-stories%2F|title:Back%20to%20NEWS%20%26amp%3B%20STORIES|&#8221;][\/vc_column_text][\/vc_column][\/vc_row]\n<\/div>","protected":false},"excerpt":{"rendered":"<p>[vc_row full_width=&#8221;stretch_row&#8221; css=&#8221;.vc_custom_1587386989437{padding-top: 30px !important;padding-bottom: 30px !important;}&#8221;][vc_column][vc_column_text css=&#8221;.vc_custom_1650386771070{padding-bottom: 30px !important;}&#8221; font_family=&#8221;Open Sans&#8221;]In one of the previous blogs, we wrote about what Instagram analytics show us. Ukoliko ste propustili ovaj blog, u njemu mo\u017eete prona\u0107i pregled svih sekcija u okviru analitike koje su od velikog zna\u010daja za unapredjenja rada, pobolj\u0161anje rezultata i rast profila. &nbsp; Advanced&hellip;<\/p>\n","protected":false},"author":13,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4383,4371],"tags":[4391,4390,4410,4409,4378,4387,4388,4392,4398,4397,4403,4402,4407,4408,4437],"post_series":[],"class_list":["post-28149","post","type-post","status-publish","format-standard","hentry","category-digital-marketing-en","category-social-media-management","tag-ads-en","tag-adverts-en","tag-business-en","tag-campaign","tag-content-en","tag-copy-en","tag-digital-en","tag-facebook-en","tag-google-en","tag-instagram-en","tag-internet-en","tag-marketing-en","tag-online-en","tag-reach-en","tag-remarketing-en","entry","no-media"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.4 - 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