{"id":28438,"date":"2024-11-14T15:30:32","date_gmt":"2024-11-14T14:30:32","guid":{"rendered":"https:\/\/www.digitizer.rs\/news-stories\/scheduling-a-live-stream-on-instagram\/"},"modified":"2026-07-20T12:31:49","modified_gmt":"2026-07-20T10:31:49","slug":"scheduling-a-live-stream-on-instagram","status":"publish","type":"post","link":"https:\/\/digitizer.rs\/en\/news-stories\/scheduling-a-live-stream-on-instagram\/","title":{"rendered":"Scheduling a live stream on Instagram?"},"content":{"rendered":"<div class=\"wpb-content-wrapper\" id=\"wpb-content-root\">[vc_row full_width=&#8221;stretch_row&#8221; css=&#8221;.vc_custom_1587386989437{padding-top: 30px !important;padding-bottom: 30px !important;}&#8221;][vc_column][vc_column_text css=&#8221;.vc_custom_1646913342746{padding-top: 30px !important;padding-bottom: 30px !important;}&#8221; font_family=&#8221;Open Sans&#8221;]<span style=\"font-weight: 400; color: #333333;\">It is known that Instagram is constantly working on improving the user experience and often surprises us with some new addition that can be useful to all users. Mostly it&#8217;s a positive change because a platform like <em>Instagram<\/em> does a lot of research into user needs before introducing a new option within the platform. <\/span><\/p>\n<p>&nbsp;<\/p>\n<h1><span style=\"color: #ff6600;\"><strong>Live Stream Schedules<\/strong><\/span><\/h1>\n<p><span style=\"font-weight: 400; color: #333333;\">We recently received great news from <em>Instagram<\/em> , and you can find out what exactly it is in the rest of the blog.<\/span>[\/vc_column_text][vc_column_text css=&#8221;.vc_custom_1634694344243{padding-top: 30px !important;padding-bottom: 30px !important;}&#8221; font_family=&#8221;Open Sans&#8221;]<span style=\"font-weight: 400; color: #333333;\">Instagram has added a new in-app option to schedule live engagements. In addition to the fact that the user will be able to share the scheduled live in the form of a post, followers will be able to include a reminder in the post to receive a notification on the day of the live broadcast. <\/span>[\/vc_column_text][vc_column_text css=&#8221;.vc_custom_1657553305200{padding-top: 30px !important;padding-bottom: 30px !important;}&#8221; font_family=&#8221;Open Sans&#8221;]<span style=\"color: #333333;\"><span style=\"font-weight: 400;\">The user will be able to schedule <em>a live<\/em> inclusion up to 90 days in advance from<\/span> <i><span style=\"font-weight: 400;\">the Live composer,<\/span><\/i> <span style=\"font-weight: 400;\">which can include a description of <em>the live<\/em> , as well as product tags (if the user has and promotes them) that open a new possibility that you will read below .<\/span><\/span><\/p>\n<p><span style=\"font-weight: 400; color: #333333;\">You can see exactly what it looks like in the post below.<\/span><\/p>\n<p>&nbsp;<\/p>\n<blockquote class=\"instagram-media\" style=\"background: #FFF; border: 0; border-radius: 3px; box-shadow: 0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width: 540px; min-width: 326px; padding: 0; width: calc(100% - 2px);\" data-instgrm-permalink=\"https:\/\/www.instagram.com\/p\/CU--vMEP9Pw\/\" data-instgrm-version=\"12\">\n<div style=\"padding: 16px;\">\n<p><a style=\"background: #FFFFFF; line-height: 0; padding: 0 0; text-align: center; text-decoration: none; width: 100%;\" href=\"https:\/\/www.instagram.com\/p\/CU--vMEP9Pw\/\" rel=\"noopener noreferrer\"> <\/a><\/p>\n<div style=\"padding-top: 8px;\">\n<div style=\"color: #3897f0; font-family: Arial,sans-serif; font-size: 14px; font-style: normal; font-weight: 550; line-height: 18px;\">Check out this post on the Instagram app<\/div>\n<\/div>\n<p>&nbsp;<\/p>\n<p style=\"color: #c9c8cd; font-family: Arial,sans-serif; font-size: 14px; line-height: 17px; margin-bottom: 0; margin-top: 8px; overflow: hidden; padding: 8px 0 7px; text-align: center; text-overflow: ellipsis; white-space: nowrap;\"><a style=\"color: #c9c8cd; font-family: Arial,sans-serif; font-size: 14px; font-style: normal; font-weight: normal; line-height: 17px; text-decoration: none;\" href=\"https:\/\/www.instagram.com\/p\/CU--vMEP9Pw\/\" target=\"_blank\" rel=\"noopener noreferrer\">A post shared by Creators<\/a> of the Day  <time style=\"font-family: Arial,sans-serif; font-size: 14px; line-height: 17px;\" datetime=\"2019-05-05T14:04:26+00:00\">May 5, 2019 at 7:04 am PDT <\/time><\/p>\n<\/div>\n<\/blockquote>\n<p><script async=\"\" src=\"\/\/www.instagram.com\/embed.js\"><\/script><\/p>\n<p>&nbsp;<\/p>\n<h1><span style=\"color: #ff6600;\">Encouraging live stream purchases<\/span><\/h1>\n<p>&nbsp;<\/p>\n<p><span style=\"color: #333333;\"><span style=\"font-weight: 400;\">What Instagram actually wants to develop is live product shopping &#8211;<\/span> <i><span style=\"font-weight: 400;\">live stream shopping events,<\/span><\/i> <span style=\"font-weight: 400;\">that is, encouraging and increasing purchases within the platform. Tik Tok is also exploring the same possibility, after achieving success with live shopping in China. <\/span><\/span><\/p>\n<p><span style=\"color: #333333;\"><span style=\"font-weight: 400;\">Live trade in China has experienced so much popularity that in less than 5 years it has transformed into a retail industry and proved to be a major sales channel. In a 2020 survey, two-thirds of Chinese consumers said they had purchased products via    <\/span><i><span style=\"font-weight: 400;\">live stream.<\/span><\/i><\/span><\/p>\n<p><span style=\"font-weight: 400; color: #333333;\">The potential for this way of selling is huge and that&#8217;s why Instagram and <span style=\"color: #ff6600;\"><a style=\"color: #ff6600;\" href=\"https:\/\/www.digitizer.rs\/sta-je-tiktok\/\" target=\"_blank\" rel=\"noopener\"><em>Tik Tok<\/em><\/a><\/span> want to seize a part of the future market in time. It is estimated that online sales could account for 10-20% of all online shopping by 2026. ( <em>McKinsey<\/em> ).<\/span><\/p>\n<p><span style=\"font-weight: 400; color: #333333;\">The new option of scheduling live on Instagram prepares the ground for the aforementioned possibility. Users can set a reminder within the live announcement to get ready to buy. <\/span><\/p>\n<p><span style=\"font-weight: 400; color: #333333;\">Maybe this doesn&#8217;t seem like a big discovery at the moment, but after all the above, this possibility could mark the beginning of a big novelty in online commerce.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"color: #333333;\">For more news and interesting stories from digital marketing,<\/span> <span style=\"color: #ff6600;\"><a style=\"color: #ff6600;\" href=\"https:\/\/digitizer.rs\/en\/news-stories\/\">visit our blog page<\/a><\/span> <span style=\"color: #333333;\">or<\/span> <span style=\"color: #ff6600;\"><a style=\"color: #ff6600;\" href=\"https:\/\/www.instagram.com\/webdigitizer\/\">follow our Instagram profile.<\/a><\/span>[\/vc_column_text][\/vc_column][\/vc_row][vc_row full_width=&#8221;stretch_row&#8221;][vc_column][vc_separator color=&#8221;orange&#8221; align=&#8221;align_left&#8221; border_width=&#8221;5&#8243; el_width=&#8221;20&#8243; css=&#8221;.vc_custom_1625743965128{padding-bottom: 20px !important;}&#8221;][vc_column_text]<span style=\"color: #333333;\"><em>Made by <span lang=\"EN-US\">Mladen Radosavljevi\u0107<\/span> &#8211; Senior Account Manager @Digitizer<\/em><\/span>[\/vc_column_text][\/vc_column][\/vc_row][vc_row full_width=&#8221;stretch_row&#8221; css=&#8221;.vc_custom_1587387018476{padding-top: 30px !important;padding-right: 30px !important;padding-bottom: 30px !important;padding-left: 30px !important;}&#8221;][vc_column][vc_column_text][vc_btn title=&#8221;Back to News &amp; Stories&#8221; style=&#8221;gradient-custom&#8221; gradient_custom_color_1=&#8221;#000000&#8243; gradient_custom_color_2=&#8221;#515151&#8243; align=&#8221;center&#8221; link=&#8221;url:https%3A%2F%2Fwww.digitizer.rs%2Fnews-stories%2F|title:Back%20to%20NEWS%20%26amp%3B%20STORIES|&#8221;][\/vc_column_text][\/vc_column][\/vc_row]\n<\/div>","protected":false},"excerpt":{"rendered":"<p>[vc_row full_width=&#8221;stretch_row&#8221; css=&#8221;.vc_custom_1587386989437{padding-top: 30px !important;padding-bottom: 30px !important;}&#8221;][vc_column][vc_column_text css=&#8221;.vc_custom_1646913342746{padding-top: 30px !important;padding-bottom: 30px !important;}&#8221; font_family=&#8221;Open Sans&#8221;]It is known that Instagram is constantly working on improving the user experience and often surprises us with some new addition that can be useful to all users. Mostly it&#8217;s a positive change because a platform like Instagram does a lot of&hellip;<\/p>\n","protected":false},"author":13,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4383,4371],"tags":[4391,4390,4410,4409,4378,4387,4388,4392,4397,4403,4402,4407,4408,4437],"post_series":[],"class_list":["post-28438","post","type-post","status-publish","format-standard","hentry","category-digital-marketing-en","category-social-media-management","tag-ads-en","tag-adverts-en","tag-business-en","tag-campaign","tag-content-en","tag-copy-en","tag-digital-en","tag-facebook-en","tag-instagram-en","tag-internet-en","tag-marketing-en","tag-online-en","tag-reach-en","tag-remarketing-en","entry","no-media"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Scheduling a live stream on Instagram?<\/title>\n<meta name=\"description\" content=\"Instagram has added a new option within the app to schedule a live stream. 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