{"id":28525,"date":"2024-11-14T15:30:46","date_gmt":"2024-11-14T14:30:46","guid":{"rendered":"https:\/\/www.digitizer.rs\/news-stories\/attention-this-text-will-be-deleted-within-two-days\/"},"modified":"2026-07-20T12:31:50","modified_gmt":"2026-07-20T10:31:50","slug":"attention-this-text-will-be-deleted-within-two-days","status":"publish","type":"post","link":"https:\/\/digitizer.rs\/en\/news-stories\/attention-this-text-will-be-deleted-within-two-days\/","title":{"rendered":"Attention, this text will be deleted within two days!"},"content":{"rendered":"<div class=\"wpb-content-wrapper\" id=\"wpb-content-root\">[vc_row full_width=&#8221;stretch_row&#8221; css=&#8221;.vc_custom_1587386989437{padding-top: 30px !important;padding-bottom: 30px !important;}&#8221;][vc_column][vc_column_text css=&#8221;.vc_custom_1629127717727{padding-top: 50px !important;padding-bottom: 30px !important;}&#8221; font_family=&#8221;Open Sans&#8221;]<span style=\"color: #333333;\">Successful marketing campaigns focus on the behavior <span style=\"color: #ff6600;\"><a style=\"color: #ff6600;\" href=\"https:\/\/www.digitizer.rs\/sta-je-ciljana-publika\/\" target=\"_blank\" rel=\"noopener\">of the target audience<\/a><\/span> . For this reason, it is important for marketers to understand how people think. Therefore, it is not surprising that the most effective marketing principles have a basis in <span style=\"color: #ff6600;\"><a style=\"color: #ff6600;\" href=\"https:\/\/www.digitizer.rs\/psihologija-drustvenih-mreza\/\" target=\"_blank\" rel=\"noopener\">psychology<\/a><\/span> . One of the most relevant psychological principles that can be applied to trading in general is urgency. Limiting the time a product or service is available has fantastic results when it comes to conversions. And that&#8217;s what psychology claims!     <\/span>[\/vc_column_text][vc_column_text css=&#8221;.vc_custom_1629128098092{padding-top: 30px !important;padding-bottom: 30px !important;}&#8221; font_family=&#8221;Open Sans&#8221;]<span style=\"color: #333333;\">Each of us has been a &#8220;victim&#8221; of this psychological trick at least once. And how does this mechanism actually work? <\/span><\/p>\n<p>&nbsp;<\/p>\n<h1><span style=\"color: #ff6600;\"><strong><b>Why does urgency motivate action?<\/b><\/strong><\/span><\/h1>\n<p><span style=\"color: #333333;\">One of the key characteristics of the human brain involves urgency. When a &#8220;task&#8221; is urgent, people are more likely to act on that task. Interestingly, this is the case even when the sense of urgency is artificially created. Basically urgency is used to create pressure on the user to buy the product. These sales offers often override the careful selection process and encourage the audience to buy before the deadline, or expiration date of an offer.    <\/span><\/p>\n<p><span style=\"color: #333333;\">Since urgency is evidently one of the psychological characteristics that are deeply embedded in man, the question arises how to use it in the best way in marketing?<\/span><\/p>\n<p>&nbsp;<\/p>\n<h2><span style=\"color: #ff6600;\"><strong><b>A little more, then gone<\/b><\/strong><\/span><\/h2>\n<p><span style=\"color: #333333;\">Urgency causes people to act quickly. Many of the problems that affect conversions are people&#8217;s tendency to think too much, wait too long, or simply not respond to our <em><i>call-to-action<\/i><\/em> . Increasing the level of urgency shortens much of this time, in order to achieve a significant improvement in conversion rate.    <\/span>[\/vc_column_text][vc_column_text css=&#8221;.vc_custom_1629127877471{padding-top: 50px !important;padding-bottom: 30px !important;}&#8221; font_family=&#8221;Open Sans&#8221;]<span style=\"color: #333333;\">One of the strongest cards to play when it comes to urgency is the limited amount of remaining merchandise on offer. More precisely, when an item is perceived as scarce, its subjective value increases. If you create a product or service, you may purposely limit the quantity you produce or supply in order to raise demand. It&#8217;s very simple. If you say you only have &#8220;four more&#8221; (of something) left, the desire for that resource will increase due to the fact that it is disappearing. A trigger in the human psyche causes when a person thinks they are running out of something, they start wanting more.     <\/span><\/p>\n<p>&nbsp;<\/p>\n<h2><span style=\"color: #ff6600;\"><strong><b>Time is money<\/b><\/strong><\/span><\/h2>\n<p><span style=\"color: #333333;\">After you&#8217;ve set deadlines, try adding a countdown to make sure your customers notice them. The countdown to the deadline encourages action. As the hours, minutes and seconds tick by, the urgency to buy becomes greater. As an example, we cite <span style=\"color: #ff6600;\"><a style=\"color: #ff6600;\" href=\"https:\/\/www.neurosciencemarketing.com\/blog\/articles\/urgency-timer.htm\" target=\"_blank\" rel=\"noopener\"><u>a test conducted by the site Neuroscience Marketing<\/u><\/a><\/span> where adding a countdown timer increased revenue by 9 percent.   <\/span>[\/vc_column_text][vc_column_text css=&#8221;.vc_custom_1629127925122{padding-top: 50px !important;padding-bottom: 30px !important;}&#8221; font_family=&#8221;Open Sans&#8221;]<span style=\"color: #333333;\">In our modern industrialized world, the clock is a symbol of time. More precisely, it is a symbol of the passage of time. Reminding users that time is ticking &#8211; that the clock is ticking &#8211; raises the level of urgency and compels action.  <\/span><\/p>\n<p>&nbsp;<\/p>\n<h2><span style=\"color: #ff6600;\"><strong><b>Only today at this price<\/b><\/strong><\/span><\/h2>\n<p><span style=\"color: #333333;\">The threat of having to pay more for the same product tomorrow makes people buy today. Showing how many items are left at the advertised price is an effective way to play on people&#8217;s fear of paying more if they delay their purchase. This strategy works particularly well and is very often used by travel agencies. Just one more room at that price is something you&#8217;ll often see on these agencies&#8217; websites or on accommodation apps.     <\/span>[\/vc_column_text][vc_column_text css=&#8221;.vc_custom_1629127975891{padding-top: 50px !important;padding-bottom: 30px !important;}&#8221; font_family=&#8221;Open Sans&#8221;]<span style=\"color: #333333;\">Well-written <em><i>copy<\/i><\/em> can be very powerful. Words are an important factor in influencing people&#8217;s behavior. In creating an atmosphere of urgency, time-related words and expressions are key. You don&#8217;t have to invent hot water here. Tried phrases are the way to go.      <\/span><\/p>\n<p><span style=\"color: #333333;\">Don&#8217;t delay, offer expires, ends soon, buy now, only one day left, last chance. Used in conjunction with attractive offers, these words and phrases highlight what customers stand to lose if they don&#8217;t buy now. An offer framed around loss avoidance triggers the psychological principle of loss aversion. People prefer to avoid losses rather than gain. And this is where the sense of urgency gains the most importance.    <\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"color: #333333;\">For more news and interesting stories from digital marketing,<\/span> <span style=\"color: #ff6600;\"><a style=\"color: #ff6600;\" href=\"https:\/\/digitizer.rs\/en\/news-stories\/\">visit our blog page<\/a><\/span> <span style=\"color: #333333;\">or<\/span> <span style=\"color: #ff6600;\"><a style=\"color: #ff6600;\" href=\"https:\/\/www.instagram.com\/webdigitizer\/\">follow our Instagram profile.<\/a><\/span>[\/vc_column_text][\/vc_column][\/vc_row][vc_row full_width=&#8221;stretch_row&#8221;][vc_column][vc_separator color=&#8221;orange&#8221; align=&#8221;align_left&#8221; border_width=&#8221;5&#8243; el_width=&#8221;20&#8243; css=&#8221;.vc_custom_1625743965128{padding-bottom: 20px !important;}&#8221;][vc_column_text]<span style=\"color: #333333;\"><em>Made by Neboj\u0161a Radovanovi\u0107 \u2013 SEO Expert @Digitizer<\/em><\/span>[\/vc_column_text][\/vc_column][\/vc_row][vc_row full_width=&#8221;stretch_row&#8221; css=&#8221;.vc_custom_1587387018476{padding-top: 30px !important;padding-right: 30px !important;padding-bottom: 30px !important;padding-left: 30px !important;}&#8221;][vc_column][vc_column_text][vc_btn title=&#8221;Back to News &amp; Stories&#8221; style=&#8221;gradient-custom&#8221; gradient_custom_color_1=&#8221;#000000&#8243; gradient_custom_color_2=&#8221;#515151&#8243; align=&#8221;center&#8221; link=&#8221;url:https%3A%2F%2Fwww.digitizer.rs%2Fnews-stories%2F|title:Back%20to%20NEWS%20%26amp%3B%20STORIES|&#8221;][\/vc_column_text][\/vc_column][\/vc_row]\n<\/div>","protected":false},"excerpt":{"rendered":"<p>[vc_row full_width=&#8221;stretch_row&#8221; css=&#8221;.vc_custom_1587386989437{padding-top: 30px !important;padding-bottom: 30px !important;}&#8221;][vc_column][vc_column_text css=&#8221;.vc_custom_1629127717727{padding-top: 50px !important;padding-bottom: 30px !important;}&#8221; font_family=&#8221;Open Sans&#8221;]Successful marketing campaigns focus on the behavior of the target audience . For this reason, it is important for marketers to understand how people think. Therefore, it is not surprising that the most effective marketing principles have a basis in psychology .&hellip;<\/p>\n","protected":false},"author":13,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4383,4373,4371,4384],"tags":[4399,4410,4409,4387,4388,4398,4403,4402,4407,4424,4408,4380,4431,4461],"post_series":[],"class_list":["post-28525","post","type-post","status-publish","format-standard","hentry","category-digital-marketing-en","category-google-search-display-en","category-social-media-management","category-website","tag-analytics","tag-business-en","tag-campaign","tag-copy-en","tag-digital-en","tag-google-en","tag-internet-en","tag-marketing-en","tag-online-en","tag-psychology","tag-reach-en","tag-search-en-2","tag-services","tag-usluge-en","entry","no-media"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Attention, this text will be deleted within two days! - Digitizer<\/title>\n<meta name=\"description\" content=\"One of the most relevant psychological principles that can be applied to trading in general is urgency. 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